Rubrik DSPM boosts Gen AI data protection

Sensitive data exposure is a top concern given the volume and types of data consumed by generative AI (Gen AI). Inadequate sensitive data controls and resulting data leakage can halt the use of innovative AI tools. DSPM helps accelerate AI adoption by quickly and easily identifying data risks, which is why Rubrik, Inc. is announcing Rubrik DSPM in RSC.

Available in early 2025, organisations can rapidly enable DSPM for increased data visibility and sensitive data control across cloud, SaaS, and on-premises environments from their existing Rubrik Security Cloud instance, without disruptive new data scans. 

Gen AI

"Gen AI can unlock innovation for organisations of all sizes and industries, but it doesn’t come without challenges," said Mike Tornincasa, Chief Business Officer at Rubrik. 

He adds, "While many are eager to deploy these tools, ensuring the right data is being inputted can be a time-consuming task, ultimately slowing down implementation."

Cyber Resilience platform

Mike Tornincasa continues, "Additionally, organisations struggle to contain the risk of sensitive or critical data getting leaked through Gen AI, especially as that data grows rapidly across fragmented environments."

He further states, "Having Rubrik DSPM within Rubrik's comprehensive Cyber Resilience platform reduces that complexity to help accelerate AI adoption, and secure data wherever it lives."

Reduces data risks

Rubrik DSPM allows its existing customers to simply activate DSPM capabilities within their current environment

Unlike standalone DSPM solutions that require a lengthy, months-long deployment process, Rubrik DSPM allows existing Rubrik customers to simply activate DSPM capabilities within their current Rubrik environment.

This activation empowers organisations to proactively reduce data risks across fragmented cloud, SaaS, and on-premises environments, to accelerate secure AI adoption and ensure their sensitive data remains protected.

Key benefits of DSPM in Rubrik Security Cloud

• Gain control and visibility of data: Automatically find and classify sensitive data across cloud, SaaS, and on-premises environments, and put security controls in place to reduce the risk of sensitive data exposure.
• Safely and confidently enable Gen AI use cases: Identify and remediate excessive permissions to reduce the risk of sensitive data exposure through Gen AI tools to unauthorised users.
• Identify and correct data classification: Identify and remediate missing or inaccurate data sensitivity labels to help prevent unauthorised user access to sensitive data.
• Drive immediate value: Leverage existing and trusted Rubrik Security Cloud infrastructure for DSPM to reduce deployment time, creation of multiple snapshots of data for disconnected tools, disruptive scans on live systems, and the need for additional security audits from a separate tool.

Rubrik DSPM in Rubrik Security Cloud will be generally available in early 2025. For more information, register for the Cloud Resilience Summit taking place virtually on Wednesday, December 11, 2024.