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Security Industry Association opens international markets for members

SIA is the leading trade group for businesses in the electronic and physical security market
The Security Industry Association offers programmes to facilitate overseas business
Developing market share overseas can mean the difference between a successful year and a disappointing one, and the Security Industry Association is making it easier than ever for its members to expand into international markets.

SIA offers programmes that take the hassle out of doing business in a foreign country. The association's all-inclusive packages take care of things like hotel reservations, arranging for transportation, setting up meetings and hiring translators so participants can focus on one thing - closing the deal.

For companies interested in attending foreign trade shows, SIA offers pavilion programmes. A pavilion provides the opportunity to exhibit in a booth designed, constructed, managed and sponsored by SIA, allowing exhibitors to concentrate on sales efforts, not logistical details. It is the perfect way to test a foreign market without making a significant financial commitment.

For those who would prefer to participate in a trade mission, SIA is organising trips around recognised international security events, Trade missions offer a turn-key approach to entering international markets and include meetings, tours, networking opportunities, transportation and lodging, all scheduled in advance. These trips also allow for extensive networking with other industry participants who share common interests and goals.

SIA is already making plans for several pavilions and trade missions in 2010, including:

"The potential for growth in the security markets in these countries is huge," Dean Russo, SIA's director of international relations, said. "These trade missions and pavilions will give participating companies some great opportunities to expand their businesses while saving them from many of the planning challenges that can make international marketing so intimidating."

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