PSA the systems integrator consortium, announces it will host an education track with sessions during ISC West in Las Vegas, NV on April 9-11, 2019. The PSA education track will be held exclusively on Tuesday, April 9. Members of PSA Committees, PSA executive leadership team, and other industry experts will lead the six sessions that are included in the PSA Track. The sessions being offered will include: The Emerging Leader: The Change Agent in the Security Industry April 09, 2019, 8:30 AM - 10:00 AM, Sands 308/309 In today’s fast-paced business environment, organisations are in need of innovative and flexible leaders In today’s fast-paced business environment, organisations are in need of innovative and flexible leaders. Emerging leaders should be the agents of change needed to lead their organisations to success. Emerging leaders must rapidly learn and implement fundamental management skills, develop wide-ranging strategic perspectives, and take their leadership to the next level. Attendees will discover key behaviors and essential skills needed in today’s marketplace for the evolving leaders of tomorrow. Moderator: Chris Salazar-Mangrum, USAV Presenters: Anthony Berticelli, PSA; Henry Hoyne, Northland Controls; Sharon Shaw, Google, LLC. Succession Planning: Hiring, Retaining, and Developing Teams To Keep Your Business Running Smoothly April 09, 2019, 10:15 AM - 11:15 AM, Sands 308/309 We’ve all felt the pain of having a key position unfilled for months, getting bogged down behind training plans, or even postponing retirement because there is no identified backfill. Whether you are an owner, manager, or an individual contributor, open positions can have an impact on your productivity. Succession planning for all positions is critical to the continuity of business, employee retention, and short and long-term success for companies large and small. In this session, panelists will identify how to succession plan for all positions, methods to stay on top of the process, and how to keep your company running on all cylinders through change. Moderator: Chris Salazar-Mangrum, USAV Presenters: Anthony Berticelli, PSA; Paul Boucherle, Matterhorn Consulting LLC Building a Culture of Accountability April 09, 2019, 11:30 AM - 12:30 PM, Sands 308/309 How do you get your employees to be more engaged and to take ownership How do you improve the culture of your business? How do you get your employees to be more engaged and to take ownership? To create a culture of accountability where employees are engaged and seek ownership, you start by practicing what you preach. Join leaders in the industry to hear how they work with their teams, discuss best practices, and describe the components that build a culture of accountability. Moderator: Paul Boucherle, Matterhorn Consulting LLC Presenters: Christine Lanning, Integrated Security Technologies; Shad McPheters, Northland Controls; Ric McCullough, PSA RMR: Transforming the Security Integrator April 09, 2019, 1:30 PM - 2:30 PM, Sands 308/309 Now more than ever, it is imperative for security companies to be successful at generating recurring monthly revenue (RMR). Security companies without an RMR component miss out on the steady, long-term monthly income that can be generated from service contracts, remote monitoring services, and other automated features and components end users are increasingly looking for. In this session, attendees will discover how to increase stability in their security company’s cash flow. Additionally, end users will learn about the value of having ongoing support and smooth, reliable operation of their systems. Presenter: Bill Bozeman, PSA Marketing Strategies for Small to Medium Sized Security Companies April 09, 2019, 2:45 PM - 3:45 PM, Sands 308/309 The goal of marketing is to connect your business’ value to the right customer base. Marketing to potential customers is the lifeblood of your security company. It is a simple concept but can take on many different shades. There is no magic bullet. In this session, attendees will examine which strategies may be viable and which could potentially be a waste of company resources. Session attendees will identify which marketing strategies and techniques to utilise and adapt to align within their business and company budget. Moderator: Tim Brooks, PSA Presenters: Robbie Danko, LVC Companies; David Morgan, Security Dealer Marketing; Jamie Goswieler, Vector Firm The Convergence of Cyber and Physical Security- A Shared Responsibility The IP-enablement of security technology has created an ever-growing cyber impact on the physical security industry April 09, 2019, 4:00 PM - 5:00 PM, Sands 308/309 The IP-enablement of security technology has created an ever-growing cyber impact on the physical security industry. While well intended, this convergence has created a new security threat that both public and private organisations are struggling to combat. In this session, attendees will hear about the shared responsibility of the manufacturer, integrator, and end user and the protections that are being implemented to harden physical security systems, along with the challenges that both the integrators and end users face with the implementation of technologies and the convergence of cyber and physical security. Moderator: Gary Hoffner, Photo-Scan of Los Angeles, Inc. Presenters: Andrew Lanning, Integrated Security Technologies; David Brent, Bosch Security
Focus areas include cybersecurity, marketing, leadership, RMR, project management, and technical topics PSA Security Network, an electronic security cooperative, announced it will host an ISC West 2017 education track with sessions and a workshop during ISC West in Las Vegas, Nevada, April 4-5, 2017. Various PSA Committee members, staff, and other industry experts will lead the eight sessions that are included in the PSA Track. Focus areas include cybersecurity, marketing, leadership, RMR, project management, and technical topics including robotics. The sessions being offered will include: Cybersecurity and Security Installations: Hardening IP Connected Physical Security Equipment April 4, 2017, 8:30 AM – 10:00 AM Unlike previous security methods, a properly designed physical security platform unleashes the value of the Internet of Things by aggregating information from people process, data and things. This unleashing brings a cascade of data from IP-enabled devices, machines and business systems connected via unmodified Ethernet. This panel team will discuss commonly used tools to perform network enumeration, how to uncover potential weaknesses in your system, and best practices to better secure your devices. Presenters: Ray Coulombe, Security Specifiers; Andrew Lanning, Integrated Security Technologies; Chris Peckham, Kratos Public Safety & Security Solutions, Inc.; Wayne Smith, Tech Systems, Inc. Recurring monthly revenue structure is at the forefront of news in the security industry RMR Model in the Security Industry: How It Works and Why We Need It April 4, 2017, 10:10 AM – 11:15 AM Recurring monthly revenue structure is at the forefront of news in the security industry. Not only does it provide a critical infrastructure to increase business and company value, but it also allows customers an affordable way to implement a physical security system and to stay up to date with technology. The panel will discuss ways to implement an RMR model, and why it is the future of the security industry. Presenters: Bill Bozeman, PSA Security Network; Kim Tran, Northland Controls; Rob Simopoulos, Advance Technology; Patrick Berry, BluBØX. Cementing Customer Loyalty in Competitive Times April 4, 2017, 11:30 AM – 12:30 PM Do your customers really love you? Or, are you certain or are you guessing? Loyalty comes from building, developing, and maintaining a strong relationship with your customers. Determining both the right attitude and the right behaviours to keep the relationship solid is key in today’s tough market. In this panel discussion, learn to engage with clients and build an atmosphere of trust that will keep your business solid in the heavily competitive environment. Presenters: Paul Cronin, Atrion; Tim Brooks, PSA Security Network; Christine Lanning, Integrated Security Technologies; Sharon Shaw, Tech Systems, Inc.; Mark Krause, Target Corporation. Robotics: Upcoming Legislation and Government Regulations You Need to Know Now April 4, 2017, 1:30 PM – 2:30 PM Robotics are quickly evolving and adapting to many industries and new developments are occurring daily which will affect many industry verticals. While businesses and industries are becoming more aware of the potential impact of robotics technologies on society, they also have the unique ethical and legal challenges which emerge when intelligent machines and humans occupy the same environments. What efforts are being made to address current regulation and legislation? This panel discussion will address what impact these regulations will have on the security industry in the future. Presenters: Bill Bozeman, PSA Security Network; Michael Kobelin, Sharp Robotics Business Development; General William J. Marshall III, New Jersey Institute of Technology; Jack Wu, Nightingale Security. Industry leaders need to manage the risk associated with planned and unplanned departures in key positions Operational Workshop: Project Management in the Physical Security Space April 4, 2017, 1:30 PM – 3:00 PM This session will provide attendees with an understanding of the most efficient processes and procedures to effectively allocate resources to implement physical security programs. Additionally, content will provide security project managers with the application of management best practices to support budget-conscious allocation of physical security resources across an organisation’s portfolio of facilities. Reviewing project life cycle best practices in a collaborative environment will provide best practices to take home and implement immediately. Presenter: Sharon Shaw, Tech Systems, Inc. Leading Through Industry Change: Succession Planning and Leadership in a Merger and Acquisition Market April 4, 2017, 2:45 PM – 3:45 PM Today’s business environment is characterised by near-constant change. It’s an environment where acquisitions and investments are picking up the pace and are modifying the configuration of existing organisations. Industry leaders need to manage the risk associated with planned and unplanned departures in key positions, as well as the prevention of loss of knowledge and relationships that reside with key employees. Managing the impact of demographic shifts in the workplace is a business imperative that executives can no longer afford to ignore. This session will discuss the impact of mergers and acquisitions on a business, as well as creating the right approach to helping their organisations sustain the necessary leadership to support business growth and a smooth succession plan. Presenters: Berry Epstein, Vertex Capital; Eric Yuang, Convergent Technologies; Brent Franklin, Unlimited Technologies; Jim Henry, Kratos Public Safety & Security Solutions, Inc. To protect your organisation, you must take a proactive and comprehensive approach to this quickly increasing risk Increasing Your Brand Recognition Through Social MediaApril 4, 2017; 4:00 PM – 5:00 PM Tapping the vast audience of the social web is a low-cost way to catapult a business brand. This presentation will uncover how to effectively build a company’s brand using social media, which allows organisations to develop new relationships and strengthen existing relationships. This will help drive brand awareness, loyalty, and word-of-mouth marketing. Discover networks which support a company’s brand image, identify valuable content, and outline effective social media strategies. Presenter: David Morgan, Security Dealer Marketing. The 7 Questions they Cyber Criminals Don’t Want You to Ask! April 4, 2017; 2:45 PM – 3:45 PM/ April 5, 2017; 7:30 AM – 8:30 AM All leadership in business has a fiduciary responsibility to protect their company, its shareholders, employees, and customers. Part of this responsibility includes detecting cyber risks and mitigating those risks. To protect your organisation, you must take a proactive and comprehensive approach to this quickly increasing risk. This panel discussion led by PSA’s Cybersecurity Committee will address the top seven questions end users and system integrators make sure they have addressed to reduce the risk of cyberattacks. Presenters: Paul Boucherle, Matterhorn Consulting LLC; Darnell Washington, SecureXperts; Sal D’Agostino, IDmachines; Andrew Lanning, Integrated Security Technologies.
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