A new whitepaper published recently details market analysis of attitudes towards cloud adoption and purchasing behaviours behind hosted physical security from 1000 IT decision makers from across Europe. The in-depth survey, undertaken by Morphean, a provider of hosted security solutions, illustrates a market that has overcome initial concerns about cyber-security, has understood the clear benefits and will be seeking to adopt such solutions at pace in 2020. The independent survey of key decision makers within companies from UK, France and Germany with more than 50 employees clearly shows better security, cost benefit and better functionality to be the most influential factors and the most commonly realised benefits of hosted security solutions including video surveillance as-a-service (VSaaS) and access control as-a-service (ACaaS). Hosted security solution It revealed that 84% of IT managers are currently using (48%) or considering using (36%) a hosted security solution These solutions are part of a cloud security market that is expected to grow from USD 4.1 billion in 2017 to USD 12.7 billion by 2022, at a CAGR of 25.5%. The ‘2019 Landscape Report: Hosted Security adoption in Europe’ is the second study of its kind by Morphean, and facilitates a better understanding of market trends with comparative data from 2018. It revealed that 84% of IT managers are currently using (48%) or considering using (36%) a hosted security solution, which is broadly consistent with the 89% who said they would consider such a solution last year. It also shows that better security ranked #3 among the main benefits realised by the cloud (44%) compared to 27% in 2018; representing a 63% increase in the year and shift in perception around cyber security concerns. Key survey findings 2019 key survey findings include: Better security, cost benefit and better functionality are viewed as the most influential factors AND the most commonly realised benefits of hosted security solutions Half of respondents cited better security as the #1 benefit of using VSaaS / ACaaS; better functionality (42%) and cost benefits (38%) placed #2 and #3 respectively Half of IT managers have identified data / information security as a priority for improvement in the next 12 months 84% of IT managers are currently using (48%) or considering using (36%) a cloud-based video surveillance or access control solution Of those still considering VSaaS and ACaaS, 79% anticipate introducing these solutions to their business within 12 months 77% of IT managers report that physical security is not optimised; 20% have identified physical security as a priority for improvement in the next 12 months Potential business intelligence benefits The increased appetite for hosted security presents an opportunity for us to work with businesses" Rodrigue Zbinden, CEO, Morphean SA reflected on the study: “Our research clearly points to a market that is overcoming initial concerns about cybersecurity, understands the clear benefits of hosted services and reflects growing confidence and purchase intent for 2020. The increased appetite for hosted security presents an opportunity for us to work with businesses to help them improve their physical security, while also educating them on the potential business intelligence benefits offered by surveillance and access control solutions when integrated in the cloud.” The growing confidence in cloud seems to translate into more positive purchasing intentions around hosted security solutions with 77% of IT managers reporting that physical security is not currently optimised and one in five identifying it as a priority for 2020. Of those considering hosted security solutions, 4 in 5 (79%) anticipate introducing them to their business within a year. Cloud-enabled security solutions While this clearly represents an opportunity for the IT reseller community to enhance its service offering, the report does highlight two trends that may inhibit growth; the first being the physical security industry’s ability to adopt the as-a-service business model; the second is system integration with emergent technology such as AI. With cloud technology we have a toolset that changes the way businesses think and act" Alex Hilton, CEO of The Cloud Industry Forum added, “With cloud technology we have a toolset that changes the way businesses think and act, ensuring a competitive landscape for years to come. Morphean’s latest research reveals that decision makers are seeing better security, cost benefits and improved functionality as a result of a switch to cloud-enabled security solutions. Cloud presents very real opportunities, but vendors need to hone their offerings and capabilities in order for its full potential to be realised across all markets and sectors.” Driving operational performance The Morphean survey also found that there has been a 5% drop in cloud investment over the past year. In 2018, 33% of the IT budget was spent on cloud services over the previous 24 months and this figure has dropped to 31.38% for 2019. This is in spite of the fact that the majority of respondents (78%) had said that they expected cloud related spending to increase due to the favourable benefits it presents. It’s not the only contradiction found in the report. Cloud is key to driving operational performance, and yet 78% of IT managers felt that this area of the business was underperforming while only 36% identified it as a priority for improvement.
A new study of 1500 IT decision makers across Europe into the attitudes towards and behaviours behind cloud adoption has provided some revelatory insight that will serve the physical security industry. The survey, conducted by Morphean, a Video Surveillance-as-a-Service (VSaaS) innovator, highlights not only a favourable shift towards cloud but also a need to adopt technology to extract the intelligent insights needed to accelerate business growth. Respondents from organisations with 25 employees and above from the UK, France and Germany were asked to share their views on cloud technologies, cloud security, future cloud investment and new areas of cloud growth. The results showed that while nearly 9 out of 10 businesses surveyed are already using cloud-based software solutions, 89% of respondents would possibly or definitely move physical security technology such as video surveillance and access control to the cloud. Furthermore, 92% felt it to be important or very important that their physical security solutions meet their overall business objectives. Respondents estimate that 47% of their internal data will be cloud processed in the next two to five yearsKey survey findings include: 89% of businesses surveyed are using cloud-based software solutions, with 81% having set a cloud strategy for the year ahead Over a quarter (27%) of cloud users report the principal reason for moving services to the cloud was that it is safer/offers better security options (ahead of cost-effectiveness and ability to collaborate) On average, 33% of IT budgets have been spent on cloud services in the past 24 months; 78% expect their cloud spend to increase within the next two years Respondents estimate that, on average, 47% of their internal data will be cloud processed in the next two to five years 89% of respondents would possibly or definitely move physical security technology such as video surveillance and access control to the cloud 92% feel it’s important or very important that their physical security solutions meet their overall business objectives 25% have had a data breach in the past 24 months Of the 11% of respondents that would not consider using the cloud for physical security, 64% advised this was due to cybersecurity concerns Cloud offers better security options Over a quarter (27%) reported the principal reason for moving services to the cloud was that it is safer/offers better security optionsResidual reluctance to shift to widespread adoption of cloud in the face of growing cyber threats appears to be waning. Paradoxically, it would seem that the rise in cyber threats has led to a consensus that cloud is more agile and better prepared to face the threat of cyber-attack versus an on-premise solution. Over a quarter (27%) reported the principal reason for moving services to the cloud was that it is safer/offers better security options - ahead of cost-effectiveness and the ability to collaborate - while 25% have experienced a data breach in the past 24 months. As end-users continue to see the benefits of cloud solutions, adoption is forecast to rise. On average, 33% of IT budgets were spent on cloud services in the past 24 months; 78% of respondents expect their cloud spend to increase within the next two years and estimate that, on average, 47% of their internal data will be cloud processed in the next two to five years. Some of this growth is expected to be in systems that are not typically associated with cloud, such as video surveillance and access control. Adoption of cloud in security sector Rodrigue Zbinden, CEO at Morphean, states, “This study of our market across Europe underpins what we already knew from conversations on the ground but lacked the statistical evidence to prove. Fears of cyber-attack have hindered enterprise adoption of cloud in certain industries, such as the physical security sector. Fears of cyber-attack have hindered enterprise adoption of cloud in certain industries, such as the physical security sector" The attitude that ‘if we don’t own it, we can’t control it’ has perhaps persisted until now. But with more and more businesses migrating their legacy systems to proven cloud platforms for email, CRM, ERP and HR, we know that security will be the next big area of growth for a number of sound reasons.” Business intelligence benefits “We now face an unpredictable future. Businesses are realising that not only is cloud technology more secure, more agile and more cost-effective than its on-premise alternative when deployed correctly by a proven partner, but the business intelligence benefits that it provides far outweigh the risks. The increasing integration of devices across a network, enabled by IoT, is helping businesses overcome new challenges by making use of the increased amount of data hosted in the cloud and analysed by machines using artificial intelligence. For example, in retail, Morphean’s cloud-based VSaaS platform where IP cameras are designed for stock monitoring can also alert managers when queues begin to develop at checkouts. The onus is now on system integrators and installers to understand the cloud platforms available to them and help end customers reap the benefits on offer.”
Morphean, an innovator in Security-as-a-Service, leads the security industry into a smarter digital future that promises unique business insights by leveraging AI. Swiss tech company Morphean, a provider of cloud analytics and Security-as-a-Service, today opens a new chapter in its development. This latest round of financing confirms once again that digitisation and cutting-edge technologies using the Internet of Things (IoT), the Cloud and Artificial Intelligence (AI) are fundamentally changing the security and business intelligence industry. A continuous investment of this kind is indicative of the rising curve of the business intelligence market, which is continuing its expansion and will reach a total volume of USD 22.8 billion by the end of 2020 according to Gartner's forecast. With KOTTER Invest GmbH from Germany, another partner joins an impressive group of existing Morphean shareholders, such as Securitas Group Switzerland, Swisscom, AM-Tec, Capital Risque Fribourg and iCortex. KOTTER Invest is the investment division of the KOTTER Group, which also includes KOTTER Security, the family-run security service provider in Germany. Morphean's secure cloud analytics Market growth is driven by end-users' demands for a higher return on investment (ROI) from their security facilities, which can be achieved by gaining more insight from their data. In addition, in the new age of security, installers and integrators are looking for simple system set-ups, platforms for cyber security, and increased revenue opportunities. Morphean's secure cloud analytics platform successfully helps customers and installers achieve these goals. In retail, for example, analytics can determine which demographic profiles visit a store in a given period of time – enabling in-store promotions that are precisely tailored to the preferences of the clientele. The increase in digitisation and IoT has led to an overabundance of data that must be managed in a secure and intelligent manner" Friedrich P. Kotter says: "Our customers' needs are constantly evolving. Thanks to the digital technologies provided by Morphean, we can offer our customers improved and more individual solutions. In addition, the increase in digitisation and IoT has led to an overabundance of data that must be managed in a secure and intelligent manner. Morphean is transforming this market and is well on course towards leadership in this area: The company uses AI to analyse data that is securely stored in the cloud, and is thus able to provide unique insights. This enables our customers to achieve an even higher level of security and at the same time receive relevant information about the performance of their company. Our investment partnership will help open a new chapter in Security-as-a-Service." Intelligent and proactive monitoring This latest investment underlines the fact that our vision of the future is becoming reality" Rodrigue Zbinden, CEO of Morphean, adds: "Morphean raises the bar for the application of video surveillance and access control systems. This latest investment underlines the fact that our vision of the future is becoming reality. Based on the latest IoT and cloud technologies, the Morphean platform improves security by providing intelligent and proactive monitoring. The data provided by each connected IoT device also allows us to enable companies to monitor trends and improve performance through actionable insights provided by Artificial Intelligence. Morphean helps companies increase their revenue from their security investments."
Cloud analytics and security-as-a-service innovator, Morphean, has put cybersecurity at the heart of the design of a significant upgrade to its intelligent software platform. The Morphean platform takes cybersecurity to the next level, giving users the ability to deploy two-factor authentication to access the platform and the insights within it that are derived using artificial intelligence. This ensures the PII held remains impenetrable, and readies its customers for a cyber secure future. In light of the increasing cyber threat encountered by all industries from across the globe, and the concurrent need for legislative measures to ensure compliance, the Morphean platform delivers a robust and secure cloud environment. The upgrade will remove some of the burden of regulatory compliance such as the EU General Data Protection Regulation (GDPR), meaning the user can focus on implementing the insights delivered by the platform to drive business performance. Morphean only hosts its platform in Tier 3 data centres or higher by collaborating with proven hosting partners, respecting the highest and strongest certification standards" Securing data hosted on servers Rodrigue Zbinden, CEO at Morphean, states, “Security as a Service means exactly that. Creating world class cloud analytics and business intelligence technology is no longer enough in today’s cyber threat landscape. We have to ensure that our solution is more secure in every way than an on-premise alternative. That is why Morphean only hosts its platform in Tier 3 data centres or higher. We collaborate with proven hosting partners, respecting the highest and strongest certification standards* in all regions we operate. Morphean has already begun upgrading its existing customers to benefit from the platform’s new features as part of the as-a-service model.” The growing number of devices connected to networks, and the resulting volume of data, provides not only exciting opportunities for businesses to extract meaningful insights from that hosted data, but it also puts the security of such data firmly in focus. Where once, these data sources were limited to physical security devices such as surveillance cameras and access control, with the growth of IoT the Morphean platform will now collect data, and extract insight from any network connected technology. We’ve been helping service providers secure systems by automatically changing the root password of a device recurrently, encrypting all communications via SSL" Encrypting communications via SSL This is possible in a variety of sectors, including retail, transportation, industrial applications and government-related industries. In retail, for example, utilising data from IoT devices is enabling immersive shopping experiences that appeal to today’s digitally-native shopper. Smart cameras are helping store managers map out a customer’s journey through its outlet by identifying hot zones; smart shelves are helping retailers identify when stock requires replenishment, or if many high-value items have been taken in quick succession, which could indicate a theft. “From very early on, cybersecurity has been an important consideration within our technology,” Mr. Zbinden continues. “We’ve been helping service providers secure systems by automatically changing the root password of a device recurrently, encrypting all communications via SSL and facilitating the connection of a device to the server. We also regularly utilise security professionals to audit our platform via penetration tests. Having access to game changing business intelligence is only effective if the technology utilised is 100% cybersecure, and compliant with local legislation. We believe the new Morphean platform effectively achieves this.”
Morphean and Digital Barriers announce a new collaboration to offer Digital Barriers’ government-accredited video analytics and facial recognition solutions as an enhanced Video Surveillance as a Service (VSaaS) solution across the Morphean video surveillance platform. First SmartVis video analytics suite as a VSaaS provider This combination will bring a market-leading solution to businesses looking to enhance their control over physical security and business intelligence, whilst reducing costs and IT complexity. Morphean will become the first European-based business intelligence and video management platform provider offering the SmartVis video analytics suite as a VSaaS solution into the commercial sector. "By employing Digital Barriers’ SmartVis analytics, Morphean can rapidly augment safety and security capabilities across our clients’ assets, leveraging the latest in AI analytics, no matter how large the enterprise or how challenging the environment," said Rodrigue Zbinden, Morphean CEO. "This collaboration with Morphean underscores the significant technical lead that SmartVis has over its competition. Morphean’s surveillance and business intelligence platform across large-scale retail unlocks a brand-new market for Digital Barriers, one that complements our engagements with defence and law enforcement customers around the world," said Manuel Magalhaes, Vice President, Global Alliances, Digital Barriers.
Morphean plans to lead a new business model within the security environment: VSaaS Morphean, Europe’s leading supplier of VSaaS (Video Surveillance as a Service) hosted video monitoring solutions, has announced a fresh injection of capital that will enable it to grow rapidly in this new and buoyant security market, using it to offer its platform all over the world. New investors This increase in capital was provided by the existing shareholders (iCortex, AM-Tec and Venture Capital Fribourg), as well as two new investors Swisscom Ventures and Swiss Securitas Group. Although they are minority shareholders, these two investors are of great strategic importance to Morphean. Swisscom is providing its expertise in the field of telecommunications, the IoT (Internet of Things), Big Data and Business Intelligence. The fact that Switzerland’s leading security company, Swiss Securitas Group, has acquired a stake in Morphean supports our vision and confirms the importance of shifting the traditional security market towards VSaaS. Changing face of security environment Rodrigue Zbinden, CEO & co-founder of Morphean comments “With the support of our partners and bolstered by these new financial resources, I now have all the tools at my disposal to enable me to make my vision of turning the security market on its head a reality.” In the medium term, Morphean intends to open up its capital by means of an initial public offering (IPO), becoming the “leading pioneer” for this new business model within the security environment. Save Save
Martyn is a believer in cloud-basedsecurity, and is excited to representMorphean in the European market Martyn Ryder has joined Morphean after 10 years with STANLEY Security most recently heading up their Products and Solutions across 14 Europe countries post their acquisition of Niscayah. Martyn comes with a wealth of experience of European security market, having brought several cloud offerings to market in both Europe and North America. Martyn has joined Morphean as Sales Director for Northern Europe to support their continued growth plans to expand their VSaaS (Video Solution as a Service) offerings wider throughout Europe, specifically in the UK, Ireland and Nordics. VSaaS offerings “I’m excited to be joining Morphean, I’m a strong believer that cloud based solutions in the security market will continue to grow and become a key technology for both customers and security service providers. I feel Morphean is well-placed to serve the European market and become a key player in the VSaaS offerings”, said Martyn Ryder. “The hiring of Martyn Ryder is an important milestone and it confirms our position as leader in the market of innovative video surveillance solutions. This is part of our current structure growth in order to ensure the achievement of our objectives. Recently, we also hired Marjorie Virdis Mager as Marketing Manager. Her know-how in Marketing & Communication as well as her experience in the domain of video solutions at Dartfish will give us the necessary tools to broadcast our values to the target”, tells Rodrigue Zbinden, CEO at Morphean.
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