“Organisations should never have to choose between protecting the privacy of individuals and their physical security,” said Pierre Racz, President of Genetec Inc., a foremost technology provider of unified security, public safety, operations, and business intelligence solutions. Putting these principles into practice, Genetec provides the necessary tools for security professionals to responsibly gather and manage data, particularly video while supporting compliance with privacy laws around the world. Helping customers to enhance cyber hygiene Genetec believes that respect for individuals’ privacy should be the foundation of responsible and innovative design. Privacy by Design methodologies provide an essential road map for forward-thinking, ethical developers to build those principles into the products they create. This involves proactively embedding privacy into the design and operation of IT systems, networked infrastructure, and business practices from the first line of code to the third-party vendors selected for partnership and integration. With this methodology in mind, Genetec solutions are designed to help customers enhance cyber hygiene and respect privacy by making data and privacy protection features more accessible and configurable. KiwiVision™ Privacy Protector In the physical security industry, protecting people and assets often requires organisations to collect personal data, as well as footage about individuals using public spaces in or around their facilities. But to meet the public’s expectations of privacy, and to comply with global regulations, access to this data or footage needs to be restricted and protected. KiwiVision Privacy Protector automatically obscures individuals’ faces caught within a camera’s field of view Available on-demand for the Genetec™ Security Centre unified platform, the KiwiVision™ Privacy Protector™ automatically obscures individuals’ faces caught within a camera’s field of view, so security operators only see what they need to see. Being able to access unobscured footage requires an additional layer of access permissions that is only used when an event warrants an investigation. An audit trail is then maintained that shows who accessed the additional information, and why. Protecting privacy “Protecting the identity of people captured on video is an essential step in protecting their privacy,” said Florian Matusek, Genetec Product Group Director. “KiwiVision™ Privacy Protector™ is a great example of how we help our customers to meet privacy-first standards of operation, and work to comply with local regulations.” Just as protecting the anonymity of people captured on video security footage is an essential step in protecting their privacy, the ability to securely share information during investigations is also fundamental in protecting data integrity and individuals’ privacy. Genetec Clearance management system The Genetec Clearance™ digital evidence management system allows law enforcement organisations to gather and share reliable evidence that protects everyone’s privacy. With built-in video redaction and secure user management, the identity of victims, bystanders, witnesses, and police officers remain protected at all times. Genetec Clearance helps end-users define who has access to sensitive data and footage without slowing down investigations and incident response. This way, end-users have control over this data so that they can adjust protection methods and processes to comply with privacy legislation around the world such as the European General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Brazil’s General Protection Data Law (LGPD). “As a society, the invasion of privacy buys us very little and costs us very much,” said Racz. “At Genetec we do our job by making tools that society needs, but most importantly, we make these tools to conform with the social contract of the societies in which we operate.”
Close collaboration with customers has been a hallmark of the physical security industry for decades. And yet, less ability to collaborate face-to-face to discuss customer needs has been a consequence of the COVID-19 pandemic. “True innovation, which comes from close collaboration with customers, is more difficult to achieve remotely,” said Howard Johnson, President and COO, AMAG Technology, adding “Not being able to visit in person has not been helpful. Kurt John, Chief Cyber Security Officer at Siemens USA, adds “We need to plan intentionally with a strategic approach for collaboration and innovation.” Securing New Ground virtual conference Security experts from three manufacturers reflected on the impact of COVID-19 on the physical security industry Security experts from three manufacturers reflected on the impact of COVID-19 on the physical security industry at a ‘View from the Top’ session, during the Securing New Ground virtual conference, sponsored by the Security Industry Association. Their comments covered business practices during the pandemic and the outlook for technology innovation in response. “We had to pivot quickly on business models and create a cross-portfolio team task force to discuss how we can leverage technologies to help customers [during the pandemic],” said John, adding “We are having outcome-based conversations with customers about their businesses and operations, and how we can combine short-term benefits with long-term growth and flexibility.” But some of those conversations are happening from a distance. Results-oriented approach in remote work environment After the pandemic took hold, Siemens shifted rapidly to remote work and embraced other infrastructure changes. “We had to refocus and lead with empathy, flexibility and trust,” said John, adding “We gave our staff flexibility to set their hours and used a results-oriented approach.” There is also a social element missing in the work-from-home model. “Virtual coffee machines do not replace being there in person,” said Pierre Racz, President and CEO, Genetec, adding “Small talk about the weather is important psychological elements.” Positives in using multi-factor identity management He predicts that, in the future, office hours may be reduced, but not floor space, with space needed for in-person collaboration and long-term social distancing. Employees will come to the office to do collaborative work, but can work from home to accomplish individual tasks that may be ‘deferred’ to after-hours, when the kids have been fed. When the pandemic hit, Genetec had resumed 95% of their operations within 36 hours, thanks to their use of multi-factor identity management. They did not suffer from malware and phishing issues. “Multi-factor is really important so that well-engineered phishing campaigns are not successful,” said Pierre Racz. Shift to ‘Zero Trust’ model All three panelists noted a coming skills gap relating both cyber security and systems integration Remote working technologies are shifting to a ‘zero trust’ model, in which access to systems is granted adaptively based on contextual awareness of authorised user patterns based on identity, time, and device posture. For example, an office computer might have more leeway than a home computer and a computer at Starbucks would be even less trusted. The approach increases logical access security while providing users their choice of devices and apps. Skills gap in cyber security and systems integration A growing skills gap has continued throughout the pandemic. “Where we have vacancies, we have struggled to find candidates,” said Howard Johnson. All three panelists noted a coming skills gap relating both cyber security and systems integration. New technologies will clearly require new skills that may currently be rare in the workforce. Cyber security will become even more important with growth in new technologies such as AI, machine learning, 5G and edge computing. A workforce development plan is needed to address the technologies and to enable companies to pivot to new business needs, said John. Adoption of temperature sensing solutions From a technology viewpoint, Johnson has seen attention shift to the reception area and portal, away from touch technologies and embracing temperature sensing as a new element. There have also been new requests for video and audio at the portal point, to create methods of access and egress that do not require security personnel to be present. “Some customers are early adopters, and others are waiting for the market to mature before investing,” Howard Johnson said. “Security companies have been faced with the need to respond rapidly to their customers’ needs during the pandemic, but without seeming like ‘ambulance chasers’,” said Pierre Racz. In the case of Genetec, the company offered new system capabilities, such as a 'contamination report', to existing customers for free. Move to a hybrid and flexible work environment In the new normal, the pendulum will swing back to the middle with more flexibility and a hybrid approach" An immediate impact of the pandemic has been a reduction in required office space, as more employees have worked from home, raising questions about future demand for office space. “The pendulum tends to swing to the extremes,” said Kurt John, adding “In the new normal, the pendulum will swing back to the middle with more flexibility and a hybrid approach.” “Users will be much more careful about letting people into their space, which requires more policies and procedures,” said Lorna Chandler, CEO, Security by Design, who participated in a panel at Securing New Ground about how the pandemic is changing commercial architecture and access control. “Users should also be careful in the rush to secure premises from COVID-19 that they don’t violate HIPAA laws or create other potential liabilities,” adds Chandler. Continuum of mechanical and electromechanical devices Mark Duato, Executive Vice President, Aftermarket, ASSA ABLOY Opening Solutions, said a “Continuum of mechanical and electromechanical devices is needed to protect premises and ensure convenient operation of an access control operation.” “First and foremost, the immediate reaction to the impact of COVID-19 is to rush to educate and invest in technologies to increase the ability to analyse people,” said Duato, who also participated in the access control panel. Shift to touchless, frictionless access control “The move to touchless, frictionless access control “is really a collaboration of people, process and technology,” said Valerie Currin, President and Managing Director, Boon Edam Inc., adding “And all three elements need to come together. Touchless and frictionless have been in our market for decades, and they’re only going to become heightened and grow. We’re seeing our business pivot to serve markets we have not served in the past." More and more data is a feature of new systems, but is only helpful when it is analysed. “We all live in a world of data, or IoT and sensor technology,” said ASSA ABLOY’s Mark Duato, adding “But we don’t want to be crushed by data. Data is only helpful when you can reduce it to functional benefits that will help us innovate. We have to take the time to squeeze the value out of data.”
Genetec Inc., a globally renowned technology provider of unified security, public safety, operations, and business intelligence solutions, has announced that a patent infringement lawsuit initiated by a non-practicing entity (NPE) was withdrawn by the NPE, at an early stage of the proceedings. “We don’t negotiate payment with patent trolls,” said Pierre Racz, President of Genetec Inc. In a rare result, the NPE paid an undisclosed sum to Genetec Inc. In patent litigation in the United States, it is highly unusual for a plaintiff to pay a defendant to resolve a case. Genetec stated that the company understands that legal attacks from non-practicing entities are an unfortunate part of the technology business, representing a reported 90% of high-tech patent litigation cases in 2019 alone. Patent trolling The practice, known as ‘patent trolling’, involves groups that don’t create technology, but rather aggregate patents that are generally of no technological value to use as the basis to initiate IP infringement cases against businesses. Widely disparaged by courts, legal scholars, and world leaders including former U.S. President Barack Obama, as a form of legal extortion, these pursuits are estimated to cost businesses tens of billions of dollars per year. Leveraging hoarded patents Unlike the way many other companies deal with these sorts of attacks, we do not negotiate payment with patent trolls" Although, the number of patent trolling cases has flattened since a landmark 2014 US Supreme Court decision, many groups continue to attempt to leverage hoarded patents as a legal bullying tactic against companies that actively innovate. While larger firms facing this sort of litigation are more often reported on, the majority of victims of patent trolling are smaller companies or startups (below US$ 10 million in revenues). “Unlike the way many other companies deal with these sorts of attacks, we do not negotiate payment with patent trolls,” said Pierre Racz, President of Genetec Inc., adding “Despite the potentially high cost of litigation, bending to their anti-innovation tactics only encourages their behaviour and, as a matter of principle, Genetec will always vigourously defend its technology and the hard work of the people who create it.” Pierre adds, “Though we have quietly followed this course since the first patent troll arrived at our door, we felt that this occasion was a good time to speak out against this practice.” Defence against NPEs Jean-Yves Pikulik, Director of Intellectual Property at Genetec Inc., stated “This represents an important symbolic victory for Genetec, and a clear demonstration of our policy of never paying nuisance value settlements.” He adds, “While we would much rather spend our time patenting our innovations than fighting off patent trolls, we will continue to vigourously defend ourselves against NPEs and seek legal costs in lawsuits that we perceive as frivolous.” This resolution settles all outstanding claims by the non-practicing entity against Genetec Inc.
According to latest research from its video surveillance and analytics intelligence service, Omdia (Informa), Genetec Inc. (‘Genetec’), a global technology provider of unified security, public safety, operations, and business intelligence solutions, continues to build its position as the world’s major developer of video surveillance software with a widening share of the global market. Overall, Genetec grew at three times the pace of the global video surveillance solutions market and demonstrated the fastest growth of all major software companies across all geographies (based on Omdia reported 2018 and 2019 data). Video surveillance software major “Genetec is encouraged by this news but we remind ourselves that the true measure of success is not to be found in market share figures but whether or not our partners and customers feel like we have delivered against the service levels and outcomes they expect,” states Pierre Racz, President, Genetec Inc. Pierre adds, “Our independence and single-mindedness have helped us earn the trust of the market, and our investment in research and development have helped us deliver products at the cutting edge of client needs.” Importance of privacy and cyber-security We strongly believe that security and privacy can coexist and deliver greater benefits together than in isolation" He continues, “We have a broader obligation to our communities and society. As such we have been outspoken about privacy and cyber-security. We strongly believe that security and privacy can coexist and deliver greater benefits together than in isolation. We also believe that this is what fuels our continued success with organisations that share these values. We will continue to work hard to earn their trust.” Enterprise, government, education, and public safety organisations alike are seeking greater privacy and cyber-security functionality, as well as additional operational value and return on investment from their physical security systems. Unified physical security platform Their requirement for a secure video surveillance solution as part of a truly unified physical security platform has resulted in Genetec outpacing market growth across all geographies. “The Genetec share of the global video surveillance software market continues to grow year on year,” said Jon Cropley, Principal Analyst, Video Surveillance at Omdia, adding “The company reported high growth in all regions including in EMEA where, in spite of a slower market that contracted by over 3%, Genetec revenues increased by 19%.” Video encoders, recorders and software provider Additionally, according to the report, Genetec is now the top Western supplier for back-end video surveillance equipment that includes recorders, encoders and software, demonstrating an increasing demand for trustworthy devices from a recognised firm in privacy and cyber-security. Comparing year-on-year Omdia Research Statistics (2018 to 2019): Genetec increased its lead as the top video surveillance software in the world, with 11.9% market share (up from 10.6% in 2018). Genetec global market share growth increased 18.7% year on year, from 10.6% in 2018 to 11.9% in 2019. Genetec saw the fastest growth of the ten largest vendors in EMEA at 19% in 2019. Genetec posted Asia’s highest video surveillance software growth at 37%, compared to 11.1% growth for the market in general.
Genetec Inc. (“Genetec”), a renowned technology provider of unified security, public safety, operations, and business intelligence solutions announced that it is significantly expanding its digital initiatives to make it easier for customers and partners to stay connected and informed over the coming months. Following the success of Connect’DX, the Genetec virtual trade show and conference, the company is planning a similar event in the fall. Genetec is also ramping up its education programs with the immediate online availability of its entire technical curriculum including instructor-led classes, bespoke training, and self-paced learning options. Genetec also announced it will significantly reduce attendance at major in-person trade shows, conventions and conferences for the rest of the year. Genetec digital experience The whole Genetec team is motivated and engaged to help the people who put their trust in us" “The whole Genetec team is motivated and engaged to help the people who put their trust in us,” said Pierre Racz, President of Genetec, Inc. “These initiatives are about doing the right thing for our customers, our employees, and the industry as a whole. While we are all keen to get back on the road and interact with our customers and colleagues in person, I would much rather lose business than put a single customer or employee at risk.” Over 8,200 industry professionals from all over the world registered for Connect’DX. Each of the 4,750 attendees who participated in the event spent an average of 9 hours each attending expert panels, educational sessions and product demos, and visiting partners’ booths, leading to a total of 20,057 unique presentation views and 22,426 booth visits. Over 40 hours of content from Connect’DX is now available on-demand from the registration page, for existing registrants, and the post-show registration page for newcomers. First virtual trade show Building on the success of its first virtual trade show, Genetec is planning another Connect’DX event this fall. An invitation-only gathering, it will be targeted at partners, consultants and end-users. The company is also announcing a bi-weekly podcast that will explore the everyday challenges of managing and improving security, operations and intelligence with a practical look at real-world solutions and best practices. More information on both initiatives will follow soon. “We are presented with a significant opportunity to reassess our in-person events model and think in nontraditional ways,” said Andrew Elvish, Vice President of Marketing at Genetec. Online training and certification In the last 6 weeks, the Genetec education team has already remotely trained over 900 professionals “Looking ahead, we will be putting the emphasis on our signature in-person events such as our Connect series, and in the near term focusing on digital experiences that deliver a high level of engagement without having to travel. The overwhelmingly positive feedback we received from everyone who participated in our first digital experience, Connect’DX, clearly demonstrates that the physical security industry is ready to embrace new ways of connecting, networking and learning.” To ensure continued access to its training and certification classes in spite of the current travel restrictions, Genetec is making its entire course curriculum and instructor-led classes available online, leveraging the latest learning technologies. In the last 6 weeks, the Genetec education team has already remotely trained over 900 professionals and is ramping up its schedule of offerings with live training courses across all time zones while also offering opportunities for self-paced learning. Bespoke training is now also available online with a dedicated instructor. Comprehensive technical training curriculum “Our team is fully committed to providing the best learning experience possible to all our customers around the world. After rigorously testing and vetting new approaches, we are offering a comprehensive technical training curriculum in a fully virtual environment, making use of several great tools and new techniques, including: our Learning Management System, a practice environment within Microsoft Azure, how-to videos, revamped exam scenarios, and hardware simulators, to name a few,” said Nadia Boujenoui, Vice President of Customer Experience at Genetec. “We have pushed hard to ensure multiple online training options are available to customers but some things haven't changed, including the individual attention from our talented instructors, our trainer-to-student ratio, and rich discussions with other professionals during our live courses, all of which are key to effective learning.”
The COVID-19 global pandemic will have a profound and lasting impact on the physical security industry. It will boost adoption of new technologies to address new types of threats. It will map out a path for new involvement of physical security technologies in areas of public health. It will raise new notions of privacy and turn previous thinking about privacy on its head. And the aftermath of the pandemic will give rise to all these changes in a breathtakingly accelerated timeframe. In the wake of the pandemic, change will come faster than ever, and the industry will be more challenged than ever to keep pace. Security and the futureIn the wake of the pandemic, change will come faster than ever, and the industry will be more challenged than ever to keep pace These were some of the thoughts I heard recently in a panel discussion titled “Crisis and the Everyday,” which was part of Genetec’s Connect’DX virtual trade show, April 20-21. The virtual conversation – emphasising both in form and content the current topsy-turvy state of the world – included interesting insights on the current pandemic and its near- and long-term impact on the industry. “In the middle of this pandemic, there is an opportunity to help security reinvent itself,” said Brad Brekke, Principal, The Brekke Group, one of the panelists. “Amid the business disruption, we should ask ‘what’s the new playbook?’ It’s an opportunity for security to look at ourselves now and look at a business plan of what the future might look like. We need to align with the business model of the corporation and define our role more around business and not so much around security. “How do you support the business and, more broadly, societies and communities?” The new normal for security The “new normal” for security will include addressing biological risks alongside our traditional emphasis on physical risk and digital risk. “Some industry sectors are being challenged in a way I have not seen in my lifetime,” said Brekke. “But they are learning fast.” “We should take a look at where we have been and where we are going,” said Brekke, whose firm develops comprehensive strategies to align security organisations with corporate missions. “This is a point in time that has never existed, and a time to take a fresh look at what security is to the corporation and greater community. It’s more a mindset than a specific set of tasks. “We just need to take a fresh look from a mix of perspectives.” “Crisis and the Everyday" was part of Genetec’s Connect’DX virtual trade show Infrared cameras and access control technologies New technologies to address the pandemic are enabling some nations around the world to track how people come and go and who they are exposed to. Technologies like infrared cameras are being used to detect body temperatures, and access control helps to monitor occupancy and social distancing. But what will such use of these technologies mean in the long term? Technologies like infrared cameras are being used to detect body temperatures, and access control helps to monitor occupancy and social distancing “We will see whether people will become more comfortable with this technology,” said Ken Lochiatto, President and CEO, Convergint Technologies, a service-based security integration company. “Tools are in hand, and coming soon, that will allow us to be more proactive, to step in and measure the health of colleagues, for example,” said Lochiatto. “There are a lot of questions that will have to be addressed, and a lot of discussion will have to happen. Coronavirus will knock down the barriers (to the use of newer technology) in the short term, but where will it settle two years from now?” Manufacturer philanthropy Security product manufacturers are expanding their scope beyond law enforcement and emergency management and stepping forward to help with the public good. “Technology in the security space is moving faster than the political establishment is thinking about,” adds Lochiatto. “We have to manage it as an industry so the government will not step in. We need to manage the discussion.” An accelerated timeline will raise the stakes even further. “All the questions that would have taken longer to answer will be answered in the next 6-8 months. For the security industry, it will drive even greater need for products,” said Lochiatto. “The biggest question is ‘Where does this all go?’” said Brekke. “What is the new normal? What is the future, and how do we prepare our companies for it? What does technology look like in the future? There isn’t just one particular set of questions, just a constant stream of ‘What’s next?’” Public health versus individual liberty The current environment of disruption will shift the playbook and rebalance the tradeoff between privacy and protection, especially as it pertains to sharing medical information. “There will be a new balance between public health and safety as a whole versus individual liberties,” said Brekke. “Technology providers need to be at the table talking about the solutions. We should all be engaged in government affairs to balance the discussion and add our own perspectives. As a society and country, we have to come to a different perspective on this.” The current environment of disruption will shift the playbook and rebalance the tradeoff between privacy and protection “There are not enough ethics and guard rails,” said Jonathan Ballon, Vice President and General Manager, Intel Corp. “The majority of people are not afraid enough. They should be afraid; we need more regulation. We need to establish an ethical code of conduct for use of technology in these situations. We need to eliminate bias, respect individuals, and ensure people are being treated fairly. “In the next several years, there will be a lot of experimentation in the quest to get to a future state we can see and almost grasp. There will be black eyes and bruises on the path to getting there.” From smart security to more intelligent technology After the pandemic, the innovation climate will befit new technology adoption. “Platforms are only limited by our imaginations, and it creates an extraordinary opportunity and drives a lot of economic value,” said Ballon. “Long-term, the future is extremely bright. Companies should ensure that they are resilient and take advantage of another period of technology adoption, which we see coming out of every economic downturn.” After the pandemic, the innovation climate will befit new technology adoption Another evolution in the market is a transition from “smart” systems to more “intelligent” ones. Intelligence includes the ability to “learn” using tools such as deep learning and artificial intelligence. “Systems are going from smart to intelligent to autonomous, including systems that can operate within the constraints we have established,” said Ballon. Pierre Racz, president and CEO of Genetec, offered some words of caution about the growth of artificial intelligence in his keynote presentation, “AI Hype Self Defense.” Racz sought to provide guidance on the limits of the technology and urged the online audience to be skeptical of technology that “works best when you need it least.” “Science and technology are morally neutral,” he said. “How we use them is not.” Intelligent automation over artificial intelligence Specifically, Racz contends that artificial intelligence “doesn’t exist” and provides the “reasoning power of an earthworm”. AI systems don’t know anything that isn’t included in their input data – for better and for worse. Racz contends that artificial intelligence “doesn’t exist” and provides the “reasoning power of an earthworm” “A properly designed system can be useful [only] if you engineer around the false positives, false negatives and the unanticipated training set biases,” said Racz. For example, because AI is based on probabilities, it doesn’t perform as well when identifying improbable things. In lieu of “artificial intelligence,” Racz recommends the term “intelligent automation” (IA), which describes using a machine (computer) for heavy computational lifting and keeping a human in the loop to provide intuition and creativity. “Do not misinterpret crafty guessing for intelligence or thinking,” Racz warns. “AI doesn’t exist, but real stupidity exists. And we must design our systems taking into account the legitimate fears of the public we serve.”
Genetec Inc., a technology provider of unified security, public safety, operations, and business intelligence solutions announces the keynote speakers and the details of the partner pavilion for Genetec™ Connect’DX, the company’s first virtual trade show which will take place April 20-22, 2020. Focused on technology, innovation and the challenges affecting the physical security industry, Connect’DX will provide an opportunity for security professionals from around the world to directly engage with each other as well as with Genetec and its partners. The conference will kick off with a keynote from Genetec President, Pierre Racz who will take a look at AI and the surrounding hype. Implementing a cloud architecture As interest in the technology reaches new peaks, inflated expectations are creating the conditions for a painful return to reality. In his address, Racz will take a much-needed pragmatic look at the state of AI technology and its real impact on our everyday lives. Some of the brands have adopted a cloud-first approach to their global security operations While implementing a cloud architecture can have its fair share of complexity, some of the brands have adopted a cloud-first approach to their global security operations. In this live panel discussion, Barclay’s Head of Technology, Daniel Lanecki, Starbucks’ Director of Global Physical Security, Traegon Hon, and Uber’s Physical Security Systems Manager, Joel Hosino, will share some candid insights into their cloud strategy and talk about how to avoid pitfalls. Challenges of increasingly intelligent edge devices This timely talk will feature a unique line up of industry leaders in technology and physical security including Jonathan Ballon, VP & General Manager at Intel Corp., Brad Brekke, Principal with The Brekke Group, and Ken Lochiatto, CEO of Convergint, one of the security systems integrators. Axis Co-founder and Director of Axis AB, Martin Gren and Axis’ VP of Americas, Fredrik Nilsson will look at the rapidly evolving challenges of increasingly intelligent edge devices and advanced IoT security. Connect’DX will provide a platform for industry leaders from across a wide range of markets to share their thoughts: Regi Flanagan, VP Car Wash Controls, Sonny's Car Wash will talk about how to leverage the ALPR data and machine learning to improve operations and increase revenue. Reducing nuisance alarms Genetec will also feature an international pavilion with French, Spanish and Korean presentations Rick Peck, SVP Director of Loss Prevention, TJX Companies Inc. Lenny Smith, Sr. Director of Loss Prevention and Corporate Security at Skechers USA, and Traegon Hon, Director of Global Physical Security at Starbucks will join forces in a panel to discuss how to navigate uncertain times with security technology. Zeljko Cakic, Director, IT, Airport Development Program at the Greater Toronto Airports Authority will talk about how to reduce nuisance alarms and use incident management. Christopher Slone, Senior Manager Global Security, Sykes Enterprises will share lessons learned during his company’s Access Control migration. Connect’DX will also host a Technology Partner Pavilion where software and hardware technology vendors including: Axis Communications; BCDVideo; Bosch; Commend; Dell Technologies; Hanwha Techwin; HID Global; Intel Corporation; OPTEX; Panasonic; Vivotek and Zenitel will showcase their latest products, and native integrations with Genetec solutions in on-demand video and via live chat. Genetec will also feature an international pavilion with French, Spanish, Portuguese, Japanese and Korean presentations, and live Q&As with industry experts.
Genetec Inc., a renowned technology provider of unified security, public safety, operations, and business intelligence solutions announced that it has released a new reporting function for its Security Center Synergis (Synergis) access control system that is designed to help organisations find all people who went through a door in close proximity to someone thought to be contagious. It is conceivable that they may have contaminated the door handle or other surfaces or left aerosol contaminants in their passage. This report helps identify all people who are at increased risk of being in contact with contaminants or contagious individuals. This feature will be also useful for customers that handle dangerous substances and is made available to all Genetec Synergis Access Control customers at no cost. Access control system The reporting function correlates physical proximity of an infected individual with other employees Developed at the request of McCormick Place in Chicago, North America’s largest convention Center, the reporting function correlates physical proximity of an infected individual with other employees and badged visitors based on the use of the access control system. A report can quickly be generated to correlate access events by time window to identify people who are at increased risk of being in contact with contaminants or contagious individuals. This will allow enterprises to proactively advise individuals of their potential contamination and take the necessary hygienic precautions, as outlined by health and safety procedures and regulations. Extremely beneficial to organisations “With Synergis, any organisation can produce a detailed report that shows exposure metrics for employees and visitors utilising existing access control data,” said Thibaut Louvet, Product Group Director, Access Control at Genetec. “It considers that if two people went through the same door in a short period of time, chances are high that they had some level of interaction. This forensic analysis can be extremely beneficial to organisations seeking to use technology they already have to better protect employees, visitors, and the broader community.” New and critical tool Being able to utilise technology to provide these additional metrics available through this system is a new and critical tool" “Our number one priority is to ensure the health and safety of our guests and staff, so we knew we needed to be prepared for any eventuality,” said McCormick Place Security Systems Coordinator Brett Zelnio. “In the fight against a contagion that can be spread easily through surfaces or proximity to infected individuals, knowledge is our best defense to stem the spread of these types of viruses. Being able to utilise technology to provide these additional metrics available through this system is a new and critical tool.” Usefulness and brilliant simplicity “Only about half of Security Center features are a result of Genetec anticipating which technology will be useful for our customers. The other half are as a result of what our customers dream up. They regularly imagine clever and innovative ways to use the system and suggest useful new feature ideas. The Contagion/Contaminant Proximity Report is a case in point,” said Pierre Racz, President, Genetec Inc. “A clever member of the technical staff at one of our public infrastructure customers requested the Contagion/Contaminant Proximity Report and we were taken by its usefulness and brilliant simplicity - so we fast tracked its development.”
Genetec Inc. (Genetec), a technology provider of unified security, public safety, operations, and business intelligence is pleased to announce that it has opened pre-registration for its first virtual tradeshow, Genetec Connect’DX, taking place April 20-22, 2020. Building on the company’s strong culture of innovation, Genetec has designed Connect’DX to connect physical security professionals from around the world directly to Genetec experts and industry leaders. In what would normally be a busy conference calendar including such events as ISC West, IFSEC and Intertraffic, all postponed due to COVID-19, the business wants to be sure to engage and support its customers as they normally do in-person. Physical security solutions “Our team looks forward to bringing Genetec solutions directly to the customer and we are happy to do so in a new way this April. Though we love connecting in person, we’re excited by the opportunity to bring everyone together online,” said Andrew Elvish, Vice President of Marketing at Genetec. “We’re ready to showcase our portfolio of physical security solutions, discuss key trends and technologies that affect our industry and provide a preview of what is to come from our product teams,” he said. Sessions on key trends and new technology While the complete Connect’DX agenda and keynote speaker list is yet to be published, the event is shaping up to include: Sessions on key trends & new technology Keynotes from industry leaders including Pierre Racz, Genetec President Genetec product demos and Q&As with the product team Panel discussions on industry topics including privacy, cybersecurity and cloud Free training sessions from our training department To receive all of the pre-show information, get first access to the agenda, and early bird session registration details, be sure to sign up on the Connect’DX pre-registration page today.
According to a recent report published by business intelligence provider IHS Markit, Genetec Inc., a technology provider of unified security, public safety, operations, and business intelligence solutions, was named the world’s number one vendor of Video Management Systems (VMS). IHS-reported results from 2015-2018 also point to the company sustaining a 24.1% CAGR (compound annual growth rate) for the past 3 years in this category. In the Americas, Genetec remains the leading VMS manufacturer by a wide margin for eight consecutive years, with an 18.3% share of this $4.1 billion market. Genetec has also taken the number one position in the $1.7 billion market for back-end video surveillance equipment in the Americas. In the rest of the world, Genetec grew its VMS revenue at a fast rate: In EMEA, Genetec revenues grew by 20.5% in 2018, while in APAC (excluding China), Genetec grew its revenues by 22.5%. IP-based physical security solutions Our independence and single-mindedness have helped us earn the trust of enterprise and government users"“As a privately owned, independent manufacturer of IP-based physical security solutions, we reinvest a much higher proportion of our annual top-line revenue into R&D than most,” states Pierre Racz, President, Genetec Inc. “Our independence and single-mindedness have helped us earn the trust of enterprise and government users. We want to delight the customer. Circumstances have propelled us to be outspoken about privacy and cyber-security.” “These factors, along with good-fortune, strong partnerships and a great team, are some of the factors that explain the appeal of our solutions,” explains Racz. "We will continue to lower the friction with which our customers integrate new sensors and other systems into the decision-making of their operations.” According to IHS Markit (2017 Video Surveillance Market Share Database, 2017 Access Control Intelligence Database, and 2018 ANPR & Detection Sensors Report), Genetec is the only security and public safety solutions developer to hold top-10 global rankings across all physical security industry sectors including video management software (VMS), access control software, and automatic license plate recognition (ALPR) software.
According to a recent report published by business intelligence provider IHS Markit, Genetec Inc., a globally renowned technology provider of unified security, public safety, operations, and business intelligence solutions, was named the world’s number one vendor of Video Management Systems (VMS). IHS Markit-reported results from 2015-2018 also point to the company sustaining a 24.1% CAGR (compound annual growth rate) for the past 3 years in this category. Back-end video surveillance equipment major In the Americas, Genetec remains one of the top VMS manufacturers by a wide margin for the eight year in a row, with an 18.3% share of this US$ 601 million market. Genetec has also taken the number one position in the US$ 1.7 billion market for back-end video surveillance equipment in the Americas. In the rest of the world, Genetec grew its VMS revenue at a fast rate. In EMEA, Genetec revenues grew by 20.5% in 2018, while in APAC (excluding China), Genetec grew its revenues by 22.5%. IP-based physical security solutions manufacturer Our independence and single-mindedness have helped us earn the trust of enterprise and government users" "As a privately owned, independent manufacturer of IP-based physical security solutions, we reinvest a much higher proportion of our annual top-line revenue into R&D than most," states Pierre Racz, President, Genetec Inc. Pierre adds, "Our independence and single-mindedness have helped us earn the trust of enterprise and government users. We want to delight the customer. Circumstances have propelled us to be outspoken about privacy and cyber-security." Integrating sensors and systems "These factors, along with good-fortune, strong partnerships and a great team, are some of the factors that explain the appeal of our solutions," explains Racz, adding "We will continue to lower the friction with which our customers integrate new sensors and other systems into the decision-making of their operations." According to IHS Markit (2017 Video Surveillance Market Share Database, 2017 Access Control Intelligence Database, and 2018 ANPR & Detection Sensors Report), Genetec is the only security and public safety solutions developer to hold the top-10 global rankings across all physical security industry sectors, including video management software (VMS), access control software, and automatic licence plate recognition (ALPR) software.
Today, more and more video security cameras are increasingly connected to the internet and transitioning into intelligent sensors that collect significantly more data than video security images alone. However, as this level of connectivity and collection of business-sensitive data becomes more widespread, the threat from cybercrime also rises. This is clearly an issue that affects everyone. After all, nobody is immune from cybercrime, not even the experts, which raises the question: What is the viewpoint of the experts when it comes to data security? Geoff Kohl, Senior Director of Marketing for the Security Industry Association, was keen to get the opinions of those who are experiencing the current situation with regard to data protection, and its impact on video security, first-hand. What follows is an outline of the discussion with Gregor Schlechtriem, Senior Vice President business unit Security of Bosch Building Technologies, a global player in video surveillance, and Pierre Racz, CEO of Genetec, who are world-renowned for their software in the safety and security domain. End-to-end security system According to the experts, data security starts with an end-to-end solution The introduction of a key statistic started the conversation: by 2025, it is expected that 75 billion devices will be connected to the Internet. Clearly, this also impacts video security as it is no longer isolated and part of a ‘closed’ system; it has become part of the IoT. Therefore, the focus cannot remain solely on image quality and the reduction of bitrates; equal prominence must be given to data security. According to the experts, data security starts with an end-to-end solution. For example, the consequences of having an unprotected computer inside your firewall are immeasurable; it’s like an open door to cyber criminals. To successfully minimise the risks the complete video security infrastructure needs to be considered, rather than single components. This is a key advantage of an end-to-end security system that eliminates potential weak links. Secure communication between trusted devices So, end-to-end data security solutions have their advocates, but what makes them so persuasive, and effective? Well, solutions such as those developed by Bosch and Genetec are designed to safeguard communication between trusted devices, ensure that video in transit (streamed) or in storage remains encrypted and any commands and configurations to control cameras and other devices are transmitted via a secure channel (HTTPS). When one side questions the design of the other we accept that the observation is accurate" To achieve this effectively requires collaboration, which is why, according to Geoff Kohl, an ecosystem of trusted partners is invaluable, “Risk is not the responsibility of one company. Everyone has to be working together. Bosch and Genetec are obviously doing this.” To support Geoff’s opinion, Pierre Racz believes that trust is a quality to be earned, not bought. A case in point is the 15-year working relationship between Bosch and Genetec, “The engineers know each other. We have a trusted relationship, so when one side questions the design of the other we accept that the observation is accurate.” Management of massive data In what ways can more focus be applied to data security? Although the basic task of video security systems remains unchanged, new technologies are consistently being introduced that offer new possibilities. An example of this is IP technology which, when combined with the increasing computation power, enables video security cameras to capture images of a quality that was previously unimaginable. GDPR instils an obligation to guarantee privacy by design According to Gregor Schlechtriem, “As the industry moves to delivering great image quality it creates new challenges, like how to intelligently manage the massive influx of data. On the other hand, video security devices connected to the internet and the wealth of their collective data is a fantastic enabler for new opportunities.” Video security has undergone substantial changes and offer limitless possibilitiesHe is also of the opinion that video security data should be viewed as business tool that provides insights to improve efficiency, increase security or create new business opportunities. It is clear that, compared to the earlier days, other departments, like marketing, are getting more interested in video security data. Meanwhile, as CEO of Genetec, Pierre Racz confirms that video security has undergone substantial changes and offer limitless possibilities. The change to a digital (IP) infrastructure enables the use of video analytics that deliver metadata. This metadata adds sense and structure to video data and provides metrics such as speed, direction, colour, size, object class and trajectory. The result of this enriched, more business-focused video data collection is a deeper level of business intelligence. Minimising risks Gregor Schlechtriem is only too aware that this level of connectivity also brings a higher level of risk, “Because there is valuable information included in videos we have to focus more on data security, and think beyond the basic tasks of a security system.” Pierre Racz agrees.A digital infrastructure and connectivity opens up countless opportunities The consequences of being hacked are clearly front of mind for him, “If we turn on the news today we can see the circus that has resulted from the global chaos caused by a recent cyber-breach.” By focusing on minimising these risks, Pierre Racz believes that IoT and the technology enabling us to collect and interpret video data will outweigh the risks and provide improvements in health, and wealth. The key learning here is that a digital infrastructure and connectivity opens up countless opportunities, as expressed by Gregor Schlechtriem, “It is the enabler to generate valuable data for your business, to understand what’s going on with video analytics at the edge and derive invaluable data for situational awareness to improve your business. If you don’t use IP, you miss out.” The change to a digital (IP) infrastructure enables the use of video analytics that deliver metadata Operational efficiency Pierre Racz agrees, “Compared to video cassettes we can provide so much more value with the kind of technology that can be initially utilised for security, but then leveraged for operational efficiency and even shared with other departments, such as marketing.” He also believes that, although the economic lifetime of analog equipment is almost double that of digital equipment, analog is a low pass filter, so image quality is limited to standards established in 1937. As Geoff concludes the interview and the various opinions are assessed, it’s clear that the end-to-end data security solutions such as those employed by Bosch and Genetec are the way forward for video data security. GDPR influence Considering the recent changes in European regulations, Geoff Kohl of the Security Industry Association now invites invited Gregor Schlechtriem and Pierre Racz to briefly share their thoughts regarding GDPR – one of the first official data protection acts – and its impact on solutions and business models. If these regulations are applied to Facebook, the resultant penalty will be $1.6b"Pierre Racz highlights the recent Facebook case, “If these regulations are applied to Facebook, a technologically savvy company with $40b of revenue, the resultant penalty will be $1.6b. There is no better example of why data negligence and fiduciary irresponsibility is simply unacceptable.” Gregor Schlechtriem’s point of view is that GDPR instils an obligation to guarantee privacy by design, therefore it should influence any business model from the moment of conception. “You have to bring the right ingredients to the table to guarantee privacy, it’s the responsibility of the system owner. That’s why we analysed our systems to ensure our technology was capable of meeting the requirements.” And, of course, trust. But the significance of this to people's everyday lives must also be considered; a sentiment which Pierre Racz captures perfectly, “Privacy is our democratic right.”
Genetec Inc, a technology provider of unified security, public safety, operations, and business intelligence solutions, announces two promotions within its executive leadership team. Guy Chenard, has been promoted to Chief Commercial Officer from his previous role of Vice President of Sales. Michel Chalouhi has taken on an international position within the company and is now Vice President of Global Sales. Both executives are based in North America and will travel throughout all geographic regions to set commercial strategy and organisational trajectory for the Genetec physical IP security solutions and operations software business. Genetec has led innovation in security for the past 21 years, posting a global 30% CAGR for the past ten years. Internal corporate growth An executive with Genetec for the past 13 years, Mr. Chenard oversaw the sales group as they quadrupled the size of the global business in the last seven years. Mr. Chenard replaces Mr. Georges Karam, who will remain in a senior advisory capacity focused on internal corporate growth initiatives. In his new role, Mr. Chenard will lead sales, marketing, and customer experience departments across the organisation as they scale the business with new software and appliance offerings focused on intelligence, operations and security. Mr. Chalouhi will drive global sales operations worldwide—ensuring alignment and collaboration among the technical, operational, and sales staff Michel Chalouhi has been with Genetec for 15 years, most recently spending seven years as the Vice President of North American Sales where he oversaw significant growth in regional revenues, as well as the solidification of Genetec as the market share pioneer for Video Management Systems. In his new position, Mr. Chalouhi will drive global sales operations worldwide—ensuring alignment and collaboration among the technical, operational, and sales staff to continue to deliver on the company’s growth plans. Meaningful customer experience “The world has an insatiable appetite for software and connecting end users with our technology doesn’t only depend on the innovation and capacity of our Research & Development team. It also depends on our commercial teams’ ability to actively teach and guide our customers through the labyrinth of sometimes conflicting technological choices, to build and support our channels and end users, and to shape and deliver a meaningful customer experience,” said Pierre Racz, President and CEO of Genetec. “Both Guy and Michel embody the skill, dedication, and passion that we prize at Genetec, qualities that will enable them to drive our business forward and support our ambitious vision for the future.”
The book is an update on video surveillance and innovations in the network video industry The 2nd edition of Intelligent Network Video is a look into how the industry and technology has changed over the last eight years and what we can expect moving forward. Video surveillance update Today, CRC Press released the Second Edition of Intelligent Network Video, by Fredrik Nilsson, Vice President, Americas, Axis Communications, Inc. The book gives readers a comprehensive update on all video surveillance technologies and innovations that have taken place in the network video industry over the last eight years since the first edition was released. “Deciding to write another book was a huge endeavour and I truly couldn’t have done it without the support of many people in the industry, and of course my colleagues at Axis Communications,” said Fredrik Nilsson, VP, Americas, Axis Communications, Inc. “There have been many advancements to technology and changes to the industry in recent years. The first edition was so well received that I was often asked to write another, which served as inspiration to work on a Second Edition.” Thermal imaging and video technologies This Second Edition presents the rapidly changing technology landscape of vastly improved image quality, better system performance, and higher level of intelligence in the systems. All content has been fully revised and updated. Two new chapters were added and cover thermal imaging and hosted video technologies. With more than 50 percent content, Intelligent Network Video, the Second Edition continues to serve as a reference for industry professionals who want to understand the latest technology advancements in modern video surveillance systems. “This book is a ‘must-have’ for seasoned security professionals and freshly-minted security system engineers" Technical decisions for the future “This book is a ‘must-have’ for seasoned security professionals as well as freshly minted security system engineers, as it tethers us to reason, facts and analysis, thus making it possible for us to make good technical decisions about the future,” said Pierre Racz, Founder & CEO, Genetec, Inc. “In the highly competitive business of video surveillance, knowledge becomes power and it is a key differentiator. Whether you are beginning your career in the industry or are a veteran, whether you sell solutions or design and implement them, differentiate yourself by gaining extreme knowledge in video surveillance. Fredrik Nilsson’s, Intelligent Network Video provides everything you need to know and more to shine above everyone else,” said Dan Moceri, Executive Chairman and Co-Founder, Convergint Technologies.
Brent will speak on the conference panel entitled, "A Snapshot into the Evolution of Security Technology" Louroe Electronics, provider of audio monitoring technology in the security industry, is proud to announce that its CEO, Richard Brent, has been selected to present at Securing New Ground (SNG) 2016. SNG, presented by the Security Industry Association (SIA), is the industry's top executive conference and will be held Oct. 19-20 at the Grand Hyatt New York. Security technology panelists Brent will be speaking on the conference panel entitled, "A Snapshot into the Evolution of Security Technology" on Wednesday, October 19. Joining him on the panel will be Pierre Racz, president of Genetec, Martin Huddart, division president of access and egress hardware at ASSA ABLOY, and Tim Purpura, group publisher and vice president of United Publications Inc. Together, they will discuss the challenges manufacturers, developers and security practitioners face in a market where commoditisation, competition and risk constantly redefine security technology. "I am honoured to be given the opportunity to address the stakeholders in the industry that attend Securing New Ground 2016," said Richard Brent, CEO of Louroe Electronics. Brent will also be a featured presenter on SIA's Oct. 4 webinar called, "The Evolution of Security Technology." The webcast will preview some of the topics that Brent, Racz and Huddart will discuss on their panel at SNG.
Given the current trend toward consolidation, the industry has seen more camera manufacturers and software suppliers aligning under the same owner. Bucking the trend is software company Genetec. “Staying independent will help us innovate,” says Georges Karam, who recently joined Genetec as chief commercial officer. “What’s important for the customer is the end-to-end solution, and our integrators can provide that.” Genetec positions itself at the centre of an ecosystem unifying best-in-breed solutions from a wide variety of manufacturers, and the company employs teams of software engineers working constantly to ensure smooth integration of hardware into unified systems. Rooms of cameras and other equipment at Genetec’s Montreal offices, used to test software interfaces, are evidence of the ongoing effort. “It’s hard to do what we are doing at any depth,” says Pierre Racz, Genetec’s president, founder and CEO. “Making software by a non-software company is difficult. Big non-software companies, when they apply non-software corporate organization models, they fail. The industry is a process of natural selection, and there will be fewer players.” Some 27 percent of Genetec’s income derives from “services,” which involve providing support to end users (on behalf of integrators) to ensure proper functioning of the software and a positive “experience” of implementing it (including software maintenance agreements, project management, deployment management, etc.) “We put on our integrators’ hats and their t-shirts and act as embeds on their teams,” says Racz. “We encourage integrators to buy these services from us to ensure a good customer experience. The end user experience is very important to us.” To that end, Genetec works with a “select, highly motivated” channel of 600 of the best integrators in the industry, says Andrew Elvish, Genetec’s vice president of marketing and product management. Genetec integrators require a “depth of knowledge” of the company’s software, Elvish told a group of security industry journalists visiting the company’s office in Montreal. Genetec positions itself at the centre of an ecosystem unifying best-in-breed solutions from a wide variety of manufacturers Genetec is also continuing to expand its software capabilities, and the types of hardware it can tie into its systems. In addition to video, access control and license plate recognition (LPR), the Genetec system is also launching a capability to integrate communication devices (such as intercoms) using Session Initiation Protocol (SIP). Expanding functionality, the software is adding a new module to guide operators’ decisions in response to an unwanted incident to reach a desired outcome. Genetec is also embracing the cloud with enthusiasm. Their “hybrid” approach allows customers to be as premise-based or cloud-based as they feel comfortable, with the ability to transition anytime and with their systems operating seamlessly at whatever level of cloud usage, all invisible to the user. On the marketing side, Genetec is implementing a new initiative called Citywise, aimed at various end user stakeholders in a city and seeking to achieve a more unified approach to how security (and video surveillance) can improve quality of life. “A wider view, in our opinion, brings people closer to a more complete understanding of how security can function in their city,” says Elvish. “Even though we do all sorts of things in a city and go about our daily life in many different parts of a city, we don’t often see the city as a unified environment,” he adds. The new “mindset” in how Genetec approaches cities is built around maximizing the collaboration within cities, which might include the city government and also local transit authorities, medical facilities, education facilities, etc. Genetec software’s “Federation” capability allows multiple security systems to be tied together and accessed as a city-wide whole.
Pierre Racz wins EY's 2014 Quebec Entrepreneur of the Year in the Technology and Communications Category Pierre Racz, president of Genetec™, a leading provider of unified IP security solutions, was named EY's 2014 Québec Entrepreneur of the Year in the Technology and Communications Category. The EY Entrepreneur of the Year celebrates the contribution and spirit of entrepreneurs everywhere. The Canadian program is in its 21st year of honouring the country’s most impressive entrepreneurs from all areas of business. Award finalists are chosen based on their vision, leadership, financial success and social responsibility. The Québec winners were announced at a gala on Thursday, 23rd October 2014 in Montréal. Founded in 1997, Genetec has today become a recognised world leader in developing open-platform, IP-based security management solutions that are used to protect organisations across many industries including city-wide surveillance, transport, retail, education, government, parking enforcement, gaming and many more. The Company employs over 620 people worldwide with operations in 80 countries. "17 years ago, analogue security systems were most commonly used to protect and monitor physical spaces, and users had to accept their inherent limitations. But we had the intuition that the typical analogue point-to-point architecture would be short-lived and set out to pioneer the first fully IP-based security system. Since then, we have extended our expertise in IP security to access control and license plate recognition (LPR). Our success can be attributed to the high level of flexibility and forward-thinking principles that we apply into the development of our solutions, and our corporate culture is an extension of these very same principles; encouraging a dynamic and innovative workforce that is dedicated to the development of cutting-edge solutions and to exceptional customer care. This award is a testament to the creativity, dedication and innovative spirit of our employees worldwide," said Pierre Racz, president, Genetec, Inc.
The impact of the IT department on physical security has been a source of discussion for years. Generally, the influence of IT on purchasing and technology decisions related to physical security systems has been seen as increasing with no end in sight. One industry leader thinks otherwise. Pierre Racz, president, CEO and founder of Genetec, sees the clout of the IT department waning in the age of “bring you own device,” cloud services and greater intelligence at the network edge. “People have lost faith in their IT department,” Racztold at group of industry journalists invited to Genetec's offices in Montreal. “Don't ask them to provision devices. The IT department has lost that battle. We don't want them to control our phones. We don't want them to give us BlackBerries that go through the server so they can censor our mail. We don't want them to be able to block our tablets so we can't listen to music while we work.” Nowadays, Racz says end users go out of their way to avoid dealing with the IT department, which is often seen as an impediment rather than a resource. “Don't ask the IT department to deploy a new application,” he says. “They are so concerned about not disturbing the network that it will take them six to nine months to do anything.” Racz tells about a Genetec customer, a police department, where one end user asked for a slight change in their video system. “We said, sure, call your IT department, and he said 'please don't ask me to call the IT department!" The wide variety of systems that now use the network makes it impossible for IT departments to become experts in each of them. IT departments don't even know how much their end user base uses the cloud, says Racz, who says there is research indicating that IT departments tend to underestimate their organisations' use of the cloud by an average of 35 percent. “IT departments have to rethink what is their role,” says Racz. “Provisioning hardware is no longer the role because we can do that automatically. So if they persist in that, they are going to become obsolete.” With organisations seeking to become more lean and agile, Racz says “users know they have a job to do, and they're not going to let the IT department stop them.” "As more systems go to the cloud, Racz says suppliers like Genetec can easily manage systems centrally and even make required changes to edge devices remotely" As more systems go to the cloud, Racz says suppliers like Genetec can easily manage systems centrally and even make required changes to edge devices remotely, thus diminishing the role of IT. Genetec is promoting increased use of “hybridisation,” referring to a combination of on-premises components and cloud services that function seamlessly. What functions happen where is invisible (and irrelevant) to the end user. He says the approach portends a “new explosion of functionality.” Racz says Genetec is already seeing the approach play out in large systems. The security industry's remaining “naysayers” about the potential of the cloud are “clueless about the challenges you face with large-scale IP,” he commented. The economics point to greater cloud usage, too, as the costs of running a data centre increase. The cost of the computing power might represent only 20 percent of the total, the rest being the rental of floor space, cost of electricity and cooling, etc. The cloud model minimises such costs. Managing systems through the cloud will also help suppliers close the “consumption gap,” which Racz says is the gap between the proliferating number of system features and the end user's ability to use them. Racz points to customers who prefer to keep using a software version that is five or six years old rather than change. Extra costs for suppliers enter the picture if that customer wants to incorporate a new camera, which can require supplier resources, even if a later version of the software would accommodate the camera. To manage the consumption gap, Genetec plans an approach of “continuous integration,” releasing new versions every month or less and managing the changes through the cloud at a “systemic” level. Smarter edge devices enable agility to use the approach throughout a system.