Mario Sergio L Machado
18th edition of Secutech took place from 28 – 30 April 2015 at Taipei Nangang Exhibition Center Insightful fringe activities covered wide spectrum of industry sectors One of the most influential international exhibitions for security professionals, Secutech, successfully concluded its 2015 edition on a high note. Organised by Messe Frankfurt New Era Business Media Ltd, the 18th edition of Secutech utilised 35,875 square metre of exhibition space from 28 – 30 April 2015 at Taipei Nangang Exhibition Center. A total of 485 companies from 19 countries and regions gathered to showcase a wide variety of ground-breaking technologies and products. By covering everything from access control, fire & safety, info security and IP surveillance, to HD transmission, smart home, software and storage, the fair offered a holistic platform for international professionals to connect with manufacturers, OEMs and security enterprises to facilitate trade and partnership. Commenting on the show’s result, Mr. Parson Lee, Manager Director for the organiser said: “We have received an astounding number of 26,229 visitors from 82 countries and regions. The year marked the debut of SMAhome Expo, a special zone featuring a line-up of over 150 home automation experts and international standards. The enriched profile of Secutech has received acclaims and unfaltering support from the industry for further streamlining sourcing and developing opportunities for broadening the business scope and network. I am confident that the show will continue to serve as a first-choice platform for industry players to unveil the latest trends and innovations in the global market.” Participants praised the ample opportunities offered at the fair To many world-class brands, Secutech is an important event for launching new innovations, networking and conducting industry research. "We have received an astounding number of 26,229 visitors from 82 countries & regions" Industry giant Hikvision Digital Technology Co Ltd from China is one of the loyal supporters and they launched their latest safety building solutions and two series of smart cameras, the lighter fighter and dark fighter, at Secutech 2015. The company has generated over 200 business leads with professional buyers from Taiwan, Japan, India and some countries from the Middle East and Europe in just two days. Mr. Derek Yang, Asia General Manager for the company shared: “Secutech is highly recognised by the global industry and of significant international influence. We have met many visitors who are knowledgeable. They have purchasing authority. I am glad they are very much interested in our new features after viewing the demonstration. Like always we have good results and will definitely exhibit at the show again.” Echoing Mr. Derek Yang was Ms. Stacey Lien, Department Manager, International Sales Department 2 of another market leader, Vivotek Inc. from Taiwan. The company has picked Secutech as a platform for launching its brand new L2 Vivocam PoE Switch, the world’s first PoE switch with IP surveillance management function. Ms. Lien said: “The new product launch is successful since we are able to reach a lot of system integrators and end users, and interact with them to learn more about their feedback and comments. We take part at Secutech every year and it never ceases to amaze us. It is Taiwan’s most leading platform for the security industry.” State-of-the-art storage solutions Leading brands in data storage reflected similar sentiments. Featuring their state-of-the-art storage solutions, including cloud storage, SSDs and HDDs, Toshiba Electronic Components Taiwan Corporation’s Storage Products Div. Associate Senior Manager, Ms. Jenny Yang commented: “Though Toshiba is a renowned brand we are pretty new to the security sector, we are here to promote our brand to international industry players at Secutech. We have received inquiries from local and overseas visitors from Dubai and the Middle East. They are mainly system integrators, distributors and end-users. We are satisfied with the result so far.” Acknowledging the surging demand for security-related devices in the current smart home market, many enterprises are diversifying their business scopes to capture the potential. Mr. Chris Hsu, Global Marketing Manager of Merit Lilin Ent. Co Ltd mentioned: “Secutech is the only show in Taipei that covers the entire professional security industry. That is why we must come to participate. We are pleased that it is now highlighting the smart home industry. We have launched a digital home automation solution which easily and efficiently manages cameras and other home appliances. So far they are well received in Europe and America and we think it is the right time to promote it in Asia. Therefore we are here with our display to get in touch with distributors, system integrators and even end-users who look for products for some particular projects.” "Secutech is the only show in Taipei that covers the entire professional security industry" Whether visitors were searching for new and exciting security products to sell to consumers, or innovative solutions to apply to upcoming projects, they were treated to a wealth of options at the 2015 show. Complete series of products and flexibility to customise First-time visitor, Mr. Mario Sergio L Machado of Telematica Sistemas Intelligentes Ltd a, a hardware manufacturer from Brazil, was here to look for high-quality CMS and VMS. He was amazed by the result and said: “Just in one day I have met over 10 companies who are interested in the Brazilian market. Besides good quality, they are offering a complete series of products and flexibility to customise what we require. There are possibilities that we will cooperate with them. As recommended by my friends, Secutech is the most important trade fair for the manufacturers in the security industry.” Distributor from India, Mr. Maqsood D Shaikh, Director of Innovative Ideals & Services (India) Pvt Ltd, came to the fair particularly for smart home products. He stated: “Secutech as well as the SMAhome Expo are informative and helpful for seeing new suppliers and vendors with the latest technologies. I have requested most of the participating suppliers to provide samples for testing in the Indian market. We are likely to cooperate in the future. I would love to visit the show again to fetch new technologies and vendors next year.” Mr. Arnon Kulawongvanich, General Manager of Bangkok Oa Coms Company Ltd joined an exclusive 1-on-1 business matching programme and had a fruitful result. He mentioned: “Secutech is a very committed show ever year in terms of numbers of suppliers, brands and technology showcases. The business matching is an excellent individual activity which allows me to discuss with my potential suppliers easily and in a timely fashion.” Growth of Secutech with pleasing product categorisation Fellow visitor, Mr. Chua Peng Tian, Group CEO for ADP Securegroup Pte Ltd from Singapore, the reputable supplier of security solutions and services in Asia is no stranger to the show. He shared: “I witnessed the growth of the fair and am pleased with its product categorisation now. As always, I am able to look at new products and solutions which can be implemented for my company’s projects. Secutech is an exceptional event which I visit regularly to keep myself up-to-date with the industry advancement and innovations.” Mr. Michael Perdue, Manager Operations for Skycover Inc. from the USA came halfway around the world to source at the show. He said: “Exhibitor’s quality is high because many of them are key brands. Secutech is absolutely the leading and international trade fair for our industry in Taiwan. I will definitely recommend this show to my industry friends.” Alongside Secutech 2015, a total of 140 seminar & conference sessions were held Insightful fringe activities covered wide spectrum of industry sectors Alongside Secutech 2015, a total of 140 seminar and conference sessions were held over the three-day run. The programme aimed to increase knowledge between professionals and provide a multi-cultural look at how emerging security challenges were being handled around the world. One of the highlights of the show was the first edition of SMAhome International Conference. Leading brands and global standard associations were featured to assist industry players to understand the market condition and explore future trends in the industry. One of the guest speakers, Mr. Tobin Richardson, President and CEO of ZigBee Alliance introduced ZigBee global standards on smart home products and the benefits to the entire industry. He stated: “We are really impressed with the attendees of the conference, particularly at our session, questions asked and also the conversation we had indicate the people here have a good understanding of what is relevant for consumers, as well as what is important in global standards and certification programmes. I am looking forward to building on good relationships that started here. I also recommend the show to our Alliance members since they will be able to see what is available in the Taiwan market and the global manufacturers that are utilising the show to demonstrate all their products and services.” Mr. Simon Fan, Sales Manager, Shenzhen Jiayun Intelligent Technology Co Ltd attended the event. He shared: “The conference has added huge value to my experience as an exhibitor here. The content of presentations is highly relevant to my business since my company specialises in cloud storage and home automation technologies. I have acquired detailed information of new smart home products and applications. The session was interactive and both fellow audiences and speakers are knowledgeable of the market conditions in Asia. The presentation followed by discussion was thought-provoking and rewarding. It offered us an invaluable chance to exchange ideas and network with each other.” Other complimentary activities included GDSF Asia, Secutech Excellence Award and Composec Conference.