Maqsood D Shaikh
Smart products, total security solutions and new technology applications were focus of Secutech 2016 Several exhibitors and visitors praised the 19th edition of Secutech, held 19 – 21 April 2016 at the Taipei Nangang Exhibition Center, as a leading trade destination for the security profession and the preeminent platform for networking and interacting among OEMs, ODMs, partners, system integrators and buyers throughout the world. Organised by Messe Frankfurt New Era Business Media Ltd, Secutech is acclaimed as one of the most influential international exhibitions and conferences for electronic security, home security, info security and fire & safety and showcases the latest products in the field in 35,875 sqm of exhibition space. Collectively, 410 exhibitors from 17 countries and regions and 24,346 visitors from 85 countries and regions were attracted by the three-day event. New demand for energy management solutions Exhibitors were pleased with the high-calibre visitors in attendance and the premium networking encounters that were possible at the fair. First-time exhibitor Mr Alex Chang, Assistant Manager, Project Management Section, Industrial Automation BG/System Integration, Delta Electronics, Inc commented: “Our aim was to promote our intelligent energy-saving solution and increase our brand awareness. The visitor flow was incredible. We kept busy and met customers from Taiwan, Turkey and other overseas countries and regions. The Taiwan government has recently enforced energy-saving regulations and this has brought huge market demand for energy management solutions. The customers we met have great intentions in working with us. We are very happy with the result and will consider coming back next year.” Secutech has evolved over the years into a show more oriented around smart products and a total solution for security needs. This has proven to be a successful conversion for industry players’ business and strategic development plans. As technology advances, so must the companies keep up with the latest products available. Vivotek Inc. is such a company offering the latest technological advances and providing a video surveillance system with analytical functions which include scanning a person’s height. This is particularly useful for shopping malls as these data can help estimate the number of adult and children customers. "Secutech is the biggest industry event in Asia for surveillance and CCTV-related technology", says William Ku, VP Brand Business Division, VIVOTEK Vivotek Inc.’s Mr William Ku, Vice President, Brand Business Division, said Secutech is a great place for networking. “Our company is the biggest network camera manufacturer in Taiwan and we sell our products to over 180 countries. Secutech is the biggest industry event in Asia for surveillance and CCTV-related technology. We are using this platform to show our products and services to all our customers and industry players. This trade show is an industry gathering point. We were able to meet with everyone including our target customers, channel, technical and eco-system partners and even media to discuss the future development of the industry and business. We hope this show can bring more diverse customers and exhibition topics to the industry.” Positive feedback from visitors and exhibitors Organisers of the show work to attract the biggest names in the security and surveillance field. In its efforts to stay dominant in the market, Secutech organisers feel it is important to appeal to consumers’ demands for the current products and technologies and stay on top of the wave of innovation in the international security industry. Returning exhibitor BXB Electronics Co., Ltd. is a PA system manufacturer and, keeping up with the latest technologies, showed the market this year how to integrate PA systems with a security system providing customers with more options. Ms Selena Huang, who works in international sales for the company said, “We are looking for system integrators or distributors, especially those from Southeast Asia. We are very satisfied with the result. In fact, last year we met a customer from India and this year he came again together with his customers. They wanted to know more about the solutions we provided and seek further cooperation regarding their smart city project in India. Besides this Indian customer, there were a number of customers that already provided their requirements and had great interest in working with us. I think Secutech is the leading fair in the industry. It provides a full picture about how to build the entire solution for security. I think system integration is the trend and the market will be looking for a total solution rather than one single commodity. We are coming back next year.” In addition to the basic notion of appealing to consumer demands, it’s also important to connect the right exhibitor with buyers coming to the show for their sourcing needs. This belief allows a business matching programme to be so successful for all parties. Mr Dinh Tan Dat, of Vietnamese company KPS, joined the business matching programme at Secutech to source access control and parking systems from Taiwanese manufacturers and distributors. Mr Dat was pleased with the exhibitors he met, saying: “I met some great exhibitors who provided good quality products with reasonable prices. I think this fair is absolutely the leading and international trade fair within the industry and without a doubt I will recommend it to my industry peers.” The fair offers participantsdiverse, innovative productsand gathers many leadingmanufacturers of traditionalsafety devices, componentsand parts Mr Maqsood D. Shaikh, Director, Innovative Ideals & Services (India) Pvt. Ltd. agreed that the business matching programme is uniquely beneficial to an effective sourcing experience. Mr Shaikh’s company produces security systems, home automation and home networking systems for the Indian market. He explained, “I was here to seek cooperation with Taiwanese brands that provide high quality home surveillance, locks and home security kits and other innovative home automation solutions for intelligent buildings. This is the fourth time I have visited the show. I keep coming back because I think the fair is professional and exhibitors here are of high quality. I was especially impressed by the business matching programme as it facilitated business interaction and cooperation. I could directly communicate with exhibitors I was interested in working with. The result is satisfying and I will visit the fair again next year.” Smart products, total solutions and new technology applications The fair offers participants diverse, innovative products and gathers many leading manufacturers of traditional safety devices, components and parts along with suppliers of total security solutions, next-generation technologies and digital platform designs all under one roof. With five specialised pavilions, including Intelligent Industrial/Factory, Intelligent Retail, Transportation, Building and Healthcare, and the SMAhome Expo – a dedicated zone for the smart home industry – buyers were able to source from hundreds of state-of-the-art exhibitors supplying key components and advanced technologies within the safety and security genres. A series of conferences were held at each zone unveiling the full spectrum of high-quality products and the next generation of security devices within the future industry trends in Asia. Taiwanese buyer Mr Ben Lin, Project Manager, Security Supervisor and Control Div, Process Automation Business Center, Internet of Things Business Group, MiTAC Information Technology Corp, has been a visitor at the fair for many years. He said, “This time I am interested in Intelligent Factory Pavilion's product demo. We are a solution supplier on IoT for cloud systems of system integration. I am here to source industry 4.0 solutions, such as solutions of machine vision and industrial automation, and seek cooperation with related companies. By collaborating with enterprises from these sectors, we can provide a total solution for our customers. I think the exhibits presented at the fair are diverse and cutting-edge. Apart from intelligent industrial solutions, I can also observe the latest development of the fire and safety sector. This trip has proved to be truly amazing and I will come back next year.” Several complementary events were also held during the three-day show. Highlights of the industry activities held were the Asian Systems Integrator Forum, Smart Home M2M Platform & Software Summit 2016, Z-Wave Gallery, Intelligent Retail Demo, Intelligent Transportation Demo, Machine Vision Demo, SMAhome International Conference and SMA 100 Express Center. An attendee of the Asian Systems Integrator Forum Mr Xu Li Yuan, of PBX in Taiwan, is a wholesaler of Panasonic communication products and now has a better understanding of data technology and how it can advance the development of the surveillance industry after attending the forum. He said, “It is important to search and analyse data in a more efficient way. This will allow us to provide better solutions and service for our customers. Industry players in Taiwan always have a lot of innovate ideas and the event can facilitate intelligence and technical exchanges and make their ideas come to life. The quality of Secutech remains great. It is good that the organiser transformed the show towards offering more smart products and total solutions. I believe this is the right direction. The market is now moving toward a more user-oriented experience. Customers will ask for more options and better services. For example, they will not only require surveillance technology, but will also ask for smart home solutions. I think it is a trend that different sectors and industries will become more integrated and have better collaboration. I will be here for sure next year.”
18th edition of Secutech took place from 28 – 30 April 2015 at Taipei Nangang Exhibition Center Insightful fringe activities covered wide spectrum of industry sectors One of the most influential international exhibitions for security professionals, Secutech, successfully concluded its 2015 edition on a high note. Organised by Messe Frankfurt New Era Business Media Ltd, the 18th edition of Secutech utilised 35,875 square metre of exhibition space from 28 – 30 April 2015 at Taipei Nangang Exhibition Center. A total of 485 companies from 19 countries and regions gathered to showcase a wide variety of ground-breaking technologies and products. By covering everything from access control, fire & safety, info security and IP surveillance, to HD transmission, smart home, software and storage, the fair offered a holistic platform for international professionals to connect with manufacturers, OEMs and security enterprises to facilitate trade and partnership. Commenting on the show’s result, Mr. Parson Lee, Manager Director for the organiser said: “We have received an astounding number of 26,229 visitors from 82 countries and regions. The year marked the debut of SMAhome Expo, a special zone featuring a line-up of over 150 home automation experts and international standards. The enriched profile of Secutech has received acclaims and unfaltering support from the industry for further streamlining sourcing and developing opportunities for broadening the business scope and network. I am confident that the show will continue to serve as a first-choice platform for industry players to unveil the latest trends and innovations in the global market.” Participants praised the ample opportunities offered at the fair To many world-class brands, Secutech is an important event for launching new innovations, networking and conducting industry research. "We have received an astounding number of 26,229 visitors from 82 countries & regions" Industry giant Hikvision Digital Technology Co Ltd from China is one of the loyal supporters and they launched their latest safety building solutions and two series of smart cameras, the lighter fighter and dark fighter, at Secutech 2015. The company has generated over 200 business leads with professional buyers from Taiwan, Japan, India and some countries from the Middle East and Europe in just two days. Mr. Derek Yang, Asia General Manager for the company shared: “Secutech is highly recognised by the global industry and of significant international influence. We have met many visitors who are knowledgeable. They have purchasing authority. I am glad they are very much interested in our new features after viewing the demonstration. Like always we have good results and will definitely exhibit at the show again.” Echoing Mr. Derek Yang was Ms. Stacey Lien, Department Manager, International Sales Department 2 of another market leader, Vivotek Inc. from Taiwan. The company has picked Secutech as a platform for launching its brand new L2 Vivocam PoE Switch, the world’s first PoE switch with IP surveillance management function. Ms. Lien said: “The new product launch is successful since we are able to reach a lot of system integrators and end users, and interact with them to learn more about their feedback and comments. We take part at Secutech every year and it never ceases to amaze us. It is Taiwan’s most leading platform for the security industry.” State-of-the-art storage solutions Leading brands in data storage reflected similar sentiments. Featuring their state-of-the-art storage solutions, including cloud storage, SSDs and HDDs, Toshiba Electronic Components Taiwan Corporation’s Storage Products Div. Associate Senior Manager, Ms. Jenny Yang commented: “Though Toshiba is a renowned brand we are pretty new to the security sector, we are here to promote our brand to international industry players at Secutech. We have received inquiries from local and overseas visitors from Dubai and the Middle East. They are mainly system integrators, distributors and end-users. We are satisfied with the result so far.” Acknowledging the surging demand for security-related devices in the current smart home market, many enterprises are diversifying their business scopes to capture the potential. Mr. Chris Hsu, Global Marketing Manager of Merit Lilin Ent. Co Ltd mentioned: “Secutech is the only show in Taipei that covers the entire professional security industry. That is why we must come to participate. We are pleased that it is now highlighting the smart home industry. We have launched a digital home automation solution which easily and efficiently manages cameras and other home appliances. So far they are well received in Europe and America and we think it is the right time to promote it in Asia. Therefore we are here with our display to get in touch with distributors, system integrators and even end-users who look for products for some particular projects.” "Secutech is the only show in Taipei that covers the entire professional security industry" Whether visitors were searching for new and exciting security products to sell to consumers, or innovative solutions to apply to upcoming projects, they were treated to a wealth of options at the 2015 show. Complete series of products and flexibility to customise First-time visitor, Mr. Mario Sergio L Machado of Telematica Sistemas Intelligentes Ltd a, a hardware manufacturer from Brazil, was here to look for high-quality CMS and VMS. He was amazed by the result and said: “Just in one day I have met over 10 companies who are interested in the Brazilian market. Besides good quality, they are offering a complete series of products and flexibility to customise what we require. There are possibilities that we will cooperate with them. As recommended by my friends, Secutech is the most important trade fair for the manufacturers in the security industry.” Distributor from India, Mr. Maqsood D Shaikh, Director of Innovative Ideals & Services (India) Pvt Ltd, came to the fair particularly for smart home products. He stated: “Secutech as well as the SMAhome Expo are informative and helpful for seeing new suppliers and vendors with the latest technologies. I have requested most of the participating suppliers to provide samples for testing in the Indian market. We are likely to cooperate in the future. I would love to visit the show again to fetch new technologies and vendors next year.” Mr. Arnon Kulawongvanich, General Manager of Bangkok Oa Coms Company Ltd joined an exclusive 1-on-1 business matching programme and had a fruitful result. He mentioned: “Secutech is a very committed show ever year in terms of numbers of suppliers, brands and technology showcases. The business matching is an excellent individual activity which allows me to discuss with my potential suppliers easily and in a timely fashion.” Growth of Secutech with pleasing product categorisation Fellow visitor, Mr. Chua Peng Tian, Group CEO for ADP Securegroup Pte Ltd from Singapore, the reputable supplier of security solutions and services in Asia is no stranger to the show. He shared: “I witnessed the growth of the fair and am pleased with its product categorisation now. As always, I am able to look at new products and solutions which can be implemented for my company’s projects. Secutech is an exceptional event which I visit regularly to keep myself up-to-date with the industry advancement and innovations.” Mr. Michael Perdue, Manager Operations for Skycover Inc. from the USA came halfway around the world to source at the show. He said: “Exhibitor’s quality is high because many of them are key brands. Secutech is absolutely the leading and international trade fair for our industry in Taiwan. I will definitely recommend this show to my industry friends.” Alongside Secutech 2015, a total of 140 seminar & conference sessions were held Insightful fringe activities covered wide spectrum of industry sectors Alongside Secutech 2015, a total of 140 seminar and conference sessions were held over the three-day run. The programme aimed to increase knowledge between professionals and provide a multi-cultural look at how emerging security challenges were being handled around the world. One of the highlights of the show was the first edition of SMAhome International Conference. Leading brands and global standard associations were featured to assist industry players to understand the market condition and explore future trends in the industry. One of the guest speakers, Mr. Tobin Richardson, President and CEO of ZigBee Alliance introduced ZigBee global standards on smart home products and the benefits to the entire industry. He stated: “We are really impressed with the attendees of the conference, particularly at our session, questions asked and also the conversation we had indicate the people here have a good understanding of what is relevant for consumers, as well as what is important in global standards and certification programmes. I am looking forward to building on good relationships that started here. I also recommend the show to our Alliance members since they will be able to see what is available in the Taiwan market and the global manufacturers that are utilising the show to demonstrate all their products and services.” Mr. Simon Fan, Sales Manager, Shenzhen Jiayun Intelligent Technology Co Ltd attended the event. He shared: “The conference has added huge value to my experience as an exhibitor here. The content of presentations is highly relevant to my business since my company specialises in cloud storage and home automation technologies. I have acquired detailed information of new smart home products and applications. The session was interactive and both fellow audiences and speakers are knowledgeable of the market conditions in Asia. The presentation followed by discussion was thought-provoking and rewarding. It offered us an invaluable chance to exchange ideas and network with each other.” Other complimentary activities included GDSF Asia, Secutech Excellence Award and Composec Conference.