Geutebrück is well positioned for the industry 4.0. The family-owned company has expanded its portfolio within a short time, from being a pure CCTV supplier of products for distributors and installers to a provider of software-based all-round solutions for safety and process optimisation, including for end customers. Part of this were not only comprehensive technical developments or a significantly higher range of services, but also organisational reorganisation, such as the Business and Development division that was newly created in April. It includes the Key Account, Key Market Development, Pre-Sales and Marketing departments. Burkhard Henzgen is the General Manager Business Development. He directly reports to the two CEOs Katharina Geutebrück and Christoph Hoffmann. Henzgen is supported by Georg Goffin, Director Sales, who is responsible for the DACH region with his team, and Dr. Christian Gutzen, who also heads the newly created "Pre-Sales" division. User-friendly video security software Museums, KRITIS, banks or public authorities from over 70 countries use Geutebrück's solutions Isabel Kluth, who only joined Geutebrück in October, is in charge of national and international marketing. The Finance, HR and Controlling departments, for which Andreas Degen is responsible as Commercial Director, have also been restructured. Katharina Geutebrück, CEO: "The new management team will ensure that we continue to be experts in a field that only a few providers worldwide are able to master.” Geutebrück is an international provider of highly available, user-friendly video security software and the corresponding hardware. The Geutebrück experts provide consulting and services to customers throughout the planning phase, during implementation and after completing the order. Well-known museums, KRITIS (critical infrastructures), companies from industry and logistics, banks or public authorities from over 70 countries use Geutebrück's solutions. The family-owned company is managed in the second generation by Katharina Geutebrück and her husband Christoph Hoffmann and celebrates its 50th anniversary in 2020.
Geutebrück, international specialists for video systems in the security and process optimisation sectors in Germany, will be represented with offices in India and Malaysia from May onwards. From these locations, customers from the logistics, industry and government sectors will be supported more closely. Geutebrück Southeast Asia is focussed on the regions bordering Malaysia, Singapore, Indonesia, Thailand, Vietnam and Hong Kong. The office premises in the Malaysian capital Kuala Lumpur are a sales, representation, showroom and training centre in one. Individual response to each project Our customers in Southeast Asia appreciate the flexibility of being able to respond individually to each project"Geutebruck Gemini India Solutions Limited is the name of the joint venture between Geutebrück and Gemini Software Solutions. Gemini is a subsidiary of the Kanoo Group of Companies, Bahrain, and provides software solutions worldwide. Geutebrück Gemini India Solutions Limited is based at World Techno Park in Trivandrum, and in New Delhi, India. "Our customers in Southeast Asia appreciate the flexibility of being able to respond individually to each project, rather than offering ready-made solutions. And they rightly expect us to be personally at their side with support and service," explains Managing Director Katharina Geutebrück, who is the second generation to run the family business with her husband Christoph Hoffmann. Showcasing versatile video solutions There is also a change of location in Germany. The software developer's capital city branch relocates to Berlin-Adlershof and showcases its versatile video solutions in a state-of-the-art showroom. "All over the world, our solutions for securing ministries, institutions or museums and for optimising processes are almost invisible. In our capital city office, we show what makes us a successful global player,” adds Christoph Hoffmann. The innovative development of software products, also in the field of artificial intelligence, and successful international projects have made Geutebrück a respected expert and world market leader for video solutions ‘Made in Germany’. Company headquarters, manufacturing plant and R&D centre are in Windhagen, directly located between Cologne and Frankfurt.
With a constantly growing portfolio of intelligent visualisation solutions and services, Geutebrück GmbH has been addressing the needs of the logistics industry. The integration of state-of-the-art interface technology makes it possible to link information from the ERP system with the camera data in real time and to generate highly efficient solutions from this - a rewarding path to digital corporate transformation for medium-sized businesses. Logistics is one of the German industrial sectors that is most hesitant when it comes to digitisation. According to a survey by the German Logistics Association (BVL), 81 percent of logistics companies have hardly or only partially integrated digital processes into their daily work. At the same time, only 11 percent of respondents believe that digitisation would not benefit their business. In addition to a lack of personnel, the main reasons given for their refusal to digitise are concerns about costs and effort. Countering digitisation hurdles Intelligent technologies and strategies can reduce companies' own efforts in digital transformation For this reason, time-consuming, personnel-intensive and error-prone manual processes continue to dominate day-to-day business in many companies. However, the digitisation hurdles perceived by logistics companies can increasingly be counteracted by modern technology. In the longer term, for example, autonomous means of transport should help to ease the shortage of skilled workers. Even more directly, intelligent technologies and strategies can reduce companies' own efforts in digital transformation. Geutebrück, one of the world's leading providers of video surveillance solutions, has proven this with numerous solutions for the intelligent linking of video and process data. Preventing downtime through real-time communication As CEO Christoph Hoffmann explains: "The connection between cameras and data creates immediate transparency. It enables companies to react quickly to unusual situations, to document critical process steps (particularly important when clarifying liability issues) and to proactively prevent bottlenecks, emergencies or downtime through real-time communication. “A highly developed interface technology such as the one Geutebrück has implemented with years of experience in digitisation projects in various industries is indispensable. As a result, it facilitates the integration of hardware and software systems from a wide range of manufacturers and standards into a single infrastructure.” Images and data for security and efficiency The solutions, which are tailored to the respective requirement situation, protect the forwarding area from intruders, vandalism or damage"Video surveillance solutions from the German-based family-owned company support companies in the logistics industry both in securing assets and in optimising business processes. The solutions, which are tailored to the respective requirement situation, protect, for example, the forwarding area from intruders, vandalism or damage. In combination with the data from the company software, the systems independently identify authorised and unauthorised accesses or entrances. The various entrances to the site are secured by cameras, which automatically record the license plates of all vehicles entering and leaving the site and compare them with the data from Black/White lists. The condition of loaded vehicles can thus also be documented, which is crucial for clarifying possible liability issues: the number, condition and type of goods are visually documented at goods receipt. In the event of irregularities, a quick comparison of the (tamper-proof) image with the target state stored in the business system, realised via barcode and ERP interface, shows whether the number and state of the goods correspond to the specifications. Third-party systems of all kinds, such as barcode scanners, access control or merchandise management systems, can be integrated just as easily via appropriate interfaces, as well as new and existing analogue or IP cameras. Detecting and eliminating errors Image and process data allow the analysis of the situation and the identification of possible sources of errorThe visualisation technologies originally developed for security purposes with their combination of process and image data are now increasingly being used within the framework of logistical processes in the supply chain. Intelligent interface technology makes it possible to immediately detect and eliminate errors in the process sequence (e.g. in package conveyor belts or in the material flow). Within vehicles, the technology is used, among other things, for quality assurance: interfaces to the weighing station or to the cooling system allow deviations from the standard state to be detected. Information such as the actual temperature of the goods or weight is added to the video image in the system and documented. A target value, which is also stored, immediately reveals any deviation. Image and process data allow the analysis of the situation and the identification of possible sources of error. Artificial intelligence as a competitive factor The advancement of such technologies through the inclusion of artificial intelligence enables the transition to a proactive process: for example, the incorrect placement of an object on a conveyor belt can be detected, evaluated and reported in real time, so that intervention is possible before expensive conveyor belt downtimes occur. The use of intelligent visualisation solutions results in considerable financial advantages and an increase in competitiveness" This opens up countless new fields of application. This includes, for example, automatic video monitoring of packaging processes in a wide variety of industries, networked via interface technology with merchandise management, planning or building management systems, or the control of material flows in production. For medium-sized companies with limited resources, this opens wide doors to the digital future. Saves time and money CEO Katharina Geutebrück: "The real-time visualisation - a decisive component of Logistics 4.0 - leads to noticeable time and cost savings and thus to an increase in earnings in the value chain. We're talking about value imaging here. The use of intelligent visualisation solutions results in considerable financial advantages and an increase in competitiveness, especially for German SMEs. “Existing infrastructure can be further used by efficient interface solutions and new technology can be integrated into the architecture without problems. This guarantees investment protection, backward compatibility and sustainability at the same time. High expenditure as an argument against the digital transformation is thus increasingly becoming a lame excuse."
Geutebruck sealed the partnership with Elbo Technology in Windhagen Geutebruck is expanding its network of Dutch partners: Katharina Geutebruck, Managing Director of Geutebruck GmbH and Erwin Wigmans, Managing Director of Elbo Technology, have sealed the partnership in Windhagen. The Geutebruck Managing Directors, Katharina Geutebruck and Christoph Hoffmann rely on the specific market expertise of their regional sales partners, "We are focused on creating advantages for our customers. In order to achieve this goal, it is essential to have a reliable partner on site. We rely upon the network and the market knowledge of our new partner, Elbo. Working hand in hand, we will be able to meet customer requirements at 100% of our capability.” Long-term collaboration Just like Geutebruck, Elbo is also a family-owned company. Erwin Wigmans founded the company, which is specialised in door intercom systems, in 1987. "As soon as we came into commercial contact, working on a large-scale Dutch project in 1996, we were very impressed by the high-quality solutions and strong management software offered by Geutebruck," says Erwin Wigmans. "I am convinced that their video solutions are an excellent addition to our current portfolio and I am looking forward to a long and successful partnership," Wigmans continued. Save
Each connected system can control each of the others and exchange data with it Geutebrück has developed a completely new possibility for the integration of several systems into a homogenous overall system: the new integration server G-Link is a central platform, on which all interfaces in the network run centrally. The elaborate development of interfaces is not required. G-Link combines all interfaces with the same authorisation and even enables a parallel communication of all connected systems with each other. For the user, this means saving time, flexibility, and even more Winning Images. Perimeter protection Whether video security or value imaging, the combination with third-party systems offers great advantages. It saves the user the often time-consuming parallel handling of several separate systems. And video images combined with information from third party systems—such as perimeter protection or barcode scanners in logistics—really do produce the Winning Image from a single image. The requirement for this is a jointly coordinated data exchange between the individual systems. "Video security is more than just the recording of thousands of images" “For us the customer benefit is paramount. Video security is more than just the recording of thousands of images. The one relevant image at the right moment is crucial. In order to provide this Winning Image, we require data from diverse sources. G-Link offers a real benefit, as it simplifies integration while at the same time offering opportunities for the control of the systems,” according to the two General Managers Katharina Geutebrück and Christoph Hoffmann.Automatic simultaneous translatorThe integration server G-Link is a further building block in the Geutebrück range of products for the optimum linking of all systems into a complex, centrally controllable, homogenous overall system. Put simply, G-Link is the automatic simultaneous translator which understands, interprets, and sends the conflicting event messages of all connected systems to the others in an understandable format. So, each connected system—whether access control, fire protection, or product management—can control each of the others and exchange data with it. This software architecture offers a superior level in the joint potential functionality of integrated security systems.
Whether Video Security or Value Imaging – the Winning Image is at the centre of Geutebruck's presence at the trade fair Security in Essen, Germany, is often used to present new products, features or technical highlights. The industry's most important international trade fair is a natural fit in this respect. However, Geutebruck is taking a different direction and placing the focus on customer benefit. The ambitious goal: Increasing customer benefit with a single image – the Winning Image. Whether Video Security or Value Imaging – the Winning Image is at the center of Geutebruck's presence at the trade fair. "Anyone can record images. Yet the key is not just having thousands of images, but rather having the exact right image at the decisive moment! That is our philosophy – because only that is useful for the customer." explains Katharina Geutebruck. Video solution interface expertise But how does one get a Winning Image? This is exactly where Geutebruck's proven interface expertise comes into play. After all, a picture alone is often not enough, but in combination with information from third party systems – such as perimeter protection or barcode scanners in the logistics – the value is quickly visible. Visitors to the fair can discover exactly what lies behind this approach directly at the Geutebruck booth. Here, the Geutebruck team will present its newest video solution. "Pictures say more than a thousand words. The video will introduce viewers to our two solution worlds, Video Security and Value Imaging and convey their importance both emotionally and on a content level, allowing them to understand what our promise of a Winning Image can mean to our customers," explains Katharina Geutebruck. New integration solution components Focusing on customer needs is also reflected in the sales orientation of the German company. Geutebruck will focus more on international target industries. "Because in order to offer customers added value in the long term, we need to know and understand their daily business and challenges in detail," emphasises Christoph Hoffmann, Managing Director of Geutebruck. As a result, Geutebruck has also demonstrated a clear commitment in the development of new solution components. "Each feature must contribute to customer benefit. This is a clear dictate to our product management," explains Hoffmann. Geutebruck will provide a sneak peek at new developments at Security Essen with G Health and G-Link. "These two new products provide even better integration and availability of Geutebruck systems – issues that really count," say Geutebruck and Hoffmann. "These two new products provide even better integration and availability of Geutebruck systems – issues that really count" The new solutions at a glance: G-Health monitoring and reporting software G-Health is monitoring software that monitors all critical system performance data and automatically reports every critical condition. This software is ideal for central remote diagnosis and maintenance of Geutebruck systems located at geographically different sites. G-Link integration platform G-Link is a central platform for the integration of all third-party systems connected to the network. This platform not only increases the efficiency of a modern security system, it also saves the user the often time-consuming task of handling several separate systems, from different vendors with different operating concepts. The Winning Image with video securityEnhance your perimeter protection with The Winning Image with video security. It registers a movement at the fence and displays the captured image on a monitor. This allows the user to either see the event live or in the recording. The winning image with video security is entirely independent of lighting as its thermal camera provides a winning image despite low light conditions, over long distances, in all weather conditions. The Winning Image with value imagingTrack and find your misdirected pallet with the assistance of The Winning Image with value imaging. It features all the relevant information in a single picture. It scans the pallet using a bar code, which then can be used to find the image and see the gate at which the good were loaded and might be at. Save
Value Imaging solutions work wherever goods are transported from point A to point B Security Essen, Germany is a great venue to present new products, features, and technical highlights. The industry's most important trade fair worldwide is a natural fit in this respect. However, Geutebrück has a different focus: the benefits for the customer. In addition to conventional aspects of security, this also includes economic advantages for users.These two core benefits are so important to Geutebrück that the company has decided to expand its existing video security business area with a second field: Value Imaging. Value Imaging"In terms of conventional video security, companies invest to secure an area or a specific piece of property. Value Imaging is an additional benefit that results from our solutions. If you visualise the interfaces in your processes, you can discover enormous potential. Hidden value becomes visible and, most importantly, it can also be utilised!" explain Katharina Geutebrück and Christoph Hoffmann, Managing Directors of Geutebrück. Application areasValue Imaging works wherever goods are transported from A to B, from the baggage carousel at the airport to order picking in industrial companies and in conventional logistics processes of all kinds. The core of this solution is a combination of scanned data and video images. Cameras record the condition of the goods at all times and in detail, but it is their combination with scanned data that first enables efficient search procedures. This video information is used for confirmation when communicating with customers and helping to clarify irregularities and it is also used for analysis and optimisation of processes."In our experience, shorter loading times, improved returned goods monitoring, and detection of incorrect loading make Value Imaging an investment that pays for itself in a few months," continue the two directors.Visit Geutebrück at Security Essen, booth 2C38 to learn more. Save Save
Video system works closely together with the control center & staff in exhibition rooms The Kunsthalle Emden is one of the most beautiful museums in northern Germany. Henri Nannen and his wife Eske invested not just their love of art, but their fortune as well. In 1986, the stern founder and passionate collector donated his art collection of classical modernism to his hometown. In order to create the right setting, he dedicated his entire personal fortune for the construction of the museum. To ensure that this value is secure, Geutebruck protects this project with its video solutions. His decisions were never arbitrary, but rather were driven by passion, Henri Nannen once explained. This passion for paintings is infectious, making the Kunsthalle into a vital meeting place for people and art. This is often associated with an interactive form of art education, "Active Art": Numerous events and workshops give art lovers of all ages the opportunity to approach art in a practical manner. Children are especially welcome. "Children who come into contact with art at an early age are given a gift for their entire lifetime," says Eske Nannen, managing director of the Kunsthalle Emden. Tamper-proof stored images provide important evidence Katharina Geutebruck, Managing Director of Geutebruck GmbH, agrees wholeheartedly. This is another reason why Geutebruck technology protects the exhibition spaces, the foyer, the atrium and the shop. The video system works closely together with the control center and staff in the exhibition rooms. It is also combined with so-called "picture alarms", sensors that monitor the exhibition pieces. When an alarm is triggered, the camera image of the concerned art object is automatically activated, making it possible for the employees to react quickly. In general, it is sufficient to request visitors to respect the safe distance. In case of damage, the tamper-proof stored images provide important evidence. Another advantage: They are recognised in court. Eske Nannen: "The video installations from Geutebruck GmbH enjoy an excellent reputation worldwide. Because security is a key issue for the Kunsthalle Emden, we rely on Geutebruck technology to protect our precious collection. We are very grateful that Geutebruck has advised us so competently and supported us so generously."
The new Geutebruck website includes features such as clear navigation, adaptive display and a fast, simple search function Geutebruck unveils its new website. Its outstanding features include clear navigation, adaptive display and a fast, simple search function. On the home page the user can get an overview of the company, the range of services and latest news. From there the user can quickly check out practical industry-related examples. The main menu leads quickly to the most important topics: Industries & solutions; Advice & support; News & dates Specific target groups have a separate menu for direct access to topics such as press releases or job offers. Last but not least: The new search function, a kind of mini-Google, with auto-completion for search terms. With no more than three clicks, users can get anywhere on the site, even to the deepest, most detailed level of information. Those who know Geutebruck a little better can find additional specific information in the Webclubs, which require a login. For general questions, the Geutepedia provides help with useful know-how on video security technology and related technologies. Geutebruck's new website is fully "responsive". It automatically detects whether the user is using a desktop, tablet or mobile phone and adapts the view according to user's needs. The user has a perfect overview of the relevant information, anytime, anywhere. To ensure that the information is engaging, many images are used with only sparse text: Pictures of exciting references, important scenes from specific applications, 3D graphics and video clips illustrate content. Katharina Geutebrück, Managing Director of Geutebruck GmbH on the new website: "We want you to visit us – "in real life" or online. We hope that you can have fun with what you see. And of course the most important aspect, that you can find the information you are looking for quickly and easily. And understand it, of course."
The company's managers always welcome constructive suggestions for change from within the company For more than 20 years, the Top 100 award has signified innovative ability, thirst for knowledge and team spirit. Germany's most successful ideas factories were presented with this coveted accolade on 27 June. During the German Mittelstands-Summit in Essen recently the “Top 100” mentor Ranga Yogeshwar recognised Geutebruck as one of the Top Innovators. Katharina Geutebruck and Christoph Hoffmann were there to receive the award. The company's managers always welcome constructive suggestions for change from within the company, which employs around 220 people worldwide. If required, employees can implement practical ideas on their own initiative. Geutebruck's innovations include supply chain security for safeguarding and documenting logistical processes. Its purpose is to create a full record of every shipment at every interface, including vehicles and people on site. The company's innovation process is kept on the boil at all times, with employees of this Top 100 award winner meeting at strategy conferences twice a year and attending steering group meetings every week. "Our success is not only based on technology, people and the way they work together every day are also key," said Katharina Geutebruck. General manager Christoph Hoffmann believes the company's success in the Top 100 competition is a very special achievement: "We see winning the Top 100 accolade as a reward for our joint efforts in the company, but being innovative means not resting on your laurels. We may be celebrating today, but tomorrow we’ll be back at work experimenting with new ideas."
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