John Croce

John Croce
John Croce
CEO, Phybridge

Mr. Croce's specialty is in start-up businesses and having successfully managed three companies from the ground up, his passion is evident. As CEO of Phybridge, Mr. Croce brings balance with his seasoned experience in management and finance. Prior to joining the company, Mr. Croce was the founding President and CEO of Counsel Wealth Management. Under Mr. Croce's leadership, the company grew to over $2 billion in assets, making Counsel one of the fastest growing fund companies of its time in Canada. Mr. Croce has also served as a partner of Anthem Properties based in Vancouver, Canada. During his time with the company, Anthem Properties grew to over $500 million in real estate assets and over $200 million in investor equity. In 1998, Anthem Properties became public and was listed on the Toronto Stock Exchange, Mr. Croce playing a pivotal role in the company's monumental achievement. Prior to establishing Anthem Properties, Mr. Croce's earlier success was as business development representative for AGF Management, a leading Canadian mutual fund company.