Ajax Systems, the developer behind the most award-winning wireless alarm in Europe, has hired a UK Sales Leader to strengthen the presence in the UK market and expand the local team. Steve Norman is a security industry veteran. For the last 20 years, he was working for major international manufacturers from the US and China, and a distribution and integration company in the UK - this experience lets Steve understand the industry from all sectors. Industrial intruder detection Lately, he headed up the business development team in Hikvision and then spent nearly 4 years managing the team in Dahua UK. Steve joins Ajax as the head of the UK sales team and will work towards its active development and growth. He will strengthen the Ajax team from October 1st. “Ajax has taken an industry that is firmly stuck in a particular way and has approached it with an Apple-esque viewpoint, and I believe that they will change the industry. The opportunity to be at the start of this in the UK and build a tight team to deliver this was too good to miss. I’d like to build a team that, working together, will exceed all expectations and deliver tomorrows intruder detection to an industry that can deliver so much more”, said Steve Norman, UK Sales Leader at Ajax Systems. Full-fledged team For Ajax, the UK is one of the key markets, and therefore we are taking roots deeper and deeper into it" “For Ajax, the UK is one of the key markets, and therefore we are taking roots deeper and deeper into it. We have several products specifically for this market: the recent StreetSiren DoubleDeck, the current implementation of PD 6662 compliance, and the upcoming launch of DoubleButton." "Certainly, we’re actively striving to increase our presence there, and Steve is our next big step towards enforcing our team in the UK. Soon, the team will grow even more - Ajax will have a large full-fledged team on the UK ground”, said Aleksandr Konotopskyi, CEO of Ajax Systems. Alarm confirmation function Ajax Systems officially entered the UK market at the end of 2018. However, the system gained the recognition of the British professional security community even earlier. In 2017 Ajax was recognised as the “Intruder Alarm of the Year” at the IFSEC International, a renowned integrated security event in London. The company is working on launching new products for the British market. This autumn, Ajax will introduce the OS Malevich 2.10 update that will bring an alarm confirmation function including two detectors. Thus, the Ajax security system will meet all the requirements of the British PD6662 standard. As a result, not only security companies but also police patrols will be able to respond to Ajax alarms.
Even the most reliable security equipment is never fully protected from false alarms. Most of the time, they occur due to simple oversights, hyperactive pets, or incorrect installation. But when the security companies react to false alarms, they risk getting late in case of a real emergency. Some send security patrols to check the unverified alarms right away. The others count the detector triggerings before responding and lose precious minutes in the result. In any case, false alarms bring stress for the consumers and the risk of suffering losses. Prime security companies found the solution in photo and video alarm verification. Both options came with serious compromises. On the one hand, motion detectors equipped with cameras provided a technical possibility to see what triggered the alarm. But the systems that support such devices required frequent maintenance (due to low battery life), delivered low-quality pictures, and were significantly overpriced. Wireless security system On the other hand, video surveillance allowed for a 24/7 monitoring but came with the new difficulties: complicated installation and configuration, total dependence on the building’s infrastructure, high risks of malfunctioning and exploits, as well as the privacy issues. Both solutions didn’t have a chance to become the new security standard. The market required the new cost-efficient solution that would unite the reliability and informing efficiency of the best security systems with the visual capabilities of the cameras. Ajax Systems was one of the first ones to develop the security system with visual alarm verification. Just like they were not the ones to invent wireless security system when launching Jeweller. Parallel transmission of alarms With Wings, the user can view the first snapshot of the situation in under 9 seconds But that fact gave them company an opportunity to rethink the experience of using the equipment from the consumer’s and the service provider’s points of view. They tested and analysed the weak spots and best practices in the industry and eventually created a breakthrough product in terms of informing speed, communication distance, and battery life. To ensure fast and reliable transmission of the photo confirmations, the company developed a new Wings radio protocol based on Jeweller. The technologies that MotionCam and Hub 2 use to communicate, nullify the interference between channels during the parallel transmission of alarms and pictures. With Wings, the user can view the first snapshot of the situation in under 9 seconds while the alarm signals sent via Jeweller are still delivered in a split second. Camera-equipped detector Photo transmission does not shorten the MotionCam communication range. Just like the rest of the Ajax detectors, the new gadget operates at a distance of 1700 metres from the hub. This number is one of the top performance results for a camera-equipped detector. The Ajax security system still covers an area of up to 12 km², which is enough to protect the multi-story buildings but now with visual alarm verification. MotionCam features an extraordinary - for a camera-equipped detector - autonomy with up to 4 years of battery life. This is not an optimistic forecast with ideal use conditions. Instead, it is an estimate for the typical operating conditions, which includes the regular activations and changes in weather conditions. And they have considered the privacy issue. The MotionCam detectors activate their cameras only if triggered by motion when the system is armed. Indoor motion detector Without a doubt, the Wings technology sets the new standards in the security industry" The users and the security company have no way to access the camera and request to take pictures. All photos are encrypted during transmission, and as they are stored at the Ajax Cloud (just like all the events in the security system’s log). No one analyses and processes the photographs from the detectors. MotionCam and Hub 2 raise the informing quality of the Ajax security system to the next level while preserving its fundamental characteristics. MotionCam can easily replace any indoor motion detector, which makes upgrading the security system as painless as possible. It will forever change the user’s attitude to alarms, yet they still won’t be bothered with the system maintenance for years to come. Phenomenal energy efficiency “I am proud that we can make such inventions. Without a doubt, the Wings technology sets the new standards in the security industry. Fast photo transmission at a distance of 1700 metres with phenomenal energy efficiency - it’s magic that was previously unavailable on the market. We’ve managed to boost the informing quality of the system to the next level and preserve the familiar user experience at the same time,” says Aleksandr Konotopskyi, CEO Ajax Systems.
With the update of translator software, SBN monitoring stations are now able to process photo confirmations of Ajax security systems. Photos from MotionCam detectors will allow SBN operators all across Europe to evaluate the situation remotely and filter false alarms. Application of Ajax photo verification technologies eliminates dispatching of security guards and police officers at false alarms. As a result, monitoring centres operate more efficiently and gain trust from local police enforcements. Seamless user experience To make photo verification accessible to as many partner security companies as possible became an essential task for us following the MotionCam release, since seamless user experience is encoded in Ajax Systems DNA. That’s why in just 1.5 months, we’ve implemented the integration of Ajax Cloud into SBN, one of the most popular CMS software in Spain and Portugal”, said, Aleksandr Konotopskyi, CEO Ajax Systems. MotionCam detectors take up to 5 photos upon motion detection. In under 9 seconds, users and SBN operators receive the first picture and can start analysing the situation. Innovative Wings radio protocol allows to install detectors on a distance of up to 1700 metres from the hub and operate up to 4 years on the pre-installed batteries. Moreover, MotionCam never takes a picture by request. The camera activates only when the detector is triggered. Within the next couple of days, Translator update will become available to all Ajax Systems partners. Besides SBN, support of MotionCam photo confirmations is also realised in Ajax PRO Desktop (software for administering and monitoring security systems), ABsistem and in Manitou CMS.
Ajax Systems, globally renowned manufacturer of innovative security solutions, announces a partnership with Oprema, renowned and rapidly growing independent security distributor in the UK. Oprema’s customers now have access to a full range of Ajax wireless products for complete protection of residential and commercial properties from intrusion, fire, and leaks. Remote access management Ajax users can remotely manage their systems, control appliances, and check the CCTV streams via mobile apps Ajax users can remotely manage their systems, control electrical appliances, and check the CCTV streams via mobile apps. Whenever the detectors spot a potential threat, the hub notifies the users via push-notifications, calls, and SMS. If an alarm response company oversees their property, it will also receive an alert. Ajax products are notable for their user-friendly design that gently fits any interior and a straightforward installation process. Jeweller radio-protocol connects all of the devices in the system on a distance of up to 2000 m from the hub central panel and allows them to serve up to 5-7 years on the pre-installed batteries. ReX intelligent signal range extender The system’s radio coverage area extends to up 16 sq. m using the ReX intelligent signal range extender. If an intruder attempts to interfere with the signal or jam it, the hub immediately raises an alarm. Ajax devices have earned the highest reliability grade available to the wireless security systems after testing in five independent accredited laboratories. The system runs on a proprietary software OS Malevich. It is immune to viruses, resistant to cyber-attacks, and regularly updates over the air to expand functionality. Oprema - Ajax Systems partnership Together with Oprema, we’re excited to bring Ajax, the next generation of wireless systems, to the UK security market" Aleksandr Konotopskyi, CEO/Founder at Ajax Systems, stated, “Oprema’s team is demonstrating an impressively profound dedication towards customer service, marketing, and operations management. Their far-sighted vision for innovative technologies and business qualities resonate with the core values at Ajax Systems. Together with Oprema, we’re excited to bring Ajax, the next generation of wireless systems, to the UK security market and stimuli its future development.” Ross Hawkins, Operations Director at Oprema said “We are always searching for the latest technology advancement in the industry for our customers. We are excited about this new partnership with Ajax. The new technology will provide our customers with new opportunities and advancements within the industry. We look forward to the future and working with Ajax as a key strategic partner.”
Horizon Capital, a U.S. private-equity firm investing in high growth export-oriented and domestic companies in Ukraine and the near region, and Ajax Systems, a producer of smart security systems in Ukraine, have announced that Horizon Capital’s latest $200 million fund, Emerging Europe Growth Fund III, LP (EEGF III) has acquired a minority stake in the Company for $10 million. EEGF III’s investment was made through the purchase of a portion of the shares held by SMRK, an early-stage financial investor in Ajax Systems, and a portion of the shares held by Company management. Founded in 2011, Ajax Systems is one of Europe’s professional security systems manufacturers. Today, the Company’s products are sold in over 75 countries world-wide. Ajax Systems enjoys an impressive track record of revenue growth and profitability and is well-positioned for continued expansion given the smart home security market is projected to grow by 25% per year to $24 billion by 2022. Innovative product offering Horizon Capital looks forward to supporting Ajax Systems in its pursuit of excellence" “We are honoured to partner with Aleksander Konotopskyi, Ajax Systems’ talented founder and their impressive management team, and look forward to contributing to the Company’s continued success in the years ahead. We were attracted to this Company by Aleksander’s vision, the stellar results achieved, their innovative product offering and success in serving customers both in Ukraine and in international markets”, said Lenna Koszarny, Horizon Capital’s Founding Partner and CEO. “This deal fits very well into our investment thesis of backing Ukraine’s new generation of visionary entrepreneurs. These are young men and women who dare to be bold, who take an idea and put their energy, skills and passion behind it, who leverage the talents of professionals within Ukraine and seek to develop product that compete on a global stage. Horizon Capital looks forward to supporting Ajax Systems in its pursuit of excellence and quest to become a true global champion.” Ambitious growth plans “We are thrilled to welcome Horizon Capital as our partner in Ajax Systems. Our Company has been successful in launching our products in international markets and we are confident that through our collaboration with a reputable and experienced fund as Horizon Capital, we will reach even greater heights in the future. The partnership with Horizon Capital is truly an important milestone in achieving our aspirational targets and ambitious growth plans,” – commented Aleksander Konotopskyi, Founder & CEO of Ajax Systems. “Our results achieved to date would not have been possible without the tremendous commitment to quality, high performance levels, hard work and sense of mission of our strong team, as well as the early backing of SMRK. Ajax Systems has been growing at a tremendous rate with over 70% of revenue coming from export sales to over 75 countries, predominantly the European Union.” Private equity investors This deal sends a message about investment opportunities in Ukraine for venture capital investors" “We are blessed that the foundation of our team are world-class Ukrainian engineers and developers who take enormous pride in their work and the products that we develop. We are committed to continue our international expansion for the benefit of our employees, customers and shareholders. We look forward to expanding Ajax Systems’ position as a global leader in the security market.” “This deal sends a strong and clear message about investment opportunities in Ukraine, both for venture capital and private equity investors. We expect the Ajax Systems example to encourage more Ukrainian entrepreneurs to found start-ups, in order to achieve even greater success”, said Andriy Dovzhenko, the Managing Partner of SMRK. Wireless security system Ajax is the most awarded wireless security system in Europe, recognised for its revolutionary design and high-quality standards with the titles of “Intruder Alarm of the Year” (Security & Fire Excellence Awards), “Best Innovative Product” (MIPS Securika), silver medal for “Security & Firefighting Risks” (Expoprotection), and finalist at Intersec. The Company’s entire production and R&D team are based in Ukraine.