Royal Boon Edam International B.V is proud to announce the recent appointment of Valerie Anderson as Managing Director and President of Boon Edam Inc., in the Americas.

A capable and dedicated member

It is with confidence and enthusiasm that this appointment was agreed upon as Valerie has proven to be a capable and dedicated member of the team," says Lourens Beijer, Chief Commercial Officer at Royal Boon Edam International BV. 

We believe this is a great “next step” for Valerie’s experience and passion for exceeding our customer’s expectations, and a great opportunity for Boon Edam as a whole.”

An enthusiastic, sales-driven leader

Valerie is with Boon Edam Inc. for a total of 14 years, serving on the Executive Management Team for the past 9 years

Valerie has been with Boon Edam Inc. for a total of 14 years, serving on the Executive Management Team for the past 9 years. She started her career at Boon Edam in Inside Sales and served as Inside Sales Manager in 2009. 

In 2012, she was promoted to Vice President of Product and Customer Support where her role then transitioned into Vice President of Customer Experience leading the entire customer support organization of Boon Edam Inc.

Create and implement initiatives

In 2016, she served as Vice President and National Sales Manager for the north and east regions of the United States as well as Latin America. A native of North Carolina, Valerie has a degree in Business Management and lives in a suburb of Raleigh, North Carolina.

As a sales leader and manager with over a decade of experience in the building entrances and security industry, I’ve had the opportunity to work with a dynamic group of customers and lead multiple teams to create and implement initiatives to deliver a great experience for the customer," says Valerie. 

Customer performance

At Boon Edam, the sale of the product is never the end of the process, it’s just the beginning. I work diligently every day to ensure our organisation is performing with the customer as a purpose of their work.”

Boon Edam would like to take this opportunity to formally welcome Valerie into her new position and are confident that, as a long-standing and loyal member of the ‘Boon Edam Family’, she will take the Americas to new heights.

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