Smeup, a distinguished partner in digital transformation initiatives, has broadened its use of Cubbit's geo-distributed cloud storage solution, increasing its capacity from 1.6 petabytes to 3.2 petabytes.
This move comes as part of a strategic Business Alliance Partnership designed to enhance data management and resilience for Smeup, while also promoting the adoption of cloud storage services with a secure, Italian-made offering that is competitively priced.
Digital transformation for SMEs
Furthermore, public cloud services raised concerns over data sovereignty and unexpected expenses
Smeup plays a pivotal role in supporting the digital advancement of small to large enterprises across various sectors such as manufacturing, wholesale distribution, and services. With a strategic goal to surpass €100 million in revenue, Smeup is actively seeking to broaden its presence in the cloud storage market.
Previous on-premises storage systems, although offering significant control, were deemed costly and complex, causing geographic data fragmentation. Furthermore, public cloud services introduced concerns over data sovereignty and unexpected expenses.
Integration of Cubbit’s technology
Under its revised corporate strategy, Smeup is not only expanding its adoption of Cubbit's cloud technology but also launching its own geo-distributed S3 storage service for businesses.
To achieve this, Cubbit DS3 Composer, a software-defined object storage solution, has been incorporated into Smeup's data centres located in the Italian regions of Emilia-Romagna and Lombardy.
Advantages of cloud object storage solutions
Cubbit DS3 Composer allows Smeup to provide multiple service tiers from a unified platform
Cubbit DS3 Composer allows Smeup to provide multiple service tiers from a unified platform, streamlining operations. This strengthens Smeup's comprehensive Italian market service that combines data sovereignty, flexibility, cost control, and S3 compatibility.
The technology ensures data is encrypted, divided, and spread across various nodes, guaranteeing continuous file accessibility without exposing full datasets.
Strategic use cases
Smeup's cloud object storage solutions cater to a variety of applications, including immutable backup repositories, cloud NAS for file sharing, application automation, document archiving, and hierarchical storage management (HSM).
As part of the alliance, Cubbit provides Smeup with technical and commercial backing — encompassing training, sales support, and joint go-to-market strategies — helping customers access high-quality service levels.
Emphasis on data sovereignty
Smeup's cloud object storage solutions cater to a variety of applications, including immutable backup repositories
Gianluca Pellegrini, General Manager at Smeup ICS, stated: “The integration of Cubbit cloud storage has fortified the Smeup offering. This all-Italian solution is crucial in elevating our service capabilities, ensuring data sovereignty and strict GDPR compliance, and providing unparalleled security and resilience for our clients, all while maintaining critical assets on a geo-distributed infrastructure.”
He further emphasized, “We are investing in Italy’s digital future by offering a scalable, secure, and reliable cloud platform. Thanks to Cubbit, we've achieved our goal of a flexible, distributed service architecture, enabling us to offer prices 15% lower than previous solutions.”
Data management enhancement
Alessandro Cillario, Co-CEO and Co-Founder of Cubbit, remarked: “We are proud of Smeup’s doubling its use of Cubbit’s technology, enhancing its data management strategy, and extending benefits to its customers."
"With DS3 Composer, European service providers can remain competitive globally without compromising on price. Smeup exemplifies this by integrating Cubbit’s technology to craft its own unique cloud storage service.”
Smeup, a key partner for companies engaged in digital transformation, now announced the expansion of its adoption of Cubbit, the first geo-distributed cloud storage enabler, as part of a Business Alliance Partnership that increases capacity to 3.2 petabytes, up from the initial 1.6 petabytes.
The agreement has a dual objective: to enhance data management and resilience for smeup, and to accelerate the adoption of cloud storage services across the region through the launch of a fully Italian, secure, and cost-competitive offering. In 2023, smeup successfully adopted Cubbit DS3 Cloud, a fully-managed cloud object storage solution, achieving a 30% reduction in Total Cost of Ownership (TCO) compared to equivalent configurations previously run with US-based providers.
Digital transformation of SMEs
Smeup supports the digital transformation of SMEs and large organisations in the manufacturing, wholesale distribution, and services sectors. As part of an industrial plan aimed at exceeding €100 million in turnover, the company is seeking to expand and consolidate its presence in the cloud market.
The traditional on-premises storage solutions previously used, while providing control, proved costly, inflexible, and complex to manage, creating geographically fragmented data silos. At the same time, public cloud services raised concerns related to data sovereignty, geopolitical risk, and unpredictable costs.
Internal adoption of Cubbit’s technology
In line with its new corporate strategy, smeup has chosen to both expand its internal adoption of Cubbit’s technology and to become a provider of it, launching its own geo-distributed S3 storage offering for enterprises.
To do so, the company has integrated Cubbit DS3 Composer — software-defined object storage — into its three data centres located in the Italian regions of Emilia-Romagna and Lombardy.
Cloud object storage solutions
With Cubbit DS3 Composer, smeup can deliver multiple service tiers from a single intuitive platform, simplifying operations. This strengthens a fully Italian market offering that combines maximum resilience — as data is encrypted, fragmented, and distributed across multiple nodes, ensuring files remain accessible at all times yet never exposed in full — with data sovereignty, flexibility, cost control, and S3 compatibility.
This enables smeup to benefit from cloud object storage solutions aligned with the highest security standards, such as NIS2, while expanding into new markets with tailored solutions for specific sectors.
Key use cases
Key use cases range from immutable backup repositories to cloud NAS for file sharing, application automation, and file and document archiving, through to hierarchical storage management (HSM).
As part of the partnership, Cubbit supports smeup via close technical and commercial collaboration — including training, sales support, and joint go-to-market initiatives — enabling customers to benefit from solutions with high SLA standards, expertise, and service quality.
Data sovereignty and strict GDPR compliance
Gianluca Pellegrini, General Manager at smeup ICS, commented: “The smeup offering has been strengthened by integrating Cubbit cloud storage into our portfolio. This entirely Made in Italy solution plays a fundamental role in enhancing our services. Cubbit’s technology is synonymous with data sovereignty and strict GDPR compliance, ensuring an unparalleled level of security and resilience for our customers, with critical assets hosted on geo-distributed infrastructure."
"We are not simply acquiring technology; we are actively investing in the country’s digital future by providing a scalable, secure, and reliable cloud platform. Thanks to Cubbit, we have achieved our goal of having a flexible, distributed architecture and service, enabling us to offer our customers prices 15% lower than with our previous solutions.”
Data management strategy
Alessandro Cillario, co-CEO and co-founder of Cubbit, said: “We are proud to see smeup double its adoption of Cubbit’s technology, consolidating its data management strategy and extending the benefits already measured internally to its end customers."
"With DS3 Composer, European service providers can regain competitiveness in the global storage market without being forced into a price race to the bottom. This is exactly what smeup is doing by integrating Cubbit’s technology into its data centres to create its own geo-distributed, sovereign, and competitive cloud storage service.”
