Remarkable changes are happening in the video camera market for surveillance applications, including the emergence of lower-priced products that offer features that previously were only available at a much higher price point. Deflating prices of cameras are sometimes referred to as a “race to the bottom” – foreshadowing a market of low-cost cameras that all provide similar features. We asked this week’s Expert Panel Roundtable to comment on camera pricing trends and how customers can continue to find real value in the changing environment. Specifically, we posited: Lower-cost cameras have more features than ever. Why should a customer continue to buy “premium” cameras?
It’s a confusing time in the video camera market, and a daunting time for customers seeking to find real value amidst the turmoil. Lower prices are certainly tempting, but are they a good value? Might choosing a low-cost option actually cost more in the long run? However, prices are going down across the board, and more features are being offered for less money every day. So, there is more value than ever for the money, even if difficult buying decisions make finding it a challenge.