Booth number: 20043
ISONAS, now part of the Allegion family of brands, is an IoT solution for physical access control with a purely IP-based reader-controller driven from a fully featured access control software hosted in the cloud. ISONAS has been revolutionising access control with this simple solution and is a leading manufacturer of Pure IP Access Control hardware. The open architecture hardware can be paired with their cloud-hosted software or with any full-featured access control solution; providing a complete access control platform. An ISONAS system provides an ideal product solution for securing facilities while reducing costs and providing all of the advantages that Pure IP technology brings to the door. We use ISC West to establish thought leadership opportunities in the market and drive the appropriate groups to our booth
Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience?
The first full year we exhibited at ISC West was in 2015. We had a smaller booth in relation to the show, but one of the most memorable moments was the energy of the tradeshow floor and in our booth – almost like being on the floor of the stock exchange. The constant flow of people through our booth was a fulfilling experience - the number of folks that patiently waited to hear the ISONAS story and learn why our products could provide differentiation for them in the market was validation of our hard work.
Q: What strategies do you use to get the most out of exhibiting at ISC West?
We have a strategic formula for pre-show, during show and post show communications and messaging. ISC West has traditionally been one of the largest marketing spends annually and our objective was to drive significant traffic and see as many people as possible. To do this we task our teams with setting meetings with customers ahead of time. In addition, we use ISC West to establish thought leadership opportunities in the market and drive the appropriate groups to our booth to help proliferate our message.
Q: How do you quantify your success at ISC West? What ROI do you receive from the show?
We quantify success by the number of leads, along with the quality of those leads and how many turn into viable opportunities. We also measure success based on the amount of thought leadership coverage we obtain, and relationships we build. The face-to-face conversations with partners and customers is also invaluable and tough to gauge from the ROI perspective, but it is an important part to building real relationships and trust with customers.
Q: What company activities (outside the show floor) does your company organise each year?
ISC West is where the who’s who of the security industry debut new products and partnerships
Traditionally we have held our annual sales meeting prior to ISC West to bring our teams together for some face time as well as educate them on new products, messaging and talking points for the trade show.
Q: What sets ISC West apart from other trade shows on the calendar?
ISC West is where the who’s who of the security industry debut new products and partnerships. The educational workshops, industry events and ability to connect with the majority of your network for three days in one place is incredibly valuable. Customers from all verticals and sizes see value in the ISC West show, and this drives high attendance rates and a greater opportunity to interact with new and existing customers.
