Farpointe Data, the access control industry's OEM for RFID credentials and readers, has announced that long-time employee Francisco Alcala has been promoted to Sales Manager North America.
"In his new role, Alcala will be tasked with growing Farpointe Data's North American sales to achieve the company's aggressive annual sales plan," explains Scott Lindley, general manager of Farpointe Data.
"Fundamental to Alcala's success will be the roles, duties, and responsibilities which are focused on winning new customers, growing existing partners, and supporting the launch of new products and services."
Feedback
Alcala has created a record of success with Farpointe Data. He has demonstrated the ability to win new customers. In one recent situation, he brought on a new buyer and, over the past year, grew it to become one of Farpointe's largest.
He has also proven he can nurture existing partners and successfully launch new products such as Farpointe's mobile access control reader platform CONEKT®.
Building upon support
The goal is to build upon the excellent support our partners are accustomed to and to position our sales team to expand reach"
"I would like to restructure Farpointe’s sales team for greater coverage in the North American market," states Alcala. "My goal is to build upon the excellent support our partners are accustomed to and to position our sales team to expand Farpointe’s reach."
Alcala will be supported in his new role by Tom Piston, regional sales manager east, and Stephen "Shep" Sheppard, sales manager key accounts.
Experience and education
Alcala originally joined Farpointe in 2008 as a production intern. Since then, he’s served in positions including marketing, customer service, and regional sales. In 2020, Alcala earned a Masters of Business Administration from California State University, Sacramento. He also holds a BS in Business Management from San Jose State University.
