The Electronic Security Expo (ESX) has announced its keynote speaker. A disruptive marketer, best-selling author and president of UnMarketing, Scott Stratten will force you to rethink everything you know about resonating with customers. This marketing expert will address passionate electronic security professionals with a talk about today’s evolving business climate on the ESX Main Stage in Nashville’s Music City Center.

"Today’s business climate is changing at an unprecedented rate,” says Stratten. “Every week, it seems there is a new strategy, social media site or technology that is a 'must use' or a 'game changer'. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market."At ESX, Scott Stratten will draw on information learned while writing his five best-selling business and marketing books

Competitive security and IoT offerings

As retail stores fill their shelves with competitive security and IoT offerings, Stratten’s message is a timely one. His presentation, titled ‘The Age of Disruption: Everything Has Changed and Nothing is Different,’ is no stranger to the limelight. His unconventional approach has attracted clients including Walmart, Microsoft, IBM, Toyota, Pepsico, and Edelman.

At ESX, he will draw on information learned while writing his five best-selling business and marketing books to teach ESXers about the Millennial myth, social media, and how customers make buying decisions in a digital world. 

Security education opportunities

Stratten’s presentation is one of three Main Stage events at ESX intended to educate, energise and inspire audiences to elevate their personal and professional lives. Off the Main Stage, there are four educational tracks for professionals to explore, each filled with peer-led seminars on carefully vetted industry and business topics.

This balance of Main Stage inspiration, coupled with up-close and personal seminars, provides a variety of opportunities for professionals who want to learn more at ESX. The event also features networking opportunities for attendees to engage with their colleagues and peers, and an expo designed for quality and in-depth conversations.The ESX Opening Keynote Luncheon is sponsored by Security Dealer Network

Electronic security and life safety

Because ESX is open exclusively to electronic security, life safety professionals, including companies that service the connected IoT space for homes and businesses, exhibitors can better target their conversations, and guests have more focused and meaningful networking opportunities.

The ESX Opening Keynote Luncheon is sponsored by Security Dealer Network and endorsed by Security System News.

Registration for the event is open and early-bird pricing is in effect for a limited time. Premium Passes, the event’s all-inclusive registration type, are currently priced at $199 for a limited time — to allow companies large and small to invest in the development of their leadership teams. Visit ESXweb.com to register or to learn more.

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Managing security during unprecedented times of home working
Managing security during unprecedented times of home working

Companies are following government guidance and getting as many people as possible working from home. Some companies will have resisted home working in the past, but I’m certain that the sceptics will find that people can be productive with the right tools no matter where they are. A temporary solution will become permanent. But getting it right means managing risk. Access is king In a typical office with an on-premise data centre, the IT department has complete control over network access, internal networks, data, and applications. The remote worker, on the other hand, is mobile. He or she can work from anywhere using a VPN. Until just recently this will have been from somewhere like a local coffee shop, possibly using a wireless network to access the company network and essential applications. CV-19 means that huge numbers of people are getting access to the same desktop and files, and collaborative communication toolsBut as we know, CV-19 means that huge numbers of people are getting access to the same desktop and files, applications and collaborative communication tools that they do on a regular basis from the office or on the train. Indeed, the new generation of video conferencing technologies come very close to providing an “almost there” feeling. Hackers lie in wait Hackers are waiting for a wrong move amongst the panic, and they will look for ways to compromise critical servers. Less than a month ago, we emerged from a period of chaos. For months hackers had been exploiting a vulnerability in VPN products from Pulse Secure, Fortinet, Palo Alto Networks, and Citrix. Patches were provided by vendors, and either companies applied the patch or withdrew remote access. As a result, the problem of attacks died back.  But as companies race to get people working from home, they must ensure special care is taken to ensure the patches are done before switching VPNs on. That’s because remote desktop protocol (RDP) has been for the most part of 2019, and continues to be, the most important attack vector for ransomware. Managing a ransomware attack on top of everything else would certainly give you sleepless nights. As companies race to get people working from home, they must ensure special care is taken to ensure the patches are done before switching VPNs on Hackers are waiting for a wrong move amongst the panic, and they will look for ways to compromise critical serversExposing new services makes them also susceptible to denial of service attacks. Such attacks create large volumes of fake traffic to saturate the available capacity of the internet connection. They can also be used to attack the intricacies of the VPN protocol. A flow as little as 1Mbps can perturbate the VPN service and knock it offline. CIOs, therefore, need to acknowledge that introducing or extending home working broadens the attack surface. So now more than ever it’s vital to adapt risk models. You can’t roll out new services with an emphasis on access and usability and not consider security. You simply won’t survive otherwise. Social engineering Aside from securing VPNs, what else should CIO and CTOs be doing to ensure security? The first thing to do is to look at employee behaviour, starting with passwords. It’s highly recommended that strong password hygiene or some form of multi-factor authentication (MFA) is imposed. Best practice would be to get all employees to reset their passwords as they connect remotely and force them to choose a new password that complies with strong password complexity guidelines.  As we know, people have a habit of reusing their passwords for one or more online services – services that might have fallen victim to a breach. Hackers will happily It’s highly recommended that strong password hygiene or some form of multi-factor authentication (MFA) is imposedleverage these breaches because it is such easy and rich pickings. Secondly, the inherent fear of the virus makes for perfect conditions for hackers. Sadly, a lot of phishing campaigns are already luring people in with the promise of important or breaking information on COVID-19. In the UK alone, coronavirus scams cost victims over £800,000 in February 2020. A staggering number that can only go up. That’s why CIOs need to remind everyone in the company of the risks of clickbait and comment spamming - the most popular and obvious bot techniques for infiltrating a network. Notorious hacking attempts And as any security specialist will tell you, some people have no ethics and will exploit the horrendous repercussions of CV-19. In January we saw just how unscrupulous hackers are when they started leveraging public fear of the virus to spread the notorious Emotet malware. Emotet, first detected in 2014, is a banking trojan that primarily spreads through ‘malspam’ and attempts to sneak into computers to steal sensitive and private information. In addition, in early February the Maze ransomware crippled more than 230 workstations of the New Jersey Medical Diagnostics Lab and when they refused to pay, the vicious attackers leaked 9.5GB or research data in an attempt to force negotiations. And in March, an elite hacking group tried to breach the World Health Organization (WHO). It was just one of the many attempts on WHO and healthcare organisations in general since the pandemic broke. We’ll see lots more opportunist attacks like this in the coming months.   More speed less haste In March, an elite hacking group tried to breach the World Health Organization (WHO). It was just one of the many attempts on WHOFinally, we also have bots to contend with. We’ve yet to see reports of fake news content generated by machines, but we know there’s a high probability it will happen. Spambots are already creating pharmaceutical spam campaigns thriving on the buying behaviour of people in times of fear from infection. Using comment spamming – where comments are tactically placed in the comments following an update or news story - the bots take advantage of the popularity of the Google search term ‘Coronavirus’ to increase the visibility and ranking of sites and products in search results. There is clearly much for CIOs to think about, but it is possible to secure a network by applying some well thought through tactics. I believe it comes down to having a ‘more speed, less haste’ approach to rolling out, scaling up and integrating technologies for home working, but above all, it should be mixed with an employee education programme. As in reality, great technology and a coherent security strategy will never work if it is undermined by the poor practices of employees.

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