Tamworth-based trade association, dhf (Door and Hardware Federation), has announces the launch of its new branding and website, as it celebrates its 120th anniversary this year. Identifying a need to bring its logo, literature, and website up to date, dhf has embraced a sympathetic move forward, without forgetting its roots. Over time, it is anticipated that dhf will be easily identifiable from the layout, colours, categories, and style of its new branding, culminating in a strong professional image, that attracts a new audience without eliminating its core members.
New DHF logo and website
The new dhf logo is strong with a definite boldness; with the new website providing an improved platform to showcase its services, offering a clean, fresh, and current interface with stimulating content befitting of the strong dhf brand.
Enabling users to access information quickly and easily, the new website provides a thorough overview of the six-member areas that it represents and permits the simple downloading of publications. Information relating to standards, and legislation, a new ‘search facility’, and a dedicated member’s area offering a host of services such as a ‘business support area’ where press release and business plan templates can be accessed to support their business growth, will also be an important feature. In addition, regular news updates and social media interaction are part of the new upgrade.
Significant member growth
The organisation has experienced significant member growth over the past five years, with almost 400 members in 2017, compared to just 220 in 2012. In addition, more than 1200 individuals have completed the dhf Safety Diploma Training Course, with the dhf initiative, ‘Gate Safety Week’, a year-long commitment that culminates in a week of activities during October, now in its fourth year. A new training officer and additional administrative staff have also joined the pro-active organisation to support its growth.
Commenting on the new dhf branding and website launch, Marketing Manager, Patricia Sowsbery-Stevens said “I am thrilled with the new branding, which is strong and modern. The website which delivers on all levels, is easy to navigate and reflects our values and vision. The organisation is experiencing tremendous growth and success and a more professional brand and website will enable it to move forward whilst also bringing a wealth of additional benefits for our members. It also seemed fitting to be able to launch the new branding as we celebrate our 120th anniversary, and we look forward to many more successful years ahead.”