Summary is AI-generated, newsdesk-reviewed
  • DeterTech offers free SmartWater bike marking at Brentford for the 'Bike to Brentford' event.
  • Marking bikes with SmartWater deters theft, promoting sustainability and security for fans.
  • Brentford's initiative encourages cycling with secure parking and maintenance services on matchdays.

DeterTech, official site security partner to Brentford Football Club, has announced it will be participating in the next Bike to Brentford designated matchday, taking place at the Gtech Community Stadium on 27th September, 2025. DeterTech will be outside the ground offering free SmartWater bike marking to fans arriving on two wheels.

The “Bike to Brentford” initiative aims to promote sustainability, encouraging fans to arrive to the stadium in modes that reduce their environmental impact including public transport, walking, and cycling. DeterTech is the owner of SmartWater – the award-winning forensic marking technology – and will be stationed by the stadium’s bike park before the game help tackle bike theft.

Latest crime trends and solutions

SmartWater is a ‘traceable liquid’ which provides a legally irrefutable way to identify stolen goods

Fans can get their bikes marked with SmartWater for free and speak to the DeterTech team for expert advice on the latest crime trends and solutions. SmartWater is a ‘traceable liquid’ which provides a legally irrefutable way to identify stolen goods and return them back to their rightful owner.

James Beale, Head of Sustainability and Community, Brentford Football Club, says "We're making it easier and safer for fans to cycle to games through our Bike to Brentford initiative. On select matchdays we're putting up secure bike parks around the stadium and providing bike mechanics to repair fans' bikes at no cost to them."

He adds, "Thanks to DeterTech offering free bike marking, we can give our fans even greater peace of mind. We hope that extra security encourages them to switch to cycling more often throughout the week, not just on matchdays."

Brentford’s continued commitment

Baba Devani, CEO at DeterTech, said: "We are inspired by Brentford’s continued commitment to its community and are thrilled to be supporting the “Bike to Brentford” scheme. Marking property with SmartWater is a proven crime prevention measure that ensures supporters can enjoy the game without having to worry about their bike."

Members of the DeterTech team will also be joining the Brentford Community Sports Trust in completing the Palace to Palace bike ride to raise funds for the King’s Trust taking place on October 5th 2025.

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