The world's premier safety and security exhibition expects stronger than ever turnout as global players converge in growing market.

A record turn-out of safety and security companies from Germany, UK and the USA will be at the forefront of international participation at Intersec 2015, as the three-day event nears sell-out three months ahead of opening its doors for the 17th time.

Organiser Epoc Messe Frankfurt has reported unprecedented international interest in the world’s largest safety, security, and fire protection trade fair; exhibitors have already snapped up 90 per cent of the exhibition space, underlining the positive sentiment in a region which is among the fastest growing security markets in the world.

Taking place from 18-20 January 2015 at the Dubai International Convention and Exhibition Centre, Intersec will spread over 51,000sqm, an increase of 15 per cent over the 2014 edition.

All 13 country pavilions at Intersec 2015, which will include those from Germany, UK, USA, Canada, China, Hong Kong, India, Italy, Korea, Pakistan, Singapore, Taiwan, and the UAE have been sold out.

The largest ever German Pavilion at the three-day event will feature 48 companies while 12 standalone companies will also take part, including ABS Safety, Advancis, Bosch Security Systems, Draegerwerk, NSC, and SimonsVoss Technologies.

Bernhard Sommer, CEO of SimonsVoss Technologies, said: “Security is the major concern worldwide, and the Middle East is one of the fastest growing regions in the world in this respect.”

“Since there is a huge demand from the Middle East for higher levels of security, we will ensure that our customers and partners get the latest technology and the best service and support.”

"The growing need for
integrated security and
building management solutions
in the Middle East is driven
by smart or safe city concepts"

Adding further weight to the significance of the regional market was David Teppe, General Manager of Advancis Middle East, which specialises in Physical Security Information Management (PSIM) – a software platform that integrates several non-connected security systems, controlling them by a comprehensive user interface.

“The growing need for integrated security and building management solutions in the Middle East is driven by smart or safe city concepts,” said Teppe, whose organisation will deliver live presentations of its brand new PSIM WinGuard platform at Intersec 2015.

“Security requirements are steadily rising, particularly for broad video surveillance in large cities, in busy transport areas, and for large events. The MENA region is one of the most thriving PSIM markets in the world and our annual sales increased by 250 per cent in 2013.”

The nearly 100 companies on board the UK Pavilion at Intersec 2015 and 75 individual exhibitors represent the largest ever participation for UK companies at any industry trade fair outside of Britain.

Top UK companies featuring early next year include GJD; Pyronix; Vista; Advanced Electronics; Fire Fighting Enterprises; Eurotech Fire Systems; JSP; Alpha Solway; Scanna MSC; Adams Electronics; Redtronic; IDIS Europe and Smiths Detection.

Meanwhile, major American players will also be out in full force at Intersec 2015; 30 companies at the USA Pavilion along with 21 standalone exhibitors will ensure that the more than 26,000 visitors will be treated to the latest innovations in fire protection, commercial security, and Homeland Security & Policing.

"The record levels of
international growth and
participation at Intersec
confirms that the Middle
East safety and security
market is vibrant"

Among the headline American companies are Honeywell, Flir Systems, Anvil, Martech, Mueller, Spectrex, Task Force Tips, Vigitron, and Oshkosh, which will launch its Global Striker 6x6 Airport Fire Fighting Truck during the dedicated trade show.

Bassam Munem, Senior Regional Manager of International Sales at Oshkosh, said: “In light of major events such as the Dubai Expo 2020, and increased in government expenditure on infrastructure projects, there is renewed demand for fire trucks across various applications. We expect a sizable business growth in 2015 as a result.”

Held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Intersec will feature more than 1,300 exhibitors from 50 countries, 300 of them making their debut.

The three-day event focuses on the five core areas of Commercial Security; Information Security; Fire & Rescue; Safety & Health; and Homeland Security & Policing.

“The record levels of international growth and participation at Intersec confirms that the Middle East safety and security market is vibrant, holding enormous potential for further development,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt.

“As the region continues to evolve and new security challenges develop, interactive platforms like Intersec have an important role in driving discussion on key issues, highlighting new products and developments and fomenting innovative solutions in the industry.”

Intersec 2015 features an enlarged conference line-up covering Fire Safety; Information Security; Commercial Security; Disaster Management; Occupational Safety and Safety Design in Buildings.

It is the largest and most international trade fair of Messe Frankfurt’s global network of security and safety exhibitions, which include: Secutech India, Secutech Taiwan, Secutech Thailand, Intersec Buenos Aires, Secutech Vietnam and Seguriexpo Buenos Aires.

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