100 Channel and Technology partners attend three day event in London including awards ceremony to honour leading contributors
Dan Eames & David Cawkell of SeSys Ltd. with Dr. Magnus Ekerot, Chief Sales Officer of MOBOTIX

MOBOTIX AG, a leading manufacturer of digital high-resolution, network-based video security systems has released details of its annual National Partner Conference which was the venue to announce new Partners Programmes, products and longer term strategy.

Even within a tough economic climate, MOBOTIX recorded a strong second quarter with revenue growth of 17% for the fiscal year compared to the prior year. Boosted by strong growth and innovative new products, the event was opened by a keynote presentation from Chief Sales Officer, Dr. Magnus Ekerot. The CSO outlined a new Global Partner Programme that aims to help MOBOTIX channel partners to differentiate themselves and enable better delivery of solutions. Dr. Ekerot also talked about the strategy needed to deliver complete solutions and the support MOBOTIX will provide to partners to help sustain the strong growth achieved over the last year.

In several technical breakout sessions, MOBOTIX provided details on the new hardware platform and upcoming Mobile Applications as part of new remote viewing and control solutions. Innovation has been a key driver with several new products entering service in 2012. These include the new S14 FlexMount, the world's first flexible double hemispheric camera and the Q24 Video Analytic Camera with integrated Automatic People Counting and HeatMap reporting.

The NPC expo area also hosted stands from several technology partners including Wavestore, RayTEC, Remoteguard, Business Insight 3, Exus Technology, Overland Storage, Lancom and Sedi GmbH. 

MOBOTIX also took the opportunity to award several notable attendees. The ‘Partner of the Year’ award was scooped by Clear Image MMS Ltd, a highly respected partner that has consistently exceeded targets over the last 12 months. The Alarming Company Ltd was awarded ‘Growth Strategy of the Year’, following a string of high value deals.

David Collins from Bournville College accepted the award for ‘Prestige Project’ following his comprehensive presentation detailing the innovative use of MOBOTIX technology within a £66 million purpose built campus in Longbridge that kick-started a wider regeneration of the area. Highly regarded partner SeSys Ltd was awarded the ‘Solution Award’ for its use of MOBOTIX technology within its Torch Cam rapid deployment video system used extensively within the utilities and defence industry. "said Dan Eames, Technical Director for SeSys.

Vaisala Ltd, a global leader in environmental and industrial measurement, was awarded a new “Fellowship Award” for its use of MOBOTIX technology across the globe within a range of innovative observation and measurement products and services for chosen weather-related and industrial market.

Vaisala Ltd,was awarded a new “Fellowship Award” for its use of MOBOTIX technology across the globe
Vaisala Ltd.'s Gerald Sharp with Dr.Magnus Ekerot

Peter Harris, Sales & Marketing Manager for Voicepath added “The NPC event was a great opportunity for Voicepath to network with many MOBOTIX UK Partners, enabling us to forge both existing and new strategic relationships for the future, and in addition, with the exciting new product range that was released at the conference, we are confident that we have the most effective technology to help us develop our Security business for the future.

The annual National Partner Conference is an opportunity for us to meet, educate and share with our partners and I would like thank all the participants that made it one of the best events to date,” explains Dominic Chapman, Business Development Manager for MOBOTIX UK & Ireland, “The inclusion of our technology partners and the technical tracks helped to create a high value event and the new Partner Programme, we feel, will help our channel to successfully address a wider market with our continued assistance.
Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version

In case you missed it

Beyond video analytics, what are the benefits of AI and machine learning?
Beyond video analytics, what are the benefits of AI and machine learning?

Artificial intelligence (AI) and machine learning have made a big splash in the physical security market, transforming video analytics to a new level of accuracy. In fact, the terms have become common buzzwords throughout the industry. However, the potential for AI and machine learning to impact the physical security industry goes far beyond their ability to improve video analytics. We asked this week’s Expert Panel Roundtable: Beyond better video analytics, how can artificial intelligence (AI) and/or machine learning benefit the physical security market? 

Wireless technology is transforming motion detection
Wireless technology is transforming motion detection

Motion detection is a key feature of security systems in residential and commercial environments. Until recently, systems have relied heavily on closed circuit television (CCTV) and passive infrared (PIR) sensors, which both require significant investment and infrastructure to install and monitor. Developments in wireless technology are increasing home security possibilities. Few years ago, these developments led Cognitive Systems to discover that the wireless signals surrounding oneself can be used to detect motion. Known in the wireless industry as WiFi sensing, this technology brings many benefits that other motion detection solutions have not been able to provide. The working of WiFi sensing At Cognitive Systems, the company has used WiFi sensing technology to develop a motion detection solution called WiFi Motion™, which measures and interprets disruptions in RF signals transmitted between WiFi devices. When movement occurs in a space, ripples in the wireless signals are created. WiFi Motion interprets these ripples and determines if an action, such as sending a notification, is needed. Enabling this functionality in a space is incredibly simple. With a software upgrade to only one’s WiFi access point (or mesh router), motion sensing capabilities are layered into one’s WiFi network. Existing connected WiFi devices then become motion detectors without detracting from their original functions or slowing down the network. Using artificial intelligence (AI), WiFi Motion establishes a benchmark of the motionless environment and learns movement patterns over time, which could be used to predict trends. This allows unusual movement patterns to be detected with greater accuracy while decreasing the potential for costly false alerts. WiFi Motion requires no line-of-sight or installation WiFi sensing and other home monitoring solutions All of these capabilities are made possible by WiFi sensing and together create a motion detection system that provides unparalleled accuracy, coverage, privacy and affordability compared to other solutions on the market. PIR integration is far more complex and imposes electronic and physical design restrictions compared to WiFi sensing. In terms of placement, PIR systems are difficult to install, requiring line-of-sight and a device in every room for localisation. WiFi Motion requires no line-of-sight or installation and is also a scalable solution compared to PIR. Much like cameras, PIRs can only cover so much space, but WiFi Motion can cover the entire home and even detect motion in the dark and through walls, without adding additional devices to the home. WiFi Motion detects less distinguishing context than cameras and microphones, but more context than regular PIR sensors for the perfect balance of privacy and highly accurate motion detection. Privacy solution While cameras have been the security solution for years, WiFi Motion offers a more affordable solution that can rival the privacy and coverage capabilities of even the most high-end cameras. With such a wide coverage area, one might think that WiFi sensing infringes on privacy, but actually, the opposite is true. With WiFi Motion, the contextual information collected cannot be used to identify a specific individual, unlike cameras which can clearly identify a person’s face or microphones, which can identify a person’s voice. It is different from other smart home security options that use cameras and microphones because it only senses motion using WiFi signals - it doesn’t “see” or “listen” like a camera or microphone would. This provides opportunities for added security in spaces where privacy might be a concern and installing a camera may not be a comfortable solution, such as bathrooms and bedrooms. The data collected is also anonymised and highly encrypted according to stringent industry privacy standards. Existing connected WiFi devices then become motion detectors Additional WiFi sensing applications Since WiFi sensing technology requires no additional hardware or subscription fees, it is much more affordable than other motion detection solutions. It can be used as a standalone solution, or it can be easily layered into more complex systems. This ease of integration, scalability and relatively low cost brings a lot of potential for various applications. Motion detection can trigger other smart devices in the network to turn lights on or off In eldercare, for example, WiFi sensing can be used to help seniors live comfortably in their homes for as long as possible. With the increasing aging population and high costs associated with care homes, the market for this application is considerable. Caregivers can use an app to monitor movement in their loved one’s home and be alerted about unusual movement patterns that could indicate a concern. For smart homes and other environments that have a network of smart devices, the artificial intelligence (AI) component of the technology allows for improvements to automated features. Motion detection can trigger other smart devices in the network to turn lights on or off or make adjustments to the temperature in a room. Security for the commercial sector For office buildings and other commercial properties, it is easy to see how all of these features could be scaled up to offer a highly accurate and cost-effective motion sensing and smart device automation solution. Cognitive Systems is closely involved with the development of WiFi sensing technology, working with various industry groups to establish standards and help it reach its full potential. WiFi Motion is merely the tip of the iceberg in terms of motion sensing possibilities, but its applications in the world of security are undeniably compelling. It is an exciting time for the wireless industry, as one works with stakeholders in the security space to explore everything this technology can do.

The ins and outs of a successful security partnership
The ins and outs of a successful security partnership

The only constant theme for video technology is its constant evolution. Over the last 40 years, cameras have gone from limited view, constantly monitored rarities to being one of the most populous Internet of Things (IoT) devices with a global reach. Fixed cameras with limited fields of view have been augmented with panoramic cameras with 180- and 360-degree viewing capabilities at ultra-high resolutions in the 4K and 8K ranges, a far cry from the grainy, monochrome viewing of the past. Threats have also evolved in that time, leading to a necessary evolution in security posture, moving from a series of individual programmes and practices, to a comprehensive strategy designed around complex risk assessments. To ensure the successful implementation of your security stance in today’s world, you need technology to integrate seamlessly and vendors to work together to deliver coherent solutions rather than individual components. Since successful partnerships are always a two-way street, it’s important to take a look at some of the factors that vendors should offer and expect to receive when entering a beneficial partnership where technology seamlessly folds into the ecosystem of the partner’s technology offerings. Open technology standards If you ask any customer what the biggest negative is when it comes to new and emerging technologies, you’ll get a pretty rapid answer of “vendor lock-in.” You can have the best technology in the world, but if you don’t give a customer the opportunity to build multiple, “best-of-breed” products into a comprehensive strategy, you’re going to fall by the wayside pretty quickly. You need technology to integrate seamlessly and vendors to work together That’s not to say that you can’t have unique, proprietary or visionary technology; you absolutely can, and it is what innovation and progress thrives on. Building those technologies around open technology standards is vital if you are looking for wide-scale adoption. Using open technology standards also allows you to integrate with established industry players faster, more smoothly and with increased benefits to the customer. All of this leads to a faster time to revenue and a more rapid scaling of your presence in the market. Direct technology integrations Continuing the theme of open technology standards improving the ability to drive relationships with existing, complimentary technology partners, the directness and depth of integration also bears consideration. Using open technology standards also allows you to integrate with established industry players faster, more smoothly and with increased benefits to the customer One of the blights of building a security practice is getting all of your technologies to integrate together and feed information to each other. When you add the fact that each technology has its own user interface (UI) and management console, it can very quickly become overwhelming for the end user to keep tabs on each console, learn every interface and complicates building a workflow in the case of incidents or investigations. The administrators who manage the system also have to update each component individually, ensure that the integrations don’t break when an update is delivered and ensure that any new technologies don’t cause an existing piece of your solution to fail. As a technology vendor, if you have used open technology standards, and written your software with integrations in mind, you will find yourself becoming an easy solution to turn to. Camera manufacturers in particular can take advantage of this when integrating with a video management system (VMS). The deeper you integrate, and the easier you make it to manage, update, monitor and interact with your cameras for the VMS and subsequently the operator using the VMS, the more likely your technology will be designed into solutions. Open communication and equal joint development Successful partnerships are all about communication, and in my experience, having organisational alignment throughout both companies does wonders to improve the development processes. Executive support in particular is key, and a mutual understanding between leaders makes for a more successful go to market strategy. Equally as important is joint development, especially for engineering teams. Often, software engineers are just thrown the software from the larger of the two partners and told “make sure we integrate with this.”  It is then down to the engineering teams to figure out how the partner software works and figure out their integrations. This is less difficult if the partner is using open standards, but there is still a high degree of difficulty involved. It also takes longer to create, test, adjust and release software integrations in this way. Then you have to repeat the process whenever there is a software update on either side. Successful partnerships are all about communication If you work collaboratively as engineering teams with defined co-development plans and processes, this process is simplified, and a better solution is realised for the customer. Working as equals also allows you to drive technology advancement faster, especially for the longer established vendor. New technology companies are forced to innovate faster to stay alive and that is well worth remembering. Your mutual sales teams also have a large part to play here, since working together in front of customers with a connected message will deliver better feedback into the engineering teams for future developments and projects. If you build your technology partnerships on these foundations, then you are well positioned to deliver great solutions to your customers, real value when it comes to forming a major part of the wider security ecosystem and will be well on your way to becoming a mainstay in the physical security world.