David Needham's appointment will support Axis in raising awareness of the benefits of the Axis Internet of Security Things
David has a vast knowledge of network video operations in access control markets across EMEA

Axis Communications, a provider of network video, has strengthened its expertise and service offering with the appointment of David Needham to the new role of UK & Ireland Sales Manager. David, previously a Key Account Manager at Axis, has over 20 years of sales experience working with global security brands.

The newly-created role reflects a strategic decision by Axis to provide a growing sales team with the management and direction it requires to continue to satisfy appetite for network camera sales in the UK and Ireland. The role will see him manage the UK&I team of Key Account Managers, realising the benefits of Axis’ innovative network video technology for a range of businesses seeking support in driving business growth.

Network video knowledge

With a background in electrical engineering, David has a vast knowledge of network video operations in access control markets across EMEA. His appointment will support Axis in raising awareness of the benefits of the Axis Internet of Security Things. Whereas the IoT connects devices together and allows them to send and receive data, the Axis Internet of Security Things allows network cameras to think and make decisions independently. Axis’ range of internet-enabled network cameras and newly launched audio and video solutions will ensure organisations’ premises are kept secure, while enhanced intelligence will help improve operational efficiency to support ROI and growth.

Integrating video and access control

"Surveillance is rarely a
standalone requirement,
with firms coming to expect
interaction between devices
connected to the internet"

David Needham, UK & Ireland Sales Manager at Axis Communications, states, “Axis is the pioneer in intelligent security solutions and has moved far beyond manufacturing products that serve only a surveillance purpose. Surveillance is rarely a standalone requirement, with firms coming to expect interaction between devices connected to the internet. For example, customers are seeking network video systems integrated with access control units. I look forward to supporting and growing our customer base looking to make the most of these intelligent new solutions to drive business growth.

Growing the UK team

Atul Rajput, Regional Director of Northern Europe at Axis Communications, states “We’re pleased to announce this senior appointment tasked with driving our successful UK&I sales team. With David's in-depth knowledge of the network video market, aligned with a proven ability to sell complex solutions and a strong track record of achieving consistent high sales growth during his career at Axis, I am confident that David is the ideal candidate to continue to grow and develop our team in the UK.”

Atul Rajput continues, “This strategic appointment further demonstrates our commitment to supporting our partners as they look to explore the many and varied opportunities available to them. Our commitment to providing innovative solutions that help create a smarter and safer world continues and the appointment of David will be central to driving this forward.”

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