Security Essen 2018 promises modernised trade show experience for attendees
Newly modernised halls with lots of daylight will house hundreds of exhibitions and conference events at the upcoming Security Essen 2018 at Messe Essen, Germany. A new layout and hall numbering system will be unfamiliar to past attendees but promises to simplify the experience as it brings together attendees and exhibitors.
European physical security market
Security Essen is an international trade fair, but the emphasis is more on German, Austrian and Swiss companies. In all, Security Essen will feature 1,000 exhibitors from 40 nations. The trade fair has more of a continental European “flavour” compared to IFSEC, which focuses more on the U.K market. At the last Security Essen in 2016, organisers reported about 40,000 visitors including conference participants, VIP guests, members of various delegations and journalists. Security Essen 2018 has more of a continental European “flavour” compared to IFSEC, which focuses more on the U.K market
“This year, we have sharpened the profile of Security Essen,” says Oliver P. Kuhrt, CEO of Messe Essen, a trade fair, congress and event organiser with its own exhibition grounds. “The trade fair has become considerably more digital, more modern and more interactive. Due to the optimised hall layout, we are offering our exhibitors and visitors the best possible experience with short paths and direct communication.”
Newly modernised Messe Essen
The newly modernised site of Security Essen will encompass eight halls, newly renumbered and with the subject areas reorganised, too. Visitors will find Services in Hall 1; Access, Mechanatronics, Mechanics and Systems in Halls 2 and 3 and the Galeria; Perimeter Protection in Hall 3; Video in Halls 5 and 7; and Fire, Intrusion and Systems in Halls 6 and 7.
A helpful smart phone app, downloadable free from the Google Play Store (Android) or the Apple App Store (iOS), will be available two weeks before the event and include a show floor plan; the exhibitor list with booth numbers and contact information; and an overview of the supporting programme. A separate hall – Hall 8 – will house new Cyber Security and Economic Security categories.
Cyber Security Conference
At the new Cyber Security Conference, located prominently at the new East Entrance, experts will share their knowledge about the more pressing challenges and potential of cybersecurity. The programme opens and closes on 25 and 28 September with the main topic “Opportunities and Risks of Cyber Security”. On 26 September, discussions and lectures will centre on “Entry, Admission, Access: Identification Options”.A helpful smart phone app, downloadable free will be available two weeks before the event and include a show floor plan
On 27 September, the topic will be smart homes and focus on “Connected Building, Security in the Buildings of the Future”. Speakers will include the president of Germany’s Federal Office for Information Security, who will address cybersecurity as a challenge for politics, business and society. The fair organises the conference in cooperation with the BHE Federal Association of Security Technology and the technical support of the Federal Office for Information Security.
In Hall 8, a new Public Security Forum will enable visitors to experience digital security technologies for public spaces from the areas of sensors/IoT, cyber security and surveillance. The products and solutions will be installed in four different building scenarios (town hall, school, hospital and library) and it will be possible to test them extensively. The forum, including lectures and discussions, will target municipal decision makers and planners of public spaces.
A Security Expert Forum in Hall 2 will present a continuous programme with more than 90 presentations during the period of the fair. Visitors will obtain information and solution ideas about all six subject areas covered at the fair, and the programme will begin with a keynote lecture each morning and finish with a live demonstration in the evening.
On the first day of the fair (25 September), Security Essen’s Career Forum will introduce retrainees, students, trainees and graduates to companies from the security industry. Targeted and professional communication will be established between companies and job applicants to facilitate making contacts, developing networks, and filling actual vacancies.
Thursday (27 September) will be observed as Fire Prevention Day, and a Drone Course will be provided each day in Hall 7. One day admission to Security Essen is €41; a four-day ticket is €105. Advance sale tickets are discounted.