Assured Data Protection, the prominent IT managed services provider (MSP) for cloud data protection solutions, announces that it has entered into a global partnership agreement with Confluera, a provider of next-generation detection and response solutions, to provide eXtended Detection and Response (XDR) as part of its established data protection service offering.

The agreement enables Assured Data Protection to expand its cloud data management portfolio, drive engagement with new and existing customers, and create new channel opportunities for its MSP partners and other resellers.

Traditional endpoint security

Assured Data Protection, one of the MSP’s of Rubrik cloud data management service, has added XDR as-a-service to its suite of enterprise-grade data backup and recovery solutions. The new XDR service powered by Confluera, allows customers to address data breaches in real-time. The fully automated process identifies threats upon a point of entry and tracks their progress before neutralising them.

Most cyberattacks evade traditional endpoint security measures, resulting in breaches in the data centre

It adds another layer of data protection and removes the need for IT teams to manually correlate historical data, saving considerable time and resources. Confluera is expanding its growing partner program to accommodate new MSPs and provide them with advanced detection and response capabilities that accurately track and intercept threats. Most cyberattacks evade traditional endpoint security measures, resulting in breaches in the data centre.

White-labelled service

Assured Data Protection’s solutions are already embedded inside the data centre and can be easily configured to support the Confluera solution. The incorporated solution can now be delivered by Assured Data Protection and its MSP partners, expanding Confluera’s footprint across global markets.

For the XDR service, Assured Data Protection is extending the same level of sales and technical support it already provides to partners that have adopted its backup and recovery solutions. This includes everything from scoping and implementation to full sales and technical enablement. Channel partners distribute and resell Assured Data Protection’s solutions as a service based on a flexible OPEX model, either as a co-branded product or as a white-labelled service.

Data management processes

The partnership with Confluera has allowed us to enhance our offering at a time"

Simon Chappell, CEO of Assured Data Protection, explained: “We’re data protection specialists and we see smart threat detection and response as an extension of our business. We live in the data center so we can add XDR capabilities seamlessly to provide customers with an all-encompassing solution that spans their entire IT and cloud infrastructure.”

The partnership with Confluera has allowed us to enhance our offering at a time when customers are looking to secure their businesses and streamline their data management processes. Our longer-term ambition is to become a hub for XDR services, but right now we have an opportunity to work closely with our MSP partners to create new data protection ecosystems that incorporate XDR.”

Next-generation technology

Global demand for modern detection and response solutions has never been higher. We are excited to partner with Assured Data Protection to bring an unparalleled solution to market that combines the next-generation technology with proven service expertise,” said Mukesh Singh, Vice President of Sales at Confluera.

The partnership with Assured Data Protection enables us to offer these benefits to our customers in a service footprint"

We took a fresh approach to detection and response, one that is not limited by the error-prone and laborious task of correlating events after the incident has already occurred. Our patented technology builds the storyboard of an attack as it unfolds in real-time, enabling organisations to address the breach before it can do harm. The partnership with Assured Data Protection enables us to offer these benefits to our customers in a service footprint.”

Cloud data protection

Stuart Harper, Managing Director, Optec IT Solutions, explained: “We work closely with Assured Data Protection. Their structured processes and partner support dovetail nicely with our own operations.”

The specialised training, sales, and technical support they provide have allowed us to ramp up our cloud data protection service offerings and introduce XDR into the mix. We’re able to integrate directly with them on key projects to maintain the highest levels of service delivery and customer support.”

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

In case you missed it

Physical security and the cloud: why one can’t work without the other
Physical security and the cloud: why one can’t work without the other

Human beings have a long-standing relationship with privacy and security. For centuries, we’ve locked our doors, held close our most precious possessions, and been wary of the threats posed by thieves. As time has gone on, our relationship with security has become more complicated as we’ve now got much more to be protective of. As technological advancements in security have got smarter and stronger, so have those looking to compromise it. Cybersecurity Cybersecurity, however, is still incredibly new to humans when we look at the long relationship that we have with security in general. As much as we understand the basics, such as keeping our passwords secure and storing data in safe places, our understanding of cybersecurity as a whole is complicated and so is our understanding of the threats that it protects against. However, the relationship between physical security and cybersecurity is often interlinked. Business leaders may find themselves weighing up the different risks to the physical security of their business. As a result, they implement CCTV into the office space, and alarms are placed on doors to help repel intruders. Importance of cybersecurity But what happens when the data that is collected from such security devices is also at risk of being stolen, and you don’t have to break through the front door of an office to get it? The answer is that your physical security can lose its power to keep your business safe if your cybersecurity is weak. As a result, cybersecurity is incredibly important to empower your physical security. We’ve seen the risks posed by cybersecurity hacks in recent news. Video security company Verkada recently suffered a security breach as malicious attackers obtained access to the contents of many of its live camera feeds, and a recent report by the UK government says two in five UK firms experienced cyberattacks in 2020. Cloud computing – The solution Cloud stores information in data centres located anywhere in the world, and is maintained by a third party Cloud computing offers a solution. The cloud stores your information in data centres located anywhere in the world and is maintained by a third party, such as Claranet. As the data sits on hosted servers, it’s easily accessible while not being at risk of being stolen through your physical device. Here’s why cloud computing can help to ensure that your physical security and the data it holds aren’t compromised. Cloud anxiety It’s completely normal to speculate whether your data is safe when it’s stored within a cloud infrastructure. As we are effectively outsourcing our security by storing our important files on servers we have no control over - and, in some cases, limited understanding of - it’s natural to worry about how vulnerable this is to cyber-attacks. The reality is, the data that you save on the cloud is likely to be a lot safer than that which you store on your device. Cyber hackers can try and trick you into clicking on links that deploy malware or pose as a help desk trying to fix your machine. As a result, they can access your device and if this is where you’re storing important security data, then it is vulnerable. Cloud service providers Cloud service providers offer security that is a lot stronger than the software in the personal computer Cloud service providers offer security that is a lot stronger than the software that is likely in place on your personal computer. Hyperscalers such as Microsoft and Amazon Web Service (AWS) are able to hire countless more security experts than any individual company - save the corporate behemoth - could afford. These major platform owners have culpability for thousands of customers on their cloud and are constantly working to enhance the security of their platforms. The security provided by cloud service providers such as Claranet is an extension of these capabilities. Cloud resistance Cloud servers are located in remote locations that workers don’t have access to. They are also encrypted, which is the process of converting information or data into code to prevent unauthorised access. Additionally, cloud infrastructure providers like ourselves look to regularly update your security to protect against viruses and malware, leaving you free to get on with your work without any niggling worries about your data being at risk from hackers. Data centres Cloud providers provide sophisticated security measures and solutions in the form of firewalls and AI Additionally, cloud providers are also able to provide sophisticated security measures and solutions in the form of firewalls and artificial intelligence, as well as data redundancy, where the same piece of data is held within several separate data centres. This is effectively super-strong backup and recovery, meaning that if a server goes down, you can access your files from a backup server. Empowering physical security with cybersecurity By storing the data gathered by your physical security in the cloud, you're not just significantly reducing the risk of cyber-attacks, but also protecting it from physical threats such as damage in the event of a fire or flood. Rather than viewing your physical and cybersecurity as two different entities, treat them as part of one system: if one is compromised, the other is also at risk. They should work in tandem to keep your whole organisation secure.

Video surveillance is getting smarter and more connected
Video surveillance is getting smarter and more connected

The global pandemic has triggered considerable innovation and change in the video surveillance sector. Last year, organisations around the globe embraced video surveillance technologies to manage social distancing, monitor occupancy levels in internal and external settings, and enhance their return-to-work processes. Forced to reimagine nearly every facet of their operations for a new post-COVID reality, companies were quick to seize on the possibilities offered by today’s next-generation video surveillance systems. Whether that was utilising motion sensing technologies to automatically close doors or switch on lighting in near-deserted office facilities. Or checking if people were wearing masks and adhering to distancing rules. Or keeping a watchful eye on streets and public spaces during mandated curfew hours. Beyond surveillance and monitoring use cases, organisations also took advantage of a raft of new Artificial Intelligence (AI) applications to undertake a range of tasks. Everything from automating their building management and optimising warehouse operations, to increasing manufacturing output and undertaking predictive maintenance. Behind the scenes, three key trends all contributed to the growing ubiquity of video surveillance observed in a variety of government, healthcare, corporate, retail, and industry settings. Video surveillance takes to the Cloud Last year the shift to digital working led organisations to rapidly embrace cloud-enabled services, including cloud-hosted Video Surveillance As A Service (VSaaS) solutions that provide tremendous economies of scale and flexibility. Alongside significant cost savings, these solutions make it easier for organisations to enhance their disaster recovery and manage their video surveillance estate in new and highly effective ways. Surveillance cameras with audio recording were used more than 200% by customers between 2016 and 2020For example, in addition to enabling remote access and maintenance, today’s cloud-powered systems eliminate any need to invest in local storage technologies that all too often fail to keep pace with an organisation’s growing data storage requirements. Indeed, data from our worldwide customer base survey reveals how in 2020 an impressive 63% of organisations had abandoned using any on-premises storage option and were instead only storing all their video surveillance recordings and data in the Cloud. A deeper review of the global stats shows that the average cloud recording retention period for this stored data was 28.2 days, with organisations in Asia topping the global average at 38 days – 33% higher than was observed in any other region. Improvements in bandwidth and scalability engendered by the Cloud have also helped boost the growing utilisation of audio recordings in addition to visual image capture. Indeed, our research found the number of surveillance cameras with an audio recording facility used by customers jumped more than 200% between 2016 and 2020. Making sense of Big Data The enhanced ease of connectivity and scalable bandwidth made possible by the Cloud is stimulating more companies to connect a lot more video surveillance cameras to their networks. The top motivation for doing so is to generate live metrics and data that can be utilised to deliver enhanced business insights and operational intelligence. In recent years, a rich choice of video analytics solutions have been developed for a variety of industry verticals. The range of functionalities on offer is impressive and covers a variety of applications. Everything from making it easy to classify and track objects and behaviour patterns in real-time, to undertaking anomaly detection, or generating predictions based on past and present events/activities. Data collected via today’s cloud connected cameras can now also be used to feed deep learning training and AI analytics, utilising the unparalleled virtualised processing capacity of the Cloud to convert Big Data into usable information quickly. By integrating this information with data from other enterprise data capture systems, organisations are now able to gain a 360-degree view of their operations – in almost real-time. IT is now in the driving seat No longer the sole preserve of on-site security staff, the wider application and business use of video surveillance means that IT is increasingly taking the lead role where the management and control of these systems are concerned. IT is asked to integrate video surveillance into key enterprise platforms to generate the data that business leaders need Aside from the fact that IT has a vested interest in addressing the cybersecurity implications that come with attaching a growing range of IoT devices to the enterprise network, they’re also increasingly being asked to integrate video surveillance into key enterprise platforms to generate the data that business leaders need. As organisations expand their integration of video with other business applications, such as point of sale, access control, process control and manufacturing systems, this trend is only set to accelerate. Looking to the future Right now, the video surveillance industry is at a key tipping point, as video systems become increasingly strategic for enabling the enterprise to boost productivity, stay compliant, and fulfil its obligations to protect employees and customers. As the technology’s contribution to enhanced data-driven decision-making and problem solving continues to increase, expect the adoption of IP connected video cameras to burgeon as organisations look to capture more data from their day-to-day business operations.

How has Brexit affected the security industry?
How has Brexit affected the security industry?

When the United Kingdom voted to leave the European Union, a world of uncertainty unfolded for those doing business in the UK and the EU. The referendum was passed in July 2016. Including subsequent delays, the separation was completed after four years in January 2020, with a transition period ending December 2020. Even with the deadlines past, there are still pockets of uncertainty stemming from the separation. We asked this week’s Expert Panel Roundtable: How has Brexit affected the security industry?