Amthal Group: Fire and security sales leadership

Amthal Group Companies has appointed Richard Parker as its new Group Head of Sales. With over three decades of experience in the fire and security industry, Richard brings a wealth of expertise in sales leadership, business development and strategic growth to the company.

Richard joins Amthal from Walker Fire UK Ltd., where he served as Group Sales Manager UK, successfully building and pioneering high-performing sales teams while driving business expansion across multiple sectors.

Prior roles of Richard

Richard will lead Amthal Group Companies’ sales functions, with a focus on sustainable revenue growth

Prior to that, he spent 30 years at Chubb Fire & Security, holding senior leadership roles, including Account Director, Sales Director, and National Accounts Sales Manager. His impressive track record includes exceeding revenue targets, pioneering multi-disciplined teams and implementing strategic sales initiatives to enhance customer retention and market penetration.

In his new role, Richard will oversee Amthal Group Companies’ sales operations, with a focus on driving sustainable revenue growth, strengthening client relationships, and further positioning Amthal as a pioneer in the fire and security industry.

Outstanding service and solutions

Commenting on his appointment, Richard said: “Joining Amthal presents a great opportunity to apply my experience in sales leadership and business development in an ambitious and growing organisation."

"My focus will be on aligning the sales strategy with the company’s vision, developing long-term customer relationships, and ensuring our team delivers outstanding service and solutions.”

Amthal’s growth objectives

Amthal Group Companies’ CEO Jamie Allam added: “Richard’s experience and leadership in sales strategy align well with Amthal’s growth objectives. We look forward to his contributions in enhancing our sales operations and driving sustainable success for the company.”

Richard’s appointment marks a significant step forward for Amthal Group Companies as it continues to expand its presence in the life safety and security technologies sector, delivering high-quality, tailored solutions to clients across the UK.