Allied Universal, a security and facility services company in North America, recently announced the rebrand of Staff Pro to Allied Universal Event Services. Staff Pro was obtained through the company’s acquisition of U.S. Security Associates back in 2018. This new Allied Universal Event Services business is recognised as industry-leading crowd management, event staffing, and consulting company and now has a new logo, tagline, positioning, and web presence.
In addition to offering experienced and trained professionals, managers and personnel to every type of venue and event imaginable, Allied Universal Event Services focusses on-site security and a comprehensive suite of advanced technology and risk management solutions. Backed by Allied Universal, this new brand is able to boast an expansive portfolio of industry-leading security solutions, expertise, and technological resources.
Single-source solution for event security
Allied Universal Event Services' is the pioneer within the entertainment industry
“We took this opportunity to rethink how our event services brand should be positioned in the marketplace as a one-stop solution,” said Steve Claton, regional president-Southwest at Allied Universal Event Services. “We are proud to be ahead of the curve in a rapidly evolving industry, and Allied Universal Event Services will now illustrate just how far our company has come.”
Through the combined capabilities of Allied Universal, the company's event services division is now a single-source solution for everything from temporary staffing, consulting and security for all events. Allied Universal Event Services' is the pioneer within the entertainment industry providing innovative and expert guest management solutions. In addition, the event services team has a successful formula for addressing convention and trade show's complex challenges from a security and staffing perspective.
The Allied Universal Event Services logo encompasses the visual identity of the highly recognised corporate brand of Allied Universal. This new brand’s emphasis on providing a full suite of products and top-notch customer service to clients on a national scale is highlighted in the new tagline Preferred by Clients and Loved by Guests.