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OPTEX has developed Akribos, a multi-directional people counting solution that measures the real-time levels of pedestrian traffic flow into locations/scenarios such as shopping centres, public facilities, exhibitions and transport hubs.
The Akribos sensor uses 3D modelling and state-of-the-art, patented image recognition technology (Vector Focus Point Method) to accurately report the volume of people entering and exiting a particular building, to a 97% success rate. The sensor can track up to 65 people in the scene, ignore trolleys and analyse complicated movements such as people standing still, stopping or turning around. The sensor automatically transfers data via TCP/IP in CML or TXT format to third party analytics software so that users can obtain instant data and optimise their performance.
To offer a full solution, and particularly for potential clients that do not have existing analysis software, OPTEX has partnered with Xenometric, a third-party software provider. It is offering clients a 30-day free trial on one of three software packages that are tailored to capture count data and create bespoke dashboards, helping OPTEX to provide a one-stop solution for its clients.
The dashboards and reports generated by Xenometric software provide, in an easy and visual way, information on the number of customers or visitors that have entered a shop or premises. They can also be generated to a number of timeframes, whether it’s a certain hour of the day, the day itself, a week or over a month. By linking this information with POS data, Akribos will help store or venue managers understand their business performance, and how they can better plan or position their staff and market their products.
The sensor is pre-configured with a number of counting and directional scenarios, and has a simple web-based interface to achieve the final configuration with minimum of fuss. On top of this, it stores data for up to 30 days.
Optex’s Akribos people counting sensor together with Xenometric software is an easy-to-use and cost-effective solution for retailers or venues to analyse their footfall and gather quick information on their business performance and how to improve it.
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