Sony launched the industry’s highest zoom HD PTZ cameras and complete the largest range of HD / Full HD cameras
Sony launched the industry’s highest zoom HD PTZ cameras and complete the largest range of HD / Full HD cameras

Sony Professional unveiled a host of new products and solutions at IFSEC 2011, continuing its commitment to developing state-of-the-art HD video security solutions and bringing the benefits of hybrid and full-IP security systems to companies of all sizes. With the launch of four new HD / Full HD pan-tilt-zoom (PTZ) cameras at IFSEC 2011, Sony will bolster its ability to offer customers a complete HD security solution, from initial image capture to playback, regardless of the recording scenario. Visitors to Sony Professional's stand will also see the latest additions to its analogue and Networked Security Recorder (NSR) offerings.As the market sees continued investment and growth in HD and megapixel solutions, with the latest IMS Research figures showing 48% of network camera revenues now come from HD and megapixel products, Sony is enhancing its video surveillance line up to meet these demands by offering a wider range of HD products from the entry level right up to the top end of the market. IFSEC 2011 will be first public showing of two new ground-breaking camera ranges - that meet the security needs of businesses across a broad range of vertical markets - alongside the other latest additions to Sony's extensive video security portfolio.Further to enhancing its HD Camera line up at IFSEC, Sony Professional will also announce additions to its range of standard definition cameras aimed at entry-level and mid-range NVR markets. Offering powerful and flexible recording options, the new NVR products will bring the option of hybrid and full-IP security solutions to smaller budgets and are ideal for small-scale monitoring applications.Explaining Sony Professional's proposition at IFSEC 2011, Yu Kitamura, European Marketing Manager, Sony Professional commented: "2010 was a milestone year for Sony Professional, setting ourselves apart as a leader in HD, supporting the industry's move from analogue to IP and continuing to develop innovative security solutions that fit a broad range of budgets and security requirements. With the launch of new camera ranges and two new NSR products we are uniquely positioned to offer market leading solutions across the entire security infrastructure and bring the benefits of HD, hybrid and full-IP solutions, to entry-level markets."Sony Professional also hosted a series of seminars and workshops throughout the show covering HD video security solutions for the retail and city surveillance market in seminar room J10 in Hall 4. See the album with captions

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Sony SNC-VM772R 4K IP security camera
Sony SNC-VM772R 4K IP security camera

With four times the resolution of Full HD, Sony's SNC-VM772R 4K IP security camera brings industry-leading clarity and sensitivity to critical video monitoring and surveillance applications.Thanks to the camera's large, highly sensitive 1.0-type Exmor R™ CMOS image sensor, powerful processing engine and high-quality zoom lens, the SNC-VM772R captures detail-packed 4K video footage - even in low-light conditions.The increased resolution of 4K opens up exciting new monitoring possibilities. Traditional video surveillance requires a PTZ camera or several box cameras to survey a wide area. The SNC-VM772R can stream an overall low-resolution situational view, plus up to four croppped 4K native resolution views of specific areas of interest in the scene, with Multi Tracking to chase moving subjects. The 20 megapixel imager also enables high-quality still image recording to allow close examination of a scene for evidence purposes.Picture settings are automatically selected to suit a wide range of operating environments. They can also be manually adjusted with custom profiles for even more flexible operation.The camera's outstanding image performance is enhanced with features including Optical Image Stabilisation for steadier pictures and Defog mode that cuts through haze. In addition, the excellent low-light capabilities are further enhanced with in-built IR illuminators for true night-time coverage. Quick, simple installation and set-up is aided by a smartphone or tablet PC app for remote field of view adjustment.The discreetly styled minidome camera features a ruggedised vandal- and weather-resistant design that's ideal for tough round-the-clock video security and surveillance assignments, indoors or outside.

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Sony launched its new HD cameras at IFSEC
Sony launched its new HD cameras at IFSEC

What new products were on display? Over the last twelve months Sony Professional has made several significant announcements that have broadened its HD portfolio. In January this year, it added another new HD camera to the four launched in 2009. The SNC-CH240 Full HD Fixed camera was launched at Sony's Power of Images (POI) event in Germany, completing its HD range. IFSEC heralded the European launch of two new HD cameras. The SNC-DH180 and SNC-DH240 were unveiled for the first time at ISC West in the US in March and will be on show for the first time in Europe at IFSEC 2010. Focused on image quality, the SNC-DH180 boasts a built-in infrared (IR) illuminator to deliver excellent images even in absolute darkness, while the SNC-DH240 is equipped with various different image enhancers including View-DR. Why is this relevant to Sony's ongoing video security strategy? HD remains a key focus for Sony and IFSEC 2010 demonstrated Sony's understanding of the security market and the issues it faces, showing how Sony is helping customers to address these challenges. Market demand for HD products is growing but until now there has not been the breadth of products to provide the means or the motivation to move from analogue to IP. But Sony's innovation in the surveillance space is changing this. Sony maintains its commitment to providing a true hybrid offering and the solutions on display at Stand J10 in Hall 4 included Sony's hybrid video security technologies. Aiding and bridging the migration to IP, Sony demonstrated how hybrid technology is enabling more businesses to access benefits of HD without replacing their existing technology infrastructure. How is Sony developing its security offering? New technology features from Sony were also a significant focus at IFSEC. Committed to delivering superior image quality, the majority of new HD cameras from Sony have been equipped with Sony's unique View-DR Wide Dynamic Range technology, allowing users to see normally in extreme light conditions. The increased use of sound recording technology in Sony's surveillance solutions is another area of investment and new products with this capability were also on display. Sony's security product portfolio is also enhanced through the company's vertical sector expertise and consulting services. The transport sector, in particular rail businesses, has heavily adopted HD security technology. This trend is on the increase and as Sony moves into its new financial year, rail innovation was also a key highlight of the show.

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