What a year it’s been! 2017 has been a monumental period of product innovation and growth for Pivot3. The company experienced a more-than-50-percent increase in bookings from Q2 to Q3 this year, including a record number of million-dollar orders.

We also saw deals supporting multiple use cases more than double, and experienced continued growth in the video surveillance market, driven by new product enhancements and contracts worth more than $1 million. We have also invested in building an influential group of surveillance-focused experts internally, and increased our focus on building strong partnerships with major VMS players, key systems integrators and other aligned-technology providers, such as Iron Mountain and Lenovo.

A more robust industry

It wasn’t only Pivot3 that had a healthy year; the industry, as a whole, is robust. Investment in technology is growing in markets ranging from public sector organisations, municipalities, gaming and transit agencies — all seeking technology solutions that drive value, increase intelligence and reduce risk. It is the drive for data that propels the video surveillance industry forward.

A respected industry thought leader said recently that “data is the modern currency,” and video is the most prominent Big Data application in the world (by far). Those vendors and installers that understand how to help organisations capture, analyse and leverage data will be the ones who secure their future in the marketplace.

video is the most prominent Big Data application in the world (by far)
A respected industry thought leader said recently that “data is the modern currency"

Honest predictions

Last year, I predicted that cybersecurity would become of greater importance to our market and that prediction was on point. Data security has become the number one concern in the industry, widely because users are moving back to more-trusted brands that focus on implementing cybersecurity protocols into network devices.

In the coming year, cybersecurity will continue to be a primary focus — and it must be — for all product vendors, integrators and end-users. The adoption of standards and guidelines around data security for physical security technology will be imperative to ensuring data integrity.

An era of evolution

Over the past year, deep learning and artificial intelligence have become some of the most quoted buzzwords. Organisations see the value in leveraging these trends to analyse data more efficiently, and because of recent market innovations, we see a real impact an analytics effectiveness.

Additionally, we have seen more and more large organisations migrate more of their security function to the cloud. Today, private-cloud architecture is no longer novelty; it is expected, and despite some well-publicised breaches, the public cloud is now considered more secure than some traditional on-site solutions.

Cloud-based systems will be deployed much more frequently across some market segments, from SMEs to larger enterprises.
Cloud-based systems will be deployed much more frequently across some market segments, from SMEs to larger enterprises

The year to come

As 2018 approaches, I expect to see many of these same trends accelerate even further. Cloud-based systems will be deployed much more frequently across some market segments, from SMEs to larger enterprises.

AI will become more mainstream, and analytics solutions will become more advanced. Overall, we at Pivot3 look forward to another strong growth period and seeing the continued evolution of the market as we swing into another year.

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Panasonic AI-driven cameras empower an expanding vision of new uses
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Panasonic feels that these types of intelligent camera applications are also the basis for automation and introduction of Industry 4.0, in which processes are automated, monitored and controlled by AI-driven systems. 4K network security cameras The company’s i-PRO AI-capable camera line can install and run up to three AI-driven video analytic applications Panasonic’s 4K network security cameras have built-in AI capabilities suitable for this next generation of intelligent applications in business and society. The company’s i-PRO AI-capable camera line can install and run up to three AI-driven video analytic applications. The AI engine is directly embedded into the camera, thus reducing costs and Panasonic’s image quality ensures the accuracy of the analytics outcome. FacePRO facial recognition technology Panasonic began advancing AI technology on the server side with FacePRO, the in-house facial recognition application, which uses AI deep learning capabilities. 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Panasonic use to be a company that developed everything in-house, including all the analytics and applications. “However, now we have turned around our strategy by making our i-PRO security cameras open to integrate applications and analytics from third-party companies,” says Gerard Figols, Head of Security Solutions at Panasonic Business Europe. Flexible and adapting to specific customer needs This new approach allows the company to be more flexible and adaptable to customers’ needs. “At the same time, we can be quicker and much more tailored to the market trend,” said Gerard Figols. He adds, “For example, in the retail space, enabling retailers to enhance the customer experience, in smart cities for traffic monitoring and smart parking, and by event organisers and transport hubs to monitor and ensure safety.” Edge-based analytics offer multiple benefits over server-based systems Edge-based analytics Edge-based analytics offer multiple benefits over server-based systems. 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Explosion of AI camera applications We can compare the explosion of AI camera applications to the way we experienced it for smartphone applications" “We can compare the explosion of AI camera applications to the way we experienced it for smartphone applications,” said Gerard Figols, adding “However, it doesn’t mean the hardware is not important anymore, as I believe it’s more important than ever. Working with poor picture quality or if the hardware is not reliable, and works 24/7, software cannot run or deliver the outcome it has been designed for.” As hardware specialists, Figols believes that Panasonic seeks to focus on what they do best - Building long-lasting, open network cameras, which are capable of capturing the highest quality images that are required for the latest AI applications, while software developers can concentrate on bringing specialist applications to the market. 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Metadata for detection and recognition Regarding privacy, consider that the use of AI in cameras is about generating metadata for the detection and recognition of patterns, rather than identifying individual identities. “However, there are legitimate privacy concerns, but I firmly believe that attitudes will change quickly when people see the incredible benefits that this technology can deliver,” said Gerard Figols, adding “I hope that we will be able to redefine our view of cameras and AI, not just as insurance, but as life advancing and enhancing.” i-PRO AI Privacy Guard One of the AI applications that Panasonic developed was i-PRO AI Privacy Guard Seeking to understand and appreciate privacy concerns, one of the AI applications that Panasonic developed was i-PRO AI Privacy Guard that generates data without capturing individual identities, following European privacy regulations that are among the strictest in the world. Gerard Fogils said, “The combination of artificial intelligence and the latest generation open camera technology will change the world’s perceptions from Big Brother to Big Benefits. New applications will emerge as the existing generation of cameras is updated to the new open and intelligent next generation devices, and the existing role of the security camera will also continue.” Future scope of AI and cameras He adds, “Not just relying on the security cameras for evidence when things have gone wrong, end users will increasingly be able to use AI and the cameras with much higher accuracy to prevent false alarms and in a proactive way to prevent incidents." Gerard Fogils concludes, “That could be monitoring and alerting when health and safety guidelines are being breached or spotting and flagging patterns of suspicious behaviour before incidents occur.”

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