Traka - functional uses
Technology that was traditionally used as a tool for security is now coming in to its own, providing multi-functional uses

Traka 2014/2015 Review and Forecast:

Despite tentative economic recovery, businesses in 2014 were still very much focused on tightening expenditure. Traka, the key and asset management specialist, has seen a spike in demand for systems that protect a company’s assets.

This year, Traka has processed significant orders for high-profile companies who are committed to reducing operational spend. Technology that was traditionally used as a tool for security is now coming in to its own, providing multi-functional uses. Asset accountability now plays a much more significant role; it has become essential for improving operational efficiency.

In the current “lean” environment, where the vast majority of businesses are working with the minimum number of staff and increasing pressure to reduce costs and remain competitive, businesses need a solution to manage an increasingly wide variety of devices. PDAs, iPads, scanning guns and other equipment are all becoming imperative to maximising efficiencies.

But it’s not just a case of simply protecting the financial investment of the asset. Decreasing downtime is just as vital financially. For instance, a leading UK supermarket placed a large order from Traka this year to safeguard and manage thousands of its handheld scanning machines. The investment was made to ensure the essential devices are readily available at the start of every shift, without unnecessary delays.

2014 also saw a shift in automated technology and software that can be controlled by personal devices. The average homeowner can now control their heating and security from their phone. With this becomes a growing expectation for companies to provide easy-to-use and easy-to-access software, and this expectation now transcends all industries.

Keeping up with this rapid development will be imperative in 2015, as accessing and controlling different aspects of life and business from a phone or tablet is now commonplace. In 2014, Traka developed the second generation of its Traka Web software to ensure its customers are ready to take advantage of this new world of “finger-tip technology.” The improved functionality means that even more data, reports and controls can be accessed through almost any device that can run a browser, including phones, tablets and PCs.

Despite economic recovery, businesses and consumers alike are still concerned about cost. However, the difference is that companies are now willing to invest in technology that will save them money in the long run. People are finally looking to protect the financial viability of the future of a business, rather than just trying to survive another day.

See the full coverage of 2014/2015 Review and Forecast articles here

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Tanveer Choudhry Global Marketing Manager, Traka

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COVID-19 worries boost prospects of touchless biometric systems
COVID-19 worries boost prospects of touchless biometric systems

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How to maximise your body temperature detection systems
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What are the security challenges of the oil and gas market?
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