And video is now finding many uses outside the security market, including business intelligence and customer service applications

End users in the video surveillance market are looking for higher quality images and to retain those images for longer periods. Also, small- and medium-sized enterprises (SMEs) are turning to networked video surveillance in larger numbers. And video is now finding many uses outside the security market, including business intelligence and customer service applications, among others. These familiar trends are directly impacting the choice of video storage solutions being used in the market.

Demand for high-resolution cameras

“We are seeing requests for longer periods of video data retention,” says Jeff Burgess, President and CEO, BCDVideo. “One of the factors driving this is legal departments within companies and organisations requesting longer periods to prevent evidence from being destroyed after 31 days. We are also seeing instances of the video and the metadata within that video being utilised for business intelligence, similar to traditional IT applications. Every customer has different reasons for the longer retention, but regardless of that reason, the defining factor is capturing full ROI on having that video data.”

Burgess also sees projects utilising both more cameras and higher-resolution cameras. Just one or two years ago, most customers were asking for solutions for 720p and 1080p cameras, he says, but today there are many requests for 2-megapixel and 10-megapixel cameras. “They are also looking for scalability should they want to add more cameras, or simply replace existing cameras with those with higher resolutions,” he says. “These higher-resolution cameras do more than drive up the necessary storage; they also have a severe impact on the bandwidth.”

“Today’s proper recording solution needs to be able to ingest the video streams, not just be a box of hard drive bays to cover the necessary storage,” says Burgess.

Longer retention period

"People are looking more and more for ways to store large amounts of video for a long period of time" 

Another video storage manufacturer, Veracity, also sees a trend toward longer retention times and better camera image quality. “The market continues the inexorable march toward IP cameras as analogue cameras are replaced and not chosen for new work,” says Scott Sereboff, CEO of Veracity USA. “Disk drive capacity is increasing, which is bad for RAID systems as larger disk drives generally mean longer rebuild times.” He says that drive technology, the physical technology, is very similar to what it was 20 years ago in that the drives are still very sensitive to heat and vibration, which is precisely the environment created by a RAID system. “People are looking more and more for ways to store large amounts of video for a long period of time,” Sereboff says. “The cloud is constantly bandied about with no real definition of the term, and there are limited ways to get the bandwidth needed to deliver huge amounts of data.”

Sereboff notes trends toward higher megapixel cameras and larger storage systems go hand-in-hand. “An end user chooses 5 megapixel cameras over 2 megapixel because they are affordable and because the user is sold (rightly or wrongly) on the ‘pretty picture’ part of the pitch,” he says. “This means a more robust network, servers capable of handling large numbers of these cameras, and a much larger storage need. In the same manner, providing a low cost way to store massive amounts of data gives the end user license to purchase more cameras or select higher definition cameras than they had previously considered. Server technology, which allows more cameras to run on one box, means that better cameras can be chosen and longer retention times allowed.”

Investing in video surveillance

Henk Van Den Berg, European sales director at Seagate Technology, sees the growing influx of small- and medium-sized enterprises (SMEs) turning to surveillance as the most significant opportunity for the industry. While big business may drive the need for larger, high-performance surveillance products, SMEs often understand the need to invest in CCTV but lack the knowledge or expertise to make the right choices, says Van Den Berg. In a cost-sensitive sector, there is often a need to economise, but decisions based purely on price simply won’t fit the bill. “It’s critical that the surveillance storage industry provide options that are fit for what SMEs need, and on a scale that is useful to them rather than the complex systems needed for larger companies,” says Van Den Berg.

“Our storage needs inevitably grow in parallel to the increasing quality of the video footage, compliance regulations and the increasing value of the footage due to analytics,” says Van Den Berg. “The capacity of the drives must continue to increase in order to meet the scale of this need.”

"It’s critical that the surveillance storage industry provide options that are fit for what SMEs need, and on a scale that is useful to them rather than the complex systems needed for larger companies"

Another opportunity comes with the increased use of video surveillance not only for security, but also as a tool for research and analysis, says Van Den Berg. By studying the flow of customers through a store, for instance, a group of marketers can determine the optimal arrangement of products to drive sales. This changing purpose requires a different type of storage solution that allows users to regularly review data on an ongoing basis, rather than the more traditional use of surveillance storage that requires pulling one set of footage from a particular timeframe, he says.

Video storage solutions must fit the purpose of whatever system they support, Van Den Berg emphasises. Features such as Idle-3, in which a surveillance system turns on only when activity triggers it, or rescue capability, can provide surveillance experts with important peace of mind that their data is protected, and their system is using resources as efficiently as possible.

Customer-driven solutions

The surveillance industry is now looking for more tailored, personalised storage solutions, says Van Den Berg. One-size-fits-all won’t work in today’s complex and exponentially growing marketplace. Just one example of a feature that is specifically tailored for surveillance storage is called “write performance.” A standard PC drive regulatory checks to make sure the data is “writes” is readable; for a surveillance storage system, that could mean missing valuable seconds of footage. “Seagate surveillance drives are engineered to write more consistently with fewer breaks to check the readability of the data, thus ensuring that the footage is fully captured, without interruptions,” he says. 

“The volume, velocity and variety of surveillance data are growing exponentially,” comments Jeff Adams, director of sales, surveillance solution, DDN (DataDirects Network) Storage. “The volume of data in a single surveillance implementation is moving from terabytes to petabytes, stressing VMS and storage scaling. Data velocity is increasing from megabyte to gigabyte speeds with a need for millions of input/outputs (I/Os) consuming more and more resources. Performance in these types of mixed I/O environments is increasingly a top priority, and many traditional systems do not handle variety – both large and small files, as well as both structured and unstructured data.”

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version

Author profile

Larry Anderson Editor, &

An experienced journalist and long-time presence in the US security industry, Larry is's eyes and ears in the fast-changing security marketplace, attending industry and corporate events, interviewing security leaders and contributing original editorial content to the site. He leads's team of dedicated editorial and content professionals, guiding the "editorial roadmap" to ensure the site provides the most relevant content for security professionals.

In case you missed it

Security Essen 2020 cancelled due to COVID-19 pandemic
Security Essen 2020 cancelled due to COVID-19 pandemic

The international trade fair Security Essen planned for 22-25 September 2020 is cancelled due to the unforeseeable developments of the Corona crisis. Against the background of the unchanged dynamic situation and the worldwide travel restrictions, there is currently no planning security given that is required for the serious preparation of all fair participants. The customer expectations and the performance promise of the international trade fair of the security industry cannot be fulfilled under the given circumstances. The decision to cancel the fair was taken by Messe Essen in close consultation with the partner associations. Current dynamic situation The next Security Essen will take place at Messe Essen from September 20 to 23, 2022. As an international platform of the security industry, Security Essen is the trendsetting showcase for innovations every two years. Thus, numerous world pioneers had already confirmed their participation in the trade fair as well as the reputable congress and supporting programme. Our exhibitors and visitors and also we as the organisers lack the planning perspective" "The anticipation of this year's edition and the new concept of Security Essen was great among all those involved, the more difficult it was for us to decide to cancel the fair", explains Oliver P. Kuhrt, Managing Director of Messe Essen. "However, the current dynamic situation and the continuing global travel restrictions unfortunately do not permit serious preparations for the fair. As a result, our exhibitors and visitors and also we as the organisers lack the planning perspective which would have been a prerequisite for the customary professional staging of Security Essen this September.” Unclear worldwide development "The cancellation of Security Essen 2020 is the result of a prudent and careful evaluation of the current situation which we have undertaken together", adds Norbert Schaaf, Chairman of the Management Board of the Federal Association of Safety Engineering (BHE) and Chairman of the Security Essen Advisory Board. "Since the majority of our fair participants come to Essen from abroad, we had to act with particular prudence. Due to the unclear worldwide development of the Coronavirus pandemic and the associated uncertain travel planning, there was unfortunately no alternative in the end.” International fair of the security industry The cancellation of this year's edition is hitting the industry and the security associations hard" "Security Essen as an important international fair of the security industry is an absolute highlight for our association every second year", says Dr. Christian Endreß, Managing Director of the Federal Association for Security in Industry and Commerce (ASW) and member of the Security Essen Advisory Board. “The cancellation of this year's edition is hitting the industry and the security associations hard. We regret this decision, but we also fully understand it and look forward to the security year 2022 with confidence.” Enormous economic challenge Dr. Harald Olschok, General Manager of the Federal Association of the Security Industry (BDSW) and member of the Security Essen Advisory Board comments: "From the perspective of our member companies, the decision to cancel Security Essen is fully understandable. Personally, I regret this very much, because it would have been my 15th and last Security Essen as Chief Executive of BDSW and BDGW.” “But for the security service providers, the Corona crisis represents an enormous economic challenge. I am sure that the management and the entire team of BDSW and BDGW with their affiliated member companies are looking forward to Security Essen 2022 – then under better economic conditions.” The next Security Essen will take place at Messe Essen from September 20 to 23, 2022. Messe Essen and its cooperation partners are already working on the next edition and the further development of the new, innovative fair concept.

The increased role of video surveillance technology in our changing environment
The increased role of video surveillance technology in our changing environment

Today’s environment has evolved into something that according to some may seem unexplainable. But in the context of video surveillance, this is something that we understand. Allow me to shed some light and understanding in terms of security and why it truly is a necessity. Security is not a luxury, it is a necessity. An essential practice now peaking the interests of all businesses small and large. A video surveillance system is a cost effective option that does not require monitoring fees. As business slows, temporarily shuts down or closes, an increase in vacant properties is inevitable. This pandemic will continue to put severe pressure on many businesses around the country. With so many considered non-essential, it is really sad to see how many must shutter their doors and lay off employees. Keeping an eye out for suspicious activity using a commercial grade surveillance system that supports advanced analytics, may end up saving your potential customers thousands of dollars down the road. Demand for video surveillance and security products We can certainly draw on the conclusion that security is a “need” more so than a “want”. Times like this just further cement that thought process. In today’s economic spiral, people aren’t actively looking for lighting controls or home theaters. What they look for is a way to keep their loved ones safe, protect their homes, businesses and property. Video surveillance technology provides added security for you, your family and your business In my opinion, you will see video surveillance and security product sales skyrocket in the coming months and years. It has been reported that response times for first responders may be impacted as a result of COVID-19, leaving those with bad intent more time to ransack a property knowing that law enforcement may be slow to respond. Criminals will always take advantage of the situation. All we can do as a community is use common sense, stay vigilant through these odd times and watch out for one another. For some of us that may mean mitigating risks with technology. Affordable video monitoring solutions Having a solution that can quickly and securely share video footage may be the difference between identifying a perpetrator and becoming a victim. Ella, a video search platform developed by IC Realtime, makes every second of video instantly searchable and shareable, either with the authorities or your neighborhood social apps. Plus it is compatible with any RTSP streaming device. To wrap this up, it’s not about pointing out the obvious, it’s really about bringing awareness as to how technologies can be implemented to provide peace of mind without breaking the bank. Video surveillance technology is a way to do that and provide added security for you, your family and your business.

AI-based security software is the answer to vandalism and theft prevention
AI-based security software is the answer to vandalism and theft prevention

On November 2019 in Stockton, California, surveillance footage found that vandals shot out glass windows and doors in many places in a small business complex (FOX40). The intruders broke in only to leave with nothing, proving their intent was solely to vandalize the property. Meanwhile, it was reported that a trio of ATM thieves struck around 9 times across many different locations inside Brooklyn and Queens within just over a month in fall 2019 (ATM Marketplace). On average, the cost of vandalism to SMB is around $3,370 per incident (US Small Business Administration), including a staggering 692 vehicle vandalism claims per day. Likewise, the average cost of theft to SMB is about $300 per shoplifting incident and $1,500 per employee theft incident, which accounts for 38% and 34.5% of all theft instances, respectively (National Retail Security Survey). High-performance artificial intelligent systems can automate the monitoring tasks Vandalism and theft have proven time and time again to be inconvenient and deconstructively harmful towards SMB. However, these financial burdens can be prevented with the use of the right security system. AI-based security systems with Deep Learning contain many features that many SMB owners find advantageous in their pursuit to stop unwarranted and unwanted money loss.   Intrusion and loitering detection The first of many features that can help with vandalism and theft prevention is Intrusion Detection. High-performance artificial intelligent systems can automate the monitoring tasks for high-risk sites to provide a high level of security and security personnel monitoring efficiency. Traditional intrusion detection systems detect objects based on size and location, but they do not recognise the type of objects. Now, Intrusion Detection (Perimeter Protection) systems with cutting-edge, built-in AI algorithms to recognise a plethora of different object types, can distinguish objects of interest, thus significantly decreases the false-positive intrusion rate. The more advanced AI-based systems, like those we offered at IronYun, enable the users to draw ROIs based on break-in points, areas of high-valuables, and any other preference to where alerts may be beneficial. Similarly, AI Loitering Detection can be used to receive alerts on suspicious activity outside any given store. The loitering time and region of interest are customisable in particular systems, which allows for a range of detection options. Advanced loitering detection software as such can detect and trigger real-time alerts for both people loitering and/or vehicles that are illegally parked in certain areas of interest. A benefit, which only certain advanced systems contain, is the ability to send trigger actions to 3rd-party systems in reaction to receiving an alert of loitering and/or intrusion detection. These trigger actions can be set to contact authorities immediately and/or trigger a scare tactic alarm or announcement to intruder/loiterer. Certain Face Recognition and License Plate Recognition software can record individual people/vehicles Face and license plate recognition In addition to the activity detection solutions, certain Face Recognition and License Plate Recognition software can record individual people/vehicles and use pre-configured lists to identify particular faces or plates that may be of interest, such as those in watchlists. These systems can also enable the users to upload images of faces not in the lists and search for them in the camera recording. For instance, if a person is detected several times loitering outside a store, one may save one of the detection photos into the watchlist, and set up an alert when said face is recognised again outside the building in the future. The alerts will help to deter and prevent vandalism or theft, and notify the authorities to the scene before the troublemaker completes the act. The main attributes of high-performance Face Recognition systems which maximise assistance with vandalism and theft management include: Face match rate > 90% with good camera angles and lighting. Processing multiple streams and multiple faces per image. Live face extraction and matching to databases of thousands of faces within 3 seconds.                                                                                                                State-of-the-art AI security software with Deep Learning allows the user to no longer need to install special LPR camerasIf the watchlist individual is wearing a mask or their face is not in view of the camera, their license plate may be a good indicator. If a particular car is detected several times loitering in the parking lot or street outside a store, the user can set the alerts for such car to get notified in the future. With an AI solution like this, common street cameras should be equipped with LPR capabilities. So, state-of-the-art AI security software with Deep Learning allows the user to no longer need to install special LPR cameras. High-performance alert mechanisms A high-performance AI solution, in addition to having high accuracy, should be able to: Easily integrate with 3rd-party systems Work well with all ONVIF IP cameras including infrared and thermal ones (for Intrusion detection) Analyses video streams in real time and trigger alerts within a few seconds Send alerts to multiple VMSs, connect with signalling devices such as loud speakers or flashing lights Send email notifications to security staff and police departments Send notification on mobile device using AI NVR mobile app Maintains a record of all alerts to provide evidence of intrusion and loitering instances for police and insurance agencies. To assist in theft and vandalism prevention, AI-based security systems with deep learning will do all of the tedious work for you. Their low cost and high performance also make them the most accessible security solutions in the market with large return on investment. Stopping crimes is a difficult, ongoing challenge, but with the right AI software, business vendors and police departments can do so with more ease.