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Marketing Options

Overview: offers a unique marketing platform which encapsulates and exploits all the advantages of online / new media compared with traditional marketing and promotional tools.  These include:

  • Continuously improving return on investment (ROI)

    content snowballs, generating ever-increasing and longer term exposure compared with a hard copy monthly or a 3 day exhibition.

  • Pull v. push marketing

    our traffic comes from people typing specific key words into Google and other search engines.  These purchasers and specifiers are coming to us with the intent to buy or specify.  This is profoundly different from trying to sell something to an audience hoping some of them happen to intend to buy or specify.

  • Measurability

    the key to online marketing is measurement, qualification and quantification, enabling detailed ROI and market feedback analysis of marketing spend

If you have made the smart decision to go online, go with the market leader!

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