Booth number: 26087
Vanderbilt, a subsidiary of ACRE LLC, is a global creator of security systems. Vanderbilt’s innovative approach to security technology – from design and manufacturing, through to distribution – makes environments safe, secure and easy to maintain. Vanderbilt’s products range from single-user systems to highly customised applications that fit the unique requirements of leading multi-national corporations. At ISC West, Vanderbilt will highlight its ACT365 Cloud-based Access Control and Video Management solution, as well as its signature Security Management System (SMS) enterprise access control solution, to visitors. This in addition to its lite blue® and bright blue® scalable web-based solutions.
Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience.
The ISC West expo has grown each and every year, adding more exhibitors, partners and manufacturers
As it's known today (by the Vanderbilt name), we've been a part of ISC West since 2013. But the company has been attending for many years under the previous iterations: Ingersoll Rand and Geoffrey Industries. The ISC West expo has grown each and every year, adding more exhibitors, partners and manufacturers, as well as educational and networking opportunities to keep its relevance in a changing market. In 2018, Vanderbilt first joined its sister company ComNet under the ACRE umbrella on the show floor, which was a great way to emphasize ACRE's presence in the market as a global leader in networking and security solutions.
Q: What strategies do you use to get the most out of exhibiting at ISC West?
In addition to providing several demo stations that are open to passersby interested in learning more about the solutions we offer, we also work to promote our presence through the sales team, who brings potential customers into the booth to highlight the technology. As a company, we also invest in some pre-show marketing with strategic media partners, as well as host booth events aimed at driving traffic and nurturing future/existing relationships with customers and partners. Vanderbilt is also invested in providing strategic integrations in the marketplace, so we strive to promote those to customers through our integrator and tech partners throughout the show.
Q: How do you quantify your success at ISC West? What ROI do you receive from the show?
There is also an incredible value in being there to support existing dealer relationships
As with many other organisations, we are focused on developing relationships — whether they are through existing partners and customers or potential partners and customers. Sales leads and setting up more in-depth conversations around the technology we can provide to businesses are always good ways to measure the success of a trade show, as well. There is also an incredible value in being there to support existing dealer relationships, especially when they bring their end users in to meet the manufacturer. It lends credibility, fosters confidence and may be one of the most important facets to this kind of relationship building (although this might be difficult to quantify the exact ROI).
Q: What sets ISC West apart from other trade shows on the calendar?
The size alone offers significant value to us and other exhibitors, as it continues to grow and be the main show to highlight new and emerging security trends across the industry. SIA has also focused a lot of time and effort on encouraging continuing education from security professionals, which helps drive more traffic to the show each year.