Promise Technology
SYNNEX brings the most relevant technology solutions to the IT market to help its partners sustainably grow their businesses
PROMISE’s entire lineup of storage solutions will be available to SYNNEX resellers

PROMISE Technology Inc., a provider in the storage industry, has expanded its distribution network in North America through an agreement with SYNNEX Corporation a Technology Solutions distributor. Under the terms of the agreement, PROMISE’s entire line-up of storage solutions will be available to SYNNEX resellers, providing access to a range of innovative technologies that address the challenges that come along with massive amounts of data.

Addressing video storage requirements

SYNNEX brings the most relevant technology solutions to the IT market to help its partners sustainably grow their businesses. PROMISE is a developer of storage solutions for the rich media, cloud, video surveillance, and IT market segments, providing highly effective solutions for creative and IT professionals ranging from small businesses to enterprises. Data storage remains one of the fastest growing sectors. SYNNEX has a proven track record of bringing ground breaking technologies to new and existing VARs, and PROMISE’s storage solutions fit nicely into the distributor’s strategy of addressing the increasing storage requirements surrounding video capture. PROMISE’s solutions support everything from the editing and distribution of 4K footage to the capture, backup, archiving of high-resolution monitoring, enabling SYNNEX to further penetrate key IT markets such as video surveillance and public safety.

Product marketing strategies

SYNNEX has deep expertise in technology and vertical markets, working to build next-generation solutions where the two intersect. By navigating growth opportunities in close collaboration with vendors and customers, SYNNEX is able to constantly evolve its go-to-market strategies to help its partners stay relevant in the ever-changing world of technology – a strategy that resonates with PROMISE.

“More than the joining of two technology leaders, the collaboration between PROMISE and SYNNEX is one of shared values and market synergies,” noted Behrouz Zali, senior director, channel sales and marketing, PROMISE Technology. “Combining our reach, strong positioning, rich product portfolio and expertise in the rich media, IT and surveillance sectors with SYNNEX’s channel expertise and strategically located distribution centres offers outstanding service and support capabilities to our channel partners.“

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