Messe Frankfurt New Era
- Publications: a&s international, a&s Asia, a&s China Best Buy, a&s China, a&s Installer, a&s Taiwan, a&s Italy, a&s India, a&s Adria, a&s Japan, a&s Vietnam, a&s Turkiye, Fire & Safety, Solutions
- Exhibitions: Secutech International, Secutech Thailand, Secutech Vietnam, Secutech India
- Online service: asmag.com
- Event: GDSF
Messe Frankfurt New Era news
The very best in IoT, artificial intelligence, edge computing and 5G technology will be on display at the upcoming edition of Secutech, which returns to the Taipei Nangang Exhibition Centre from 22 – 24 April 2020 for its 23rd edition. Commercial security and fire safety solutions will take centre stage at the fair, and in order to reflect the cross-sector influence of artificial intelligence and the IoT, Secutech 2020 will also feature dedicated zones for the smart building and mobility sectors. Data analysis solutions Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, explained that new show elements at the 2020 edition seeks to encourage collaboration across different sectors: “We are pleased to introduce the new 5G applications pavilion which will demonstrate how higher data speeds will impact fields such as the IoT." "In the new era of 5G IoT, the amount of data that can be transmitted between devices will be much higher, with applications not just for improved security, but also for better road safety and building management. This higher data volume is only useful if the information can be properly analysed, which is where Secutech 2020 will deliver even more value for trade buyers, thanks to its many exhibitors of data analysis solutions both on the edge and in the cloud.” Smart living and intelligent transportation Secutech has kept buyers abreast of emerging opportunities throughout its 23 year history Held under the supervision of the National Communication Commission, the new 5G Pavilion will welcome four of Taiwan’s main telecom providers: Chunghwa Telecom, Taiwan Mobile, FarEastTone and Asia Pacific Telecom. The four companies will join a lineup of around 350 exhibitors from around the world, showcasing everything from video surveillance cameras and access control systems, to facial recognition systems and security management platforms. Always in touch with technological trends, Secutech has kept buyers abreast of emerging opportunities throughout its 23 year history. Reflecting new developments in the IoT, in recent years the fair has introduced concurrent ‘SMAbuilding’ and ‘Mobility’ events as platforms that mix security solutions with other functionalities such as building management and smart parking. Fire and Safety For the 2020 fair, new elements are set to be introduced to the popular ‘SMAbuilding’ event including a themed ‘Building Internet of Things’ area that will focus specifically on residential property, commercial buildings, the retail sector and hotels. The area will showcase AI and IoT solutions that drive automation and device integration. Other additions will include dedicated zones for smart industrial facilities and construction projects. Safety solutions for health care facilities and nursing homes will be displayed alongside traditional equipment Held alongside SMAbuilding, the returning ‘Mobility’ event will also be a significant attraction, allowing exhibitors and visitors to discuss intelligent transportation solutions and generate genuine business outcomes. Covering a diverse product spectrum, the event will house four pavilions dedicated to smart railway, smart road, smart parking and smart logistics solutions. As a destination for Asia’s fire and safety practitioners to locate new equipment and learn about best practices, the concurrent ‘Fire and Safety’ event will also be returning to Secutech 2020. Personal protection equipment Demonstrating how the IoT can save lives, the event will host suppliers of smart disaster prevention devices at specialist zones. Safety solutions for health care facilities and nursing homes will also be displayed alongside traditional equipment such as fire extinguishers, firefighting gear and personal protection equipment. The 23rd edition of Secutech will take place from 22 – 24 April 2020. Secutech is organised by Messe Frankfurt New Era Business Media Ltd and is part of a global network of Safety Security and Fire trade fairs.
Displaying a collective enthusiasm to build a safer future, 8,576 industry professionals journeyed from all corners of Asia to attend the 7th edition of Secutech Thailand, which finished its four day run on 31 October. With smart city solutions as a core theme, exhibitors and visitors alike were united in their consensus that the Thai security market is full of potential, particularly due to the government’s commitment to smart city initiatives. Positive sentiment also surrounded the successful synergies created between Secutech Thailand and Digital Thailand Big Bang, which were held alongside each other for the first time this year. Under the banner of ‘smart city solutions week’, the two fairs together with Thailand Lighting Fair and Thailand Building Fair created a one-stop shop for a wide variety of smart city solutions. Secutech Thailand 2019 We are delighted that Secutech Thailand has once again built bridges for important business connections to be made" At the conclusion of the show, Ms. Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, said “We are delighted that Secutech Thailand has once again built bridges for important business connections to be made. The introduction of new show elements such as the Zhejiang Smart City area, as well as pavilions from Korea, Singapore and Taiwan has connected the market with innovative products that can solve important security, fire safety and smart living challenges”. She adds, “What’s more, our successful collaboration with the Digital Economy Promotion Agency to run Secutech Thailand and Digital Thailand Big Bang concurrently has helped to further build the profile of Thailand’s growing smart city scene.” High-level security solutions released More than 280 exhibiting brands participated at Secutech Thailand, with many commenting favourably about the connections that they made at the fair. “Every year that we attend Secutech Thailand we notice a different scale, and our company uses the platform to release a different high-level solution,” said Mr. Jeff Yang, the CTO of ZKTECO. Jeff added, “This year, we are showcasing our ‘one-face’ AI facial recognition technology. Many visitors have come to our booth and their feedback has been very good. Interest is coming from many different industries. We have met with system Integrators, government officials and interestingly yesterday we met with two visitors from banks.” Public and private sector collaboration Tasked by the government to lead Thailand’s digital transformation, the Digital Economy Promotion Agency has said that public and private sector collaboration will be crucial to achieve the government’s smart city goals. With government officials from both Thailand and the wider ASEAN region in attendance, Secutech Thailand’s exhibitors had the opportunity to showcase their innovative smart solutions to a relevant audience. More than 20 VIP tours connected exhibitors with various government agencies, including - the National Municipal League of Thailand, the Mass Rapid Transit Authority of Thailand, the Fire and Rescue Department, as well as representatives from the UTAPAO airport authority, Suvarnabhumi Airport and Don Mueang Airport. ISS security solutions on display ISS, an exhibitor of video analysis software saw opportunities to promote their smart city and transportation solutions at the fair ISS, an exhibitor of video analysis software saw opportunities to promote their smart city and transportation solutions at the fair. Mr. Nikolay Bushev, Vice President for international markets of the company said, “In the past we supplied our solutions to a smart region in Russia, where 15 different cities were linked to one monitoring centre, and at Secutech Thailand we have the possibility to show the Thai government our achievements. We are aiming to meet with traffic police and city authorities. Apart from these buyers we have noticed a lot of visitors from Myanmar, Laos, Vietnam and Indonesia.” Mr. Jonathan Chan, the Regional Product Manager of Singaporean company New DVR(s) was also enthused by the prospects in the smart city sector. He said, “The government has been talking about establishing 100 smart cities in Thailand, and we can see many changes. The mindset of people in Thailand is very accepting and they increasingly know what the IoT is about." IoT solutions and open source IoT platform Jonathan adds, ”Secutech Thailand continues to be very supportive of the smart city scene. We can see that the organisers continuously attract relevant industry players that are looking for IoT solutions. We see bright prospects in Thailand for our open source IoT platform.” In addition to thousands of visitors from across Thailand, the fair also attracted buyer delegations from Cambodia, Myanmar, Malaysia, Indonesia and Laos. Helping these buyers to forge new relationships, 167 successful business matching sessions and 181 personalised buyer tours took place throughout the show. Security cameras and digital locks exhibited Mr. Hoeung Kongkeasambath, the Managing Director of Bridge Real Estate came to the show as part of a delegation from Cambodia and was impressed with the connections that he was able to make at the fair. He said, “From year to year Secutech Thailand is improving and growing in size. This year I have found some interesting partners whose factories I will visit over the next few months. I am interested in their security cameras and digital locks”. He adds, “One is from Thailand and the other is from China. By working with these types of suppliers, I can help to improve the level of technology available in Cambodia. The organisation of the fair has been very smooth and I very much appreciate the business matching sessions where I have been able to have one-to-one conversations with potential partners to find scope for cooperation.” High-tech CCTV surveillance solutions exhibited We are looking for new technology and business partners and I feel that we have been able to find that here" The President of the Malaysian Chapter of the Asia Pacific Security Association (APSA), Mr. Dato’ Sri Haji Mustapa Bin Haji Ali, was also impressed with the relationships he was able to build at the fair. He said, “We are looking for new technology and business partners and I feel that we have been able to find that here. The other day, I found a CCTV surveillance solution that I can introduce to our members, and perhaps introduce to the government for possible applications in our country”. He adds, “The business matching service is good; it has helped me find the new business partners that I was looking for. For sure, we will be back here next year. This year we brought 24 members and next year, we want to bring more than 40 members to visit Secutech Thailand.” Fire & Safety Thailand Delegation members also applauded the fair as a great place to network with security associations from different countries: “We have found a lot of opportunities to generate business in the surveillance and access control segments at Secutech Thailand,” said Ms. Wah Wah Min, Secretary of the Private Security Services Association of Myanmar. “But we also come to the fair because it’s a good occasion to network with other associations from across ASEAN. This helps us to expand our network and learn from each other.” Concurrent Fire & Safety Thailand event facilitates transfer of disaster prevention and emergency equipment from Taiwan and Korea. Extinguishing systems, fire alarms on display On top of high-tech surveillance, video analytics, management software and access control systems, visitors to Secutech Thailand could also locate extinguishing systems, alarms, sensors and personal protection equipment at the concurrent ‘Fire & Safety Thailand’ event. A highlight of the event was the Korea Fire Institute Pavilion which hosted internationally certified brands. NARLabs, an organisation founded by the Taiwan Ministry of Science and Technology was also in attendance at the event. Explaining the organisation’s reasons for joining, Mr Kuang-Chong Wu, the Vice President of NARLabs said, “Thailand is one of the most important countries in Southeast Asia for us. Two of our centers – the National Center for Research on Earthquake Engineering and the National Center for High-Performance Computing – are participating at Secutech Thailand 2019 to exhibit our smart technology related to disaster prevention and mitigation. We hope that by showing our technologies, we can enable and initiate more cooperation between our two countries.” Floods, weather monitoring solutions The services that we provide such as flood mapping can help the government better deal with the issue" Another Taiwanese organisation, the Taiwan Association of Disaster Prevention Industry (TADPI) brought a number of companies to share solutions for pollution monitoring, advanced weather forecasts, and flood defense to name a few. “When it comes to Thailand, I think we all remember the floods of 2011”, said Mr Daniel Yao, the Executive Director of the association. “Because of ground sediment issues in Bangkok we are likely to see flooding again. The services that we provide such as flood mapping can help the government better deal with the issue. Taiwan is recognised by the United Nations as an area most effected by natural disasters. So the people of Taiwan have accumulated experience of how to deal with natural disasters that we can share. That’s why we are here at Secutech Thailand, to use the fair as a bridge to connect with those people who are in need of our services.” Smart Factory Conference While new business relationships were being formed in the exhibition hall, important industry insights were being gained at the fair’s Smart Factory Conference. The conference updated industry professionals on topics such as security automation, smart disaster prevention and industry 4.0. Following his presentation at the conference, Mr. Somwang Boonrakcahroen, President of the Thai – German institute underlined the value that the conference delivered, “Today I talked about digital technology and how it can be used to achieve industry 4.0. At the moment, Thailand can be described on average as being at a level of industry 2.5. One of the first steps we need to take to reach industry 4.0 is to build awareness. This conference helps to achieve this goal by informing attendees about what technologies are involved in industry 4.0 and how they can be implemented.”
The IoT is not only integrating devices and services, it is also bringing businesses together – particularly in the safety, security and fire sectors. This fact was demonstrated at the latest edition of Secutech Vietnam, where a record 380 exhibitors and 14,239 trade visitors converged to do business and learn about the latest products. Brands from 21 countries and regions lined up at the show, with many commenting that the market for smart solutions is becoming increasingly competitive. With a population of almost 100 million and construction projects taking place across the country, exhibitors were pleased to find opportunities not just in Ho Chi Minh City and the south of Vietnam, but across the entire country. Secutech Vietnam 2019 At the conclusion of the show, Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd said: “This 12th edition of Secutech Vietnam has delivered concrete business results. Apart from serving the smart city sector, the concurrent Fire & Safety Vietnam and SMABuilding events have helped industry players to collaborate, solve pain points, and take advantage of growth potential in the factory, residential and commercial property sectors. Through its concurrent events and fringe programme, we are proud that Secutech Vietnam continues to orient the regions’ safety, security and fire sectors towards a bright future.” Taking place at the Saigon Exhibition and Convention Centre from 14 – 16 August 2019, the mood inside the exhibition hall was positive as exhibitors displayed their latest IoT, surveillance, fire safety, access control, cloud computing, and artificial intelligence technologies to trade buyers from across Vietnam. IoT, video, access control Aiming to find more partners in Vietnam, and so far we have met a lot of project owners and system integrators at the fair" Because of the increasingly competitive business environment, many brands decided to boost their presence at the fair by exhibiting at a dedicated booth, having previously been represented at Secutech Vietnam through local distributors. “The market is growing so fast that we need a platform to meet the right customers,” said Mr Charly Wang, the Regional Sales Director of Merit LILIN, a supplier of IP surveillance and video analysis solutions. He continued, “We are aiming to find more partners in Vietnam, and so far we have met a lot of project owners and system integrators at the fair.” Global security companies exhibit Apart from LILIN, other well-known brands in attendance included Avigilon, Bosch, Hanwha Techwin, Hitron, Kedacom, Nha An Toan (a Hikvision and ABB distributor), and ZKTeco. Organised by the Shenzhen Circular Economy Association and the Shenzhen Municipal Commerce Bureau, the Shenzhen Pavilion was one of four international pavilions at the trade fair. Hosting 20 leading suppliers including ANJIA, DOPHIGO, Feyond, GoldenVision, Harvest Kang and Jeas-Union, the pavilion showcased the latest solutions in smart building, smart home and transportation. The show’s international contingent also included nearly 40 companies in pavilions from Singapore, the Korea Fire Institute, and the Japan Fire Pavilion. Smart city and retail Aiming to meet trade visitors from across Vietnam, Hanwha Techwin were introducing their surveillance and service centre solutions for smart city, smart factory, and retail at the show. Mr Ta Quang Huy, the Country Manager of the company said, “We have exhibited at the show for four consecutive years because of the wide variety of visitors that come here, not only from Ho Chi Minh City, but also from major cities such as Danang, Hanoi, and Central Vietnam. Compared to last year, the visitor flow has increased, and clients seem to be focusing a lot on smart city.” At the fair’s concurrent SMABuilding event, exhibitors also painted a favourable picture of market prospects: “According to reports that we have read, the smart building market in Vietnam is expected to grow by 20 to 30 percent until 2030,” said Ms Bui Thi Huong Lan, the CEO Assistant at TechPro. “Our main objective at the fair is to promote our new biometric security solutions to the market. We are really satisfied with the results. In just one day we have received more than 100 potential clients at our booth that are relevant to the smart building and home markets, including contractors.” Fire safety solutions We manufacture a wide range of firefighting equipment, including specialised vehicles and ambulances" With a record-breaking scale of display, up 21% from 2018, visitors to the concurrent Fire & Safety Vietnam event were able to locate extinguishing systems, alarms, valves, personal protection equipment, CPR solutions, and fire dust detection systems from well-known brands such as D&C Vina, Funayama, Himax, Masflo, Nittan, Secom, SFFECO, Yun Yang, VT Plus, Quoc Nam and many more. According to an exhibitor at the event, Mr Radwan Halabi, the Export Director of NAFFCO, new construction projects have opened up a gap in the market for internationally certified products, “We manufacture a wide range of firefighting equipment, including specialised vehicles and ambulances. In the Vietnamese market, new projects are looking for internationally certified products, especially high-rise buildings and shopping malls. The results of our participation at Secutech Vietnam have been really good. The visitors here are very unique, and we have not met any visitors that are unrelated to our products.” New trends and technology With so many internationally renowned brands exhibiting at the fair, Secutech Vietnam 2019 proved itself to be the ideal destination for trade buyers to identify new trends and find appropriate products for their businesses. New at the show this year, the business matching service hosted more than 530 tours and meetings with more than 85% expressing their satisfaction with the service as an efficient way to target solutions of interest and establish new business connections. CCTV and AI “I have been visiting the show for eight years, and I can see that there are more brands joining each year. Almost all the key brands in the industry are present,” said Mr Dao Anh Dung, the Sales Manager of Sao Nam An. “So far, I have noticed that there are more CCTV solutions which are highly flexible and can be adjusted to customer needs. The AI technology is becoming more mature too.” Other visitors noted that there is increased interconnectivity between devices. Mr Nguyen Van Huynh, a Product Designer from Cty TNHH PCCC Sao Viet, said “We are a fire alarm system developer for commercial and residential uses. We are working on a new system and I am one of the technicians in the team. I am here to learn about market and industry trends so that we can adjust our products to fit market needs. I have noticed that there is increasing adoption of IoT and connective technologies to integrate systems. This is something that we are also working on.” Networking and sourcing Networking and sourcing opportunities apart, the trade fair offers an information exchange platform In addition to networking and sourcing opportunities, the trade fair also provided an information exchange platform that helped sector players learn about important growth areas. One of many sectors primed for future growth is smart factory, however the sector is still in a nascent stage. “At the moment there are not a lot smart factories in Vietnam but many manufacturers are expressing serious intentions to set up smart factories,” said Mr Long Nguyen, the CEO of Houselink and a speaker at the Smart Factory Conference. “A lot of the topics that we discussed at the conference are very practical for these manufacturers, and some attendees asked for further information after my presentation. Attendees can also find related products in the fairground, so bringing this conference to the show is really useful for the local industry.” Fire protection solutions Some of the key themes of the conference ranged from market updates, government policy, security, management efficiency, IoT applications, and fire safety. For fire safety professionals, there were plenty of industry insights on offer at a seminar dedicated to fire protection solutions. Speakers included representatives from the Vietnam Fire and Rescue Police Department and the Korea Fire Institute, who discussed regulations, UL certification, fire prevention in mixed-use buildings, intelligent alarm systems and more. Secutech Vietnam is jointly organised by Messe Frankfurt New Era Business Media Ltd and Vietnam Advertisement and Fair Exhibition JSC. The next edition will take place from 20 – 22 August 2020 at SECC, Ho Chi Minh City.