Messe Frankfurt New Era
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- Exhibitions: Secutech International, Secutech Thailand, Secutech Vietnam, Secutech India
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- Event: GDSF
Messe Frankfurt New Era news
The IoT is not only integrating devices and services, it is also bringing businesses together – particularly in the safety, security and fire sectors. This fact was demonstrated at the latest edition of Secutech Vietnam, where a record 380 exhibitors and 14,239 trade visitors converged to do business and learn about the latest products. Brands from 21 countries and regions lined up at the show, with many commenting that the market for smart solutions is becoming increasingly competitive. With a population of almost 100 million and construction projects taking place across the country, exhibitors were pleased to find opportunities not just in Ho Chi Minh City and the south of Vietnam, but across the entire country. Secutech Vietnam 2019 At the conclusion of the show, Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd said: “This 12th edition of Secutech Vietnam has delivered concrete business results. Apart from serving the smart city sector, the concurrent Fire & Safety Vietnam and SMABuilding events have helped industry players to collaborate, solve pain points, and take advantage of growth potential in the factory, residential and commercial property sectors. Through its concurrent events and fringe programme, we are proud that Secutech Vietnam continues to orient the regions’ safety, security and fire sectors towards a bright future.” Taking place at the Saigon Exhibition and Convention Centre from 14 – 16 August 2019, the mood inside the exhibition hall was positive as exhibitors displayed their latest IoT, surveillance, fire safety, access control, cloud computing, and artificial intelligence technologies to trade buyers from across Vietnam. IoT, video, access control Aiming to find more partners in Vietnam, and so far we have met a lot of project owners and system integrators at the fair" Because of the increasingly competitive business environment, many brands decided to boost their presence at the fair by exhibiting at a dedicated booth, having previously been represented at Secutech Vietnam through local distributors. “The market is growing so fast that we need a platform to meet the right customers,” said Mr Charly Wang, the Regional Sales Director of Merit LILIN, a supplier of IP surveillance and video analysis solutions. He continued, “We are aiming to find more partners in Vietnam, and so far we have met a lot of project owners and system integrators at the fair.” Global security companies exhibit Apart from LILIN, other well-known brands in attendance included Avigilon, Bosch, Hanwha Techwin, Hitron, Kedacom, Nha An Toan (a Hikvision and ABB distributor), and ZKTeco. Organised by the Shenzhen Circular Economy Association and the Shenzhen Municipal Commerce Bureau, the Shenzhen Pavilion was one of four international pavilions at the trade fair. Hosting 20 leading suppliers including ANJIA, DOPHIGO, Feyond, GoldenVision, Harvest Kang and Jeas-Union, the pavilion showcased the latest solutions in smart building, smart home and transportation. The show’s international contingent also included nearly 40 companies in pavilions from Singapore, the Korea Fire Institute, and the Japan Fire Pavilion. Smart city and retail Aiming to meet trade visitors from across Vietnam, Hanwha Techwin were introducing their surveillance and service centre solutions for smart city, smart factory, and retail at the show. Mr Ta Quang Huy, the Country Manager of the company said, “We have exhibited at the show for four consecutive years because of the wide variety of visitors that come here, not only from Ho Chi Minh City, but also from major cities such as Danang, Hanoi, and Central Vietnam. Compared to last year, the visitor flow has increased, and clients seem to be focusing a lot on smart city.” At the fair’s concurrent SMABuilding event, exhibitors also painted a favourable picture of market prospects: “According to reports that we have read, the smart building market in Vietnam is expected to grow by 20 to 30 percent until 2030,” said Ms Bui Thi Huong Lan, the CEO Assistant at TechPro. “Our main objective at the fair is to promote our new biometric security solutions to the market. We are really satisfied with the results. In just one day we have received more than 100 potential clients at our booth that are relevant to the smart building and home markets, including contractors.” Fire safety solutions We manufacture a wide range of firefighting equipment, including specialised vehicles and ambulances" With a record-breaking scale of display, up 21% from 2018, visitors to the concurrent Fire & Safety Vietnam event were able to locate extinguishing systems, alarms, valves, personal protection equipment, CPR solutions, and fire dust detection systems from well-known brands such as D&C Vina, Funayama, Himax, Masflo, Nittan, Secom, SFFECO, Yun Yang, VT Plus, Quoc Nam and many more. According to an exhibitor at the event, Mr Radwan Halabi, the Export Director of NAFFCO, new construction projects have opened up a gap in the market for internationally certified products, “We manufacture a wide range of firefighting equipment, including specialised vehicles and ambulances. In the Vietnamese market, new projects are looking for internationally certified products, especially high-rise buildings and shopping malls. The results of our participation at Secutech Vietnam have been really good. The visitors here are very unique, and we have not met any visitors that are unrelated to our products.” New trends and technology With so many internationally renowned brands exhibiting at the fair, Secutech Vietnam 2019 proved itself to be the ideal destination for trade buyers to identify new trends and find appropriate products for their businesses. New at the show this year, the business matching service hosted more than 530 tours and meetings with more than 85% expressing their satisfaction with the service as an efficient way to target solutions of interest and establish new business connections. CCTV and AI “I have been visiting the show for eight years, and I can see that there are more brands joining each year. Almost all the key brands in the industry are present,” said Mr Dao Anh Dung, the Sales Manager of Sao Nam An. “So far, I have noticed that there are more CCTV solutions which are highly flexible and can be adjusted to customer needs. The AI technology is becoming more mature too.” Other visitors noted that there is increased interconnectivity between devices. Mr Nguyen Van Huynh, a Product Designer from Cty TNHH PCCC Sao Viet, said “We are a fire alarm system developer for commercial and residential uses. We are working on a new system and I am one of the technicians in the team. I am here to learn about market and industry trends so that we can adjust our products to fit market needs. I have noticed that there is increasing adoption of IoT and connective technologies to integrate systems. This is something that we are also working on.” Networking and sourcing Networking and sourcing opportunities apart, the trade fair offers an information exchange platform In addition to networking and sourcing opportunities, the trade fair also provided an information exchange platform that helped sector players learn about important growth areas. One of many sectors primed for future growth is smart factory, however the sector is still in a nascent stage. “At the moment there are not a lot smart factories in Vietnam but many manufacturers are expressing serious intentions to set up smart factories,” said Mr Long Nguyen, the CEO of Houselink and a speaker at the Smart Factory Conference. “A lot of the topics that we discussed at the conference are very practical for these manufacturers, and some attendees asked for further information after my presentation. Attendees can also find related products in the fairground, so bringing this conference to the show is really useful for the local industry.” Fire protection solutions Some of the key themes of the conference ranged from market updates, government policy, security, management efficiency, IoT applications, and fire safety. For fire safety professionals, there were plenty of industry insights on offer at a seminar dedicated to fire protection solutions. Speakers included representatives from the Vietnam Fire and Rescue Police Department and the Korea Fire Institute, who discussed regulations, UL certification, fire prevention in mixed-use buildings, intelligent alarm systems and more. Secutech Vietnam is jointly organised by Messe Frankfurt New Era Business Media Ltd and Vietnam Advertisement and Fair Exhibition JSC. The next edition will take place from 20 – 22 August 2020 at SECC, Ho Chi Minh City.
Ho Chi Minh City takes its place at the centre of Asia’s security world this week, as a record 380 exhibitors aim to catch the attention of trade buyers at the 12th edition of Secutech Vietnam. Displaying best-in-class products in the fields of safety, security and fire, the trade fair takes place at the Saigon Convention and Exhibition Centre from 14 – 16 August 2019. According to Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, the fair has adapted to accommodate emerging vertical markets: “Thanks to the traction of Industry 4.0, a new wave of IoT adoption is taking place in Vietnam. With this in mind, we have introduced the ‘Smart Factory Conference’ to the fair’s fringe programme. This adds to what is already an exciting exchange platform for the smart city and smart building markets.” 11% rise in number of exhibitors As the market for security products in Vietnam has matured, exhibitor participation has risen for six consecutive yearsBy further easing the process of doing business in Vietnam, the fair continues to gather support from both industry associations and new exhibitors. In fact, as the market for security products in Vietnam has matured, exhibitor participation has risen for six consecutive years. In celebration of the fair’s expansion, Ms Tsai added: “This year we are delighted to be recording an 11% rise in exhibitor numbers. Last year, the fair attracted 13,800 trade visitors, and at the coming edition we are anticipating yet another strong turnout from system integrators, distributors, consultants and related trade buyers.” Solution providers from 21 countries and regions will showcase their products across 11,000 sqm of exhibition space at the fair, including the likes of Avigilon, Bosch, Hanwha Techwin, Hitron, KPS, LILIN, PHUC BINH, Nha An Toan (a distributor of Hikvision and ABB products), and ZKTeco. Demand for energy efficient solutions In the smart building sector, demand for connected IoT products can be broken down into four main categories: smart homes, smart apartment buildings, smart commercial buildings and smart factories. Security applications are a key demand, but buyers also seek solutions for energy savings and management efficiency. With this in mind, Secutech Vietnam’s concurrent SMABuilding Vietnam event provides a sourcing hub for related products such as building management platforms and energy-saving systems, as well as access control systems, biometrics, IP surveillance solutions and intercoms. Connecting with suppliers of smart building The Pavilion will provide destination for buyers to connect with suppliers of smart building and security technologyOne of numerous highlights of the event is the Singapore Pavilion. As a leader in cloud services and IoT technology, Singapore is home to some of the world’s premier digital solution providers. The Pavilion will provide a one-stop destination for buyers to connect with suppliers of smart building and security technology, including ASME, Force 21, Kedacom, Multron, Servo Dynamic, Ubergard, and Worldtags. Another cluster of international brands is the Shenzhen Pavilion. Organised by the Shenzhen Circular Economy Association and the Shenzhen Municipal Commerce Bureau, the pavilion gathers more than 20 leading suppliers to showcase up-to-date solutions not only for smart building and smart home, but also transportation. In addition to excellent product variety, trade visitors will be able to gather relevant industry information at the fair. In fact, a series of conferences and seminars ensure that visitors will leave with up-to-date market intelligence in the areas of smart factories and fire & safety. Implementing appropriate fire systems The sector draws demand from a variety of different verticals, including high rise buildings, factories and industrial parksIn collaboration with Houselink JSC, the new Smart Factory Conference has been introduced to meet the needs of contractors, consultants, investors, end users and other related stakeholders from Vietnam’s expanding smart factory sector. Shining a spotlight on Industry 4.0, topics will include security solutions for industrial zones, factory automation management as well as the implementation of appropriate fire systems for industrial premises. Bringing the full fraternity of regional fire safety stakeholders together is the concurrent ‘Fire Safety and Rescue Vietnam’ event. International exhibitors will be trying to capitalise on the high demand in the Vietnamese fire safety sector, as rising awareness has raised demand for higher standard equipment. The sector draws demand from a variety of different verticals, including high rise buildings, factories and industrial parks. Thanks to the current construction boom, real estate developers in particular are investing in high standard products for their latest projects. Fire safety products at the event Products that can be located at the event include fire trucks, personal protection equipment and sprinkler systemsThe Korea Fire Institute and the Japan Pavilion are two international pavilions offering a wide selection of quality products including fire extinguishers, alarms, rescue equipment and first aid kits. The pavilions join a total of 28 exhibitors, both domestic and international, such as Akao, Hatsuta, Jinwoo, Kobayashi, Masteco, Rezontech, and Shilla Fire. Other products that can be located at the event include fire trucks, personal protection equipment and sprinkler systems. Supplementing the event is the ‘Fire and Safety Seminar’, which will provide information about new technologies and best practices for disaster prevention in factories and buildings. To help visitors navigate Secutech Vietnam’s wide range of products and solutions, a business matching service will run throughout the three days of the fair. Based on vertical markets, or specific products of interest, catered tours will ensure that trade buyers connect with the most appropriate suppliers for their business needs. Visitors can pre-register for the service online, or visit the business matching centre during the fair.
After a busy three days of business exchanges in Mumbai, the 2019 edition of Secutech India was hailed as a success, with many participants commending the new smart home zone as a welcome addition to the show. A consensus was also reached on the effectiveness of the fair’s fringe events, which updated the market on smart city infrastructure and security technology. Travelling from the subcontinent and beyond, more than 20,000 security industry professionals visited the fair from 25 – 27 April 2019 at the Bombay Exhibition Center. “The new smart home zone and exhibitors of intelligent transportation technology were added to help participants take advantage of the growing market for smart devices and intelligent solutions,” said Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd. “The enthusiastic response to the new additions and the positive sentiments expressed about the fringe seminars demonstrate that the fair remains firmly in touch with the needs of the local market.” Commercial security and fire safety products The fair showcased the very best commercial security and fire safety products from regional heavyweightsOn top of smart home and intelligent transportation solutions, the fair showcased the very best commercial security and fire safety products from regional heavyweights. To the satisfaction of trade visitors, over 200 exhibitors were in attendance at the fair, including brands such as AAAG, Avigilon, Biomax, CP Plus, ESSL and Mantra. Altogether, the fair spanned 15,000 sqm, with the commercial security exhibitors forming the largest section. The applications of AI in video surveillance systems was a hot topic of conversation in the exhibition hall, where exhibitors such as Hikvision and Veracity demonstrated how the technology can be used to support processes such as facial recognition and automatic security alerts. Live demonstrations of threat detection systems also attracted great interest from trade visitors. Ideal occasion to launch new products From the standpoint of many international exhibitors, positive conditions in the domestic security market and a strong turnout of quality buyers, meant that the fair was an ideal occasion to find strategic partnerships and launch new products. A good example of this was the Shenzhen pavilion, which hosted an array of OEMs and ODMs from the smart home and intelligent building sectors. The participating companies at the pavilion were looking to find business partners, distributors and re-selling partners for the Indian market, but the pavilion was also of great interest to system integrators and consultants, who could find an array of security surveillance cameras, smart home devices and access control systems. Detection and alarm systems As part of the fire and safety event, a fire safety volunteer training took place on the third day of the fairAnother success was the concurrent fire and safety event, which returned for its 2nd edition as the destination for buyers to locate the latest firefighting products, emergency response systems and evacuation equipment. With the number of high-rise buildings in India increasing, the event was an important hub for the market to locate the relevant safety solutions, such as detection and alarm systems, emergency lighting and escape ladders. As part of the event, and in partnership with the Maharashtra fire services, a fire safety volunteer training took place on the third day of the fair, allowing participants to learn about the fundamentals of fire, safety precautions and evacuation drills. Bringing smart city fraternity together In addition to the fire safety training, the organisers of Secutech India, together with knowledge partners PwC India and Mitkat Advisory, formulated two days of seminars and conferences to deliver the most relevant market intelligence for India’s security professionals. Led by high profile industry members and representatives of local government departments, discussion points included the next five years development prospects for India’s smart cities, emergency response mechanisms and cyber security. A speaker at the Secutech Smart City Infrastructure Conference, Mr Samrendra Kumar, the Co-founder and MD of Mitkat Advisory, said that the forum was effective in bringing the regions smart and safe city fraternity together for productive discussions: “You have government officials, policy makers, law enforcement and other government departments in attendance. There are also OEMs and systems integrators. So, this is a great place to interact with a full array of people who are going to make tomorrow’s cities smarter and safer.” AI products and big data analysis This year we are focussed on AI products, deep learning technology and big data analysis"“We provide total solutions in the security and surveillance industry and we have participated at the fair several times since the first edition. This year we are focussed on AI products, deep learning technology and big data analysis. The industry is seeing the arrival of advanced solutions. Not just AI, but also things like big data. In just three days at the fair, we can get a complete picture of the market and an understanding of customer requirements." “It’s also an opportunity for us to exhibit our capabilities and new products. The quality of visitors is improving. A lot of systems integrators are coming in and we see people from different regions such as the South of India. The feedback from visitors has been positive and we will return again next year,” said Mr Ashish Dhakan, Managing Director, Prama Hikvision, India. Innovative LPR system “ESSL has been in existence since 2004 in the field of biometrics and over the years we have become market leaders. Our license plate recognition system, which we call LPR, is new and innovative. There are very few companies that are offering this solution in India. With the maturity that we have reached in this market, Secutech India is an ideal forum to meet up with our present channel buyers, interact with them, showcase our products, and more importantly, get feedback that we can use to make visions for the next year. “Our stand has great visibility and our booth is large with lots of space for customers to spend time with their products of interest. The feedback so far has been excellent, and we are definitely satisfied with the flow and quality of visitors. We will return again next year,” said Mr Roshan Bohra, Director, eSSL, India. UL listed CO2 separation system We specialise in different kinds of gas separation systems for the fire safety sector"“We specialise in different kinds of gas separation systems for the fire safety sector. Our CO2 separation system is a UL listed product. This is our second time exhibiting at the fair. We have returned because the quality of this show is high. Our main objective is to increase our brand exposure and show our presence in the market. “The organisers of the fair are doing a great job of connecting us with end users through the ‘connect’ business matching programme. The visitor quality has been good; it’s not just the numbers but it’s also the type of visitors. We have met decision makers from companies such as Reliance, HPCL, and BPCL, so we are happy with the result,” said Mr Kunal L Zatakia, Director, Swastik Synergy Engineering, India. Learning about the new products “I work for the Meteorological department of India, a Central government organisation in Bombay. This is my first time at the show, and I’m looking for products and solutions that can be used in our offices and buildings, such as biometrics. I have found a lot of new devices which I didn’t know about such as facial recognition products. The show is wonderful with a lot of visitors – it helps us understand the new products that are in the market,” said Mr Sunil G Kamble, Director, Met Department, Govt of India. The quality of exhibitors is good and some of the exhibitors have done a great job at reaching out to customers at the fair"“I am a system integrator from Mumbai, and I’ve been coming to the show for the past five years. I’m searching for new CCTV products and advanced technologies. The fair helps me to research any new solutions that the large companies are offering, and I have been able to learn a lot about new developments. I will definitely return again next year,” said Mr Ronald Rodrigues, Systems Integrator, Classic Network, India. “My company is involved in CRM solutions and I am here at the fair to network with companies from the same field. We would like our company to expand globally and this is a good step to meet others in the industry. The quality of exhibitors is good and some of the exhibitors have done a great job at reaching out to customers at the fair. This is a good place to explore different players in the industry. I will return again next year,” said Ms Pooja Khedekar, Customer Success Manager, Edge CRM, India.