Hikvision
Hikvision has always been improving its products, marketing and positioning, seeking to anticipate future trends
Smart and Turbo HD lines were explained at the meeting

‘It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.’ (C. Darwin). This quote was shared by Jiangfeng Zhi, President at Hikvision Europe BV to the audience during the two-day event dedicated to the first European distributors’ meeting held in Lisbon on April 23-24, 2015.

Sales revenue of 2.82 billion USD in 2014

Hikvision has always been improving its products, marketing and positioning, seeking to anticipate future trends. This attitude led to a strategy adaptation, thus leading the Chinese company, sales leader in its own country, to expand overseas with excellent results – a sales revenue of 2.82 billion USD in 2014, 13,000 employees, 4800 R&D engineers.

Aim at highly cooperative relationship with clients

In the name of transparency and close relationships with partners, six special guests have been given a chance to speak, following the introduction of their respective Hikvision Sales Directors from Italy, North-West Europe, Central and Eastern Europe, UK, Israel and Russia. Each of these distributors shared their story and sense of belonging to the Hikvision family.

Keen Yao, International Marketing Director, has frequently highlighted the importance of this event. It’s now clear that, given the strong position of product lines, the company should aim at strengthening a firm, trustworthy and highly cooperative relationship with its clients, that is to say the distributors throughout Europe.

Hikvision global market share reached 11% in 2013

But there’s more, Hikvision does not only rely on the intuition of its managers and skills of distributors, but also focus on research to stay close to the market and customers. The Security & Fire Market Analyst Aaron Dale from IHS Research was invited to the event, and has brought figures and market trends for the forthcoming years. Given the drop in sales of analogue cameras, it is now confirmed the growth of second generation HD CCTV devices, such as TVI technology, and the increase in IP cameras’ shipments. In 2013, Hikvision global market share has reached 11%. Dale subsequently touched upon the topic of key vertical markets for Europe. A special attention has to be paid to residential and consumer markets that will eventually involve both traditional video surveillance systems and Home Monitoring/Smart Home Video Surveillance.

The two-day event organised at Xabregas Palace in Lisbon

A charming Gala Dinner organised at Xabregas Palace in Lisbon has been the turning point of these two days: an occasion for networking and assisting at the awarding ceremony of distributors who have been invited on stage to receive recognition for their growth performance, technical support to clients or even the long-term relationship with Hikvision.

The second day has then been focusing on in-depth presentations on technologies and products. Smart and Turbo HD lines have been thoroughly explained. That’s also because, together with a huge brand awareness activity, the company is aiming at achieving the “product-range awareness”. This strategy will be even more visible on the upcoming security exhibitions, road shows and events.

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version

Hikvision news

Hikvision discusses seven key trends for the security industry in 2020

“Normally when we talk about trends and the future, we are actually thinking more about the present. The reason we are keen on understanding trends is because we want to know how they will affect our current business and how we should act now to avoid being outdated.” Significant changes have shaped the security industry during the last decade, and more exciting innovations should be expected in the 2020s. Emerging technologies and applications, such as multi-dimensional perception,...

Mission 500 announces a Security 5k/2k fundraiser at ISC West 2020

Mission 500 is excited to announce this year’s Security 5k/2k fundraiser at ISC West 2020 will be held on Thursday, March 19th. The event will be located at 2601 East Sunset Road, in Las Vegas, Nevada and will benefit children and families in need across the United States. Registrations to participate in this year’s event are open. Those who are unable to attend or participate in the physical event can sign up and donate as a virtual runner or walker. Wide array of new securit...

Hikvision showcases Video & Audio Convergence Solution with real-time intrusion deterrent functionality

Hikvision, global provider of innovative security products and solutions, has introduced its Video & Audio Convergence Solution to the market, featuring an innovative real-time intrusion deterrent feature. With Hikvision’s new Video & Audio Convergence Solution, IP speakers now can be linked with cameras, access control systems, and alarm devices. When the CCTV system automatically detects an intrusion or if the alarm system is activated, IP speakers can immediately play programme...

Hikvision case studies

Hikvision cameras secure logistics company Samskip with the help of Securitas Iceland

When you’re securing premises in Iceland, you need a reliable system that can cope with both plummeting temperatures and low-light levels. Hikvision cameras were used in such a solution – chosen by Securitas Iceland to secure a harbour for customer Samskip in Reykjavik. Global logistics company Samskip is one of the larger transport companies in Europe with offices in 24 countries in Europe, North and South America, Asia and Australia. They operate an extensive network of container...

Prama Hikvision’s security solutions safeguard Sanjivani Group of Institutes at Kopargoan, India

Prama Hikvision partnered with the Sanjivani Group of Institutes to offer latest surveillance and security solutions. For the first time that Artificial Intelligence was offered, and enabled face recognition terminals in India’s education sector. Sanjivani Group of Institutes situated at Kopargaon, Ahmednagar is a premier institute for Engineering, Pharmacy, Nursing and Diploma in Ahmednagar District. Sanjivani took its names and inspiration from the famous epic of Ramayana where ‘S...

Hikvision multi-site surveillance solution protects Gujarat Technical Education facility

VMS software and IP products from Hikvision, a supplier of innovative video surveillance products and solutions, are now being used by the Government of Gujarat Directorate of Technical Education (DTE), to protect and administer education facilities and services across Western India. A government organisation that provides qualitative and higher level technical training for students from a diverse mix of financial and social backgrounds, the Directorate of Technical Education’s (DTE) goal...