Hikvision
Hikvision has always been improving its products, marketing and positioning, seeking to anticipate future trends
Smart and Turbo HD lines were explained at the meeting

‘It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.’ (C. Darwin). This quote was shared by Jiangfeng Zhi, President at Hikvision Europe BV to the audience during the two-day event dedicated to the first European distributors’ meeting held in Lisbon on April 23-24, 2015.

Sales revenue of 2.82 billion USD in 2014

Hikvision has always been improving its products, marketing and positioning, seeking to anticipate future trends. This attitude led to a strategy adaptation, thus leading the Chinese company, sales leader in its own country, to expand overseas with excellent results – a sales revenue of 2.82 billion USD in 2014, 13,000 employees, 4800 R&D engineers.

Aim at highly cooperative relationship with clients

In the name of transparency and close relationships with partners, six special guests have been given a chance to speak, following the introduction of their respective Hikvision Sales Directors from Italy, North-West Europe, Central and Eastern Europe, UK, Israel and Russia. Each of these distributors shared their story and sense of belonging to the Hikvision family.

Keen Yao, International Marketing Director, has frequently highlighted the importance of this event. It’s now clear that, given the strong position of product lines, the company should aim at strengthening a firm, trustworthy and highly cooperative relationship with its clients, that is to say the distributors throughout Europe.

Hikvision global market share reached 11% in 2013

But there’s more, Hikvision does not only rely on the intuition of its managers and skills of distributors, but also focus on research to stay close to the market and customers. The Security & Fire Market Analyst Aaron Dale from IHS Research was invited to the event, and has brought figures and market trends for the forthcoming years. Given the drop in sales of analogue cameras, it is now confirmed the growth of second generation HD CCTV devices, such as TVI technology, and the increase in IP cameras’ shipments. In 2013, Hikvision global market share has reached 11%. Dale subsequently touched upon the topic of key vertical markets for Europe. A special attention has to be paid to residential and consumer markets that will eventually involve both traditional video surveillance systems and Home Monitoring/Smart Home Video Surveillance.

The two-day event organised at Xabregas Palace in Lisbon

A charming Gala Dinner organised at Xabregas Palace in Lisbon has been the turning point of these two days: an occasion for networking and assisting at the awarding ceremony of distributors who have been invited on stage to receive recognition for their growth performance, technical support to clients or even the long-term relationship with Hikvision.

The second day has then been focusing on in-depth presentations on technologies and products. Smart and Turbo HD lines have been thoroughly explained. That’s also because, together with a huge brand awareness activity, the company is aiming at achieving the “product-range awareness”. This strategy will be even more visible on the upcoming security exhibitions, road shows and events.

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