HID Global
Richard Moore have held the position of General Manager within the Group’s component distribution division for the past 9 years

Richard Moore answers questions as to how Essentra Security intends to maintain its market leading position

Richard Moore was appointed UK Director of Sales for Essentra Security in January 2014. Richard is no stranger to Essentra plc’s philosophy of always looking to exceed customers’ expectations, having held the position of General Manager within the Group’s component distribution division for the past 9 years.

In his first interview since taking up this important role for the UK’s leading distributor of ID systems, printers and accessories Richard answers some searching questions as to how Essentra Security intends to maintain its market leading position.

Q: Richard, what makes Essentra Security different from all the other distributors that stock ID solutions?

A: The answer is succinctly encapsulated in the new strapline that we are using across all our marketing material, adverts and activities. ‘For Everything ID’ very neatly describes what we are about. Unlike other distributors, we are entirely focussed on ID solutions and have strong direct partnerships with leading manufacturers including, Ultra ID, Evolis, HID Fargo & Datacard. This places us in a unique position to share with customers an unparalleled level of product and market knowledge that we have acquired over the last 30 years. This enables us to deliver to our customers the latest ID technologies and products to maximum benefit.

Q: Why does the very successful brand name Securit World seem to have disappeared?

A: It is in fact still used as part of our product brand identity to trade customers, but in 2013 our parent group, Filtrona plc was re-branded as Essentra plc and following this move, all Essentra plc companies were also re-branded including Securit World, which became Essentra Security.

For most customers, Securit World as a name may have disappeared, but what has not changed is the enthusiasm of every member of our team to meet our customers’ expectations. It was this passion for providing the highest levels of pre and post sales support that played a major part in Securit World being a company that people liked dealing with, and although the company has now been integrated into a much larger organisation, we are determined to maintain and improve on, the level of service that customers have come to expect.

Q: Why Essentra?

A: Essentra is an abstract name which was chosen because each of the group’s businesses manufacture and distribute millions of essential products and components which often play a critical enabling role in the businesses of our customers.

Q: Two years on from the acquisition of Securit World how do you think Essentra Security is perceived as a company that people like dealing with?

A: From the many conversations I have had with dealers and system integrators since taking up my role as UK Director of Sales; I believe that we are achieving a high level of customer satisfaction on a day to day basis. We have to acknowledge that there was a brief period when we experienced some growing pains and became a victim of our own success, but we dealt with any problems head on and we hope with little inconvenience to the vast majority of our customers.

We constantly measure ourselves against a number of KPIs and as you would expect, one of these includes order fulfilment. We are currently achieving 99% of our orders delivered next day in full based on our knowledge of the market and customer demand. There are inevitably factors that are beyond our control and we have plans in place to mitigate these and improve our operational efficiency even further.

Q: What are these plans?

A: Well, we are certainly looking to achieve maximum advantage from the major investment we made in our new distribution centre in Banbury which opened for business last year. This has given us an increase in storage capacity and we can now boast the biggest stock holding of ID products in the UK allowing us to meet customers delivery expectations. However, the Essentra Security’s commercial team is currently overseeing the introduction of an even

"Essentra Security’s commercial team is currently overseeing the introduction of an even broader product range with a wider choice of ID accessories and options"

broader product range with a wider choice of ID accessories and options, plus new software for card design, data management and production.

 Q: What are the key factors which will ensure Essentra Security’s on-going success?

A: We need to continue recommending the best ID solutions to make the purchasing process virtually effortless. We understand that our customers are specifying a solution that encompasses a number of elements therefore the timely availability and delivery of our systems can make a big difference to customers who are themselves looking to meet their customers’ expectations.

Product availability and performance along with other KPI measures are obviously very important, but so is the ability of the Essentra Security team to build lasting business relationships with our customers. In this respect I have been fortunate to take over the leadership of a talented sales team who share my passion for looking at ways to constantly improve how we serve our customers. Over the coming months, I will be focusing the activities of the team to ensure we become even more customer facing going into the future.

Q: Are you confident that a distributor which only supplies ID solutions can continue to prosper in tough economic conditions.

A: Absolutely. There are many opportunities for us to grow our business through extending our product range and adding value to the supply chain of our customers. The sales of all the printers that we distribute are increasing on a month by month basis which is a reflection of the uplift in demand for access control systems. We are also seeing substantial demand for cost-effective ID printing solutions from businesses and organisations who wish to have the flexibility of onsite issuance of security cards. Our knowledge and experience in the ID Card Printing market means we are ideally positioned to develop this business further.

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

HID Global news

Which security markets are embracing touchless and contactless systems?

The idea of touchless systems has gained new levels of prominence during the last year, driven by the global COVID-19 pandemic. Contactless systems have been part of the industry’s toolbox for decades, while technologies like facial and iris recognition are finding new uses every day. We asked this week’s Expert Panel Roundtable: Which security markets are embracing touchless, contactless systems and why? 

HID Global expands RFID tag family with HID SlimFlex Ultra technical label and HID Seal Tag edTamper Aura RFID tags

HID Global, a globally renowned company in trusted identity solutions, has announced two new additions to its broad family of RFID asset-tracking tags. The HID SlimFlex Ultra technical label is optimised for the strongest durability compared to other labels, and the HID Seal Tag edTamper Aura is designed to securely track and trace highly sensitive materials and digitally detects unauthorised access to sealed containers like boxes or crates. “We continue to solve customer challenges acros...

HID Global expands physical access control credential choice with MIFARE DESFire product-based credential

Users of secure credential technologies increasingly want more choices so they can meet the specific needs of a growing variety of applications. Continuing its commitment to providing these options, HID Global, the provider of trusted identity solutions, announces the most feature-rich implementation of the latest MIFARE DESFire EV3 credential. Identifying data protection “Our credential based on NXP MIFARE DESFire EV3 delivers this technology’s full range of advanced security and...

HID Global case studies

Arcos Bosques Tower 1 selects HID Mobile access solution and readers for secure, touchless access control

HID Global, a pioneer in trusted identity solutions announced that the Arcos Bosques Torre 1 (Tower 1) has deployed its access control solutions to heighten security and better manage visitor entry.  Located in the Bosques de las Lomas neighborhood of Mexico City, the center is comprised of six buildings. The complex includes two skyscrapers and is home to high-profile law firms, industrial, mining, media, and technology companies, and one of the city’s most recognised shopping cente...

HID provides their FARGO DTC4500e High Capacity Card Printer and Encoder to enhance Attica Group’s loyalty programme

HID Global, a pioneer in trusted identity solutions, announces that maritime company Attica Group has selected its HID® FARGO® DTC4500e High Capacity Card Printer & Encoder to optimise its loyalty programme kiosks. The solution improves the user experience by instantly personalising high-quality full-colour membership cards and supports the continuous issuance needs of the loyalty programme. Attica Group is engaged in passenger shipping through SUPERFAST FERRIES, BLUE STAR FERRIES,...

Attica Group selects HID FARGO DTC4500e card printer & encoder to optimise its Seasmiles loyalty kiosks

HID Global, a globally renowned company in trusted identity solutions, has announced that maritime company, Attica Group has selected its HID FARGO DTC4500e high capacity card printer & encoder to optimise its loyalty programme. The solution improves the user experience by instantly personalising high-quality, full-colour membership cards and supports the continuous issuance needs of the loyalty programme. Seasmiles loyalty scheme Attica Group is engaged in passenger shipping through SUPE...