Dahua Technology Ltd
The “second-generation” HD CCTV products will sustain the growth in revenue for South East Asia, but could yet open doors to other developing markets such as Latin America
There seems to be genuine uncertainty amongst manufacturers at the future direction for HD, low-latency video provision

Growing slice of the $13 billion video surveillance equipment market or small-time niche which can never keep up with the double-digit growth rates for network surveillance? It’s a very different outlook for HD CCTV technology, depending on who you speak to.

There are those who see the growing revenues and a viable alternative to HD IP cameras for many applications, there are those who want to remain technology neutral by introducing the “third string to their bow” and there are those who simply don’t believe in the technology at all. “Even accounting for the inevitable bias towards their own product line – there seems to be genuine uncertainty amongst manufacturers at the future direction for HD, low-latency video provision”, explains David Green, Senior Analyst for Video Surveillance at IHS.

Starting with the ‘basic’ form of HD-SDI technology drafted in from the broadcast world, HD CCTV offered live view, high-definition images with the chance to keep legacy coaxial cabling. Relying on demand from markets with high volumes of installed analogue systems hasn’t been a guarantee of success though. For example, over 4 million analogue cameras are sold each year in the USA, to a market that is predominantly replacement rather than new installation. Yet penetration rates for HD CCTV are low – especially when compared to the likes of China. So what other factors are in play? “Cost and cable reach are the common discussion points that seem to put many off”, offers Green. “Whilst there’s clearly a demand out there for this third solution, it’s fair to say that sales can’t hit that next level of growth until costs reduce and 100 metre transmission limits are improved.”

"Whilst there’s clearly a demand out
there for this third solution, it’s fair
to say that sales can’t hit that next
level of growth until costs reduce and
100 metre transmission limits are
improved"

However, there is cause for optimism with the launch of “second-generation” HD CCTV products starting to kick in. For example, Dahua has already launched its CVI technology, the HDcctv Alliance has released the 2.0 standard, and it’s more than just rumour that other equipment and semiconductor manufacturers have their own proprietary solutions in the latter stages of development. In all cases, the claims of 300-1,000 metre transmission ranges and prices closer to analogue than network equipment should break down some of the barriers to adoption.

In particular, this will sustain the growth in revenue for South East Asia – but could yet open doors to other developing markets such as Latin America.

“Whether or not HD CCTV can crack more developed markets such as the USA remains to be seen,” concludes Green. “But second-generation HD CCTV solutions sold to developing markets definitely pushes the global picture towards a growing slice of the market, rather than the small-time niche.”

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

Dahua Technology Ltd news

Dahua to launch AI-based video surveillance system and smart IoT systems at the 2021 Kick off meeting

Dahua Technology, a video-centric smart IoT solution and service provider, released its core product launch at the 2021 kick off meeting. Interpreting its mission of Enabling a Safer Society and Smarter Living, the company launched: WizSense/WizMind series which focus on the AI value transmission; HDCVI 6.0 Plus that offers continued advancement in over-coax technology, and Full-colour 2.0 which provides excellent performance under extreme low light conditions, driving innovation to an AIoT fut...

Dahua Technology UK & Ireland announces the launch of a new Consultants’ Support Programme to support CCTV and security consultants

A new initiative designed to deliver unprecedented levels of support for CCTV and security consultants has been unveiled by Dahua Technology UK & Ireland. The Key Consultants Programme for the UK and Irish markets will see Dahua harness its technical and product expertise to keep consultants up-to-date with developments in security technology, including regular and informative product and technology updates, training and CPD opportunities, and help with specifying the best equipment for the...

Dahua Technology obtains ISO/IEC 27701 Certificate from British Standards Institution

Dahua Technology, a video-centric smart IoT solution and service provider, is honoured to announce that it has obtained ISO/IEC 27701 Certificate from British Standards Institution (BSI). Formed in 1901, BSI was the first National Standards Body. Representing UK interests at the International Organization for Standardization (ISO), the International Electrotechnical Commission (IEC) and the European Standards Organizations (CEN, CENELEC and ETSI), BSI aims help improve the quality and safety of...

Dahua Technology Ltd case studies

Dahua Technology installs HD CCTV cameras with smart analytics using AI to secure iconic Battle of Britain Bunker

An important heritage site which played a key role in protecting the UK during World War II is itself being made safe and secure with the installation of a comprehensive and fully integrated security system, including more than 75 Dahua HD CCTV cameras. Battle of Britain Bunker The Battle of Britain Bunker is an underground operations room in Uxbridge, formerly used by No. 11 Group Fighter Command during the Second World War, most notably in the Battle of Britain and on D-Day. The operations...

Dahua Technology deploys networked video surveillance system at Petwood Hotel, formerly The Dambusters home

A networked surveillance system has been installed at Petwood Hotel in Lincolnshire, the former home of members of 617 Squadron, more famously known as The Dambusters, during World War 2. The hotel, situated in the village of Woodhall Spa, was originally built in 1905, as a country house for a wealthy Baroness, and after serving as a military convalescence hospital during World War 1, was converted into a hotel in 1933. Located among magnificent lawns and landscaped gardens, the Grade II-listed...

Dahua provides its Mobile Solution to enhance patrolling services for the Buenos Aires police

As one of the most important provinces of Argentina, Buenos Aires Province has been seeking to improve work efficiency and emergency response speed of its police force. However, the local police was always lacking of evidence when performing legal actions towards violence, traffic accidents, and other social incidents. This created temporary loopholes in law enforcement that criminals and erring people took advantage of in order to escape legal sanctions. For this reason, the Ministry of Securi...