Security industry competitive focus to shift to software and solutions

Companies will resort to cooperation in a mutually beneficial and complementary way

Dahua 2014/2015 Review and Forecast:

The global economy is in recovery, and China’s domestic market keeps its strong momentum. Politically, the terrorist attacks and uncertain factors still exist; and with years of market cultivation, people’s safety awareness continues to grow.

Important trends include the popularisation of HD, intelligence, integration and the increasing impact brought on by the Internet and Big Data. The connection between IoT (Internet of Things) and video surveillance continues to develop; applications in smart homes and intelligent traffic are very good examples.

What’s worth a mention is the rise of coaxial HD solutions represented by Dahua HDCVI, which provides a new approach to the market, accelerating the development of HD, going hand in hand with IP solutions.

Recent acquisition news highlights the importance of software and hardware integration, resource integration, reconsidering the business mode and making proper shifts or adjustment. Companies have to be quite clear about their own advantages and use them well, rather than purely lowering the price, which is a dead end. The bankruptcy wave this year provides examples to the point.

Analogue is very likely to slump in 2015 while HD/UHD will be the mainstream. UHD (ultra high definition) products are very likely to take the market with their good cost/performance ratio product lineup in first two quarters.

 The vertical markets varies in a broader way, and intelligent analysis such as BI (Business intelligence) will be actively employed to generate data to support business decision-making.

The interaction between cloud computing, Internet of Things, Big Data and the video surveillance industry will continue to grow. The competitive focus will shift from hardware to software; companies will resort to cooperation in a mutually beneficial and complementary way.

Manufacturers who are really able to provide reliable solutions and services have the chance to stand out. Meanwhile, the consumer market will be the next sector to boom.

A market reshuffle is likely to continue. Companies that respect the voice of the market, create value, and are able to adapt quickly can withstand the challenges, or even emerge as dark horses; while those who lack vision or are not in sync with market trends/demand can hardly succeed.

Last year’s business was great for Dahua. The growth in the camera lineup is quite impressive, the IP line enjoys 100 plus percent growth in overseas market. The CVI products gained great market acceptance and have been widely applied in many high-end projects around the world. The storage lineup’s growth was slower because Dahua started its business with DVRs, and its market share is already quite large.

As for challenges, Dahua will pay more attention to software development and platform cooperation, further shift from being a product vendor to a solution provider and to create more value rather than focusing on hardware. Otherwise, it will just end in a price war and stuck in a helpless, infinite loop.

The market demand is still large, and we have already accumulated valuable experience and gained brand awareness. Moreover, technology development and integration will further impact the industry and stimulate the market.

The consumer market, Smart Home for example, is not yet shaped or even defined. Meanwhile, its business mode is in transition, which means there are a lot possibilities and opportunities to be explored and created. We will take advantage of what we are good at and seek cooperation in an open attitude to bring benefit to the market.

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