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CCTV Switchers & Switches - Expert commentary

Will network requirements help you build your business or put you out of business?
Will network requirements help you build your business or put you out of business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernisation to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardised this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organisations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardised this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organisations may require solutions very quickly to operate safely and within governmental guidelines. However, these organisations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximise network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernise to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Will network requirements help you build your business or put you out of business?
Will network requirements help you build your business or put you out of business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernisation to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardised this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organisations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardised this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organisations may require solutions very quickly to operate safely and within governmental guidelines. However, these organisations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximise network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernise to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Surge protection for security installations: 2017 saw increased investment
Surge protection for security installations: 2017 saw increased investment

In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive approach to risk mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 and beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond.  Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating security integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.

Latest COE Limited news

AMG set to promote British designed and manufactured products to markets around the world
AMG set to promote British designed and manufactured products to markets around the world

AMG, the ISO 9001:2015 approved UK manufacturer and global provider of environmentally robust fibre, analogue, IP/Ethernet, wireless & hybrid communication transmission solutions, has announced the start of a global growth plan. Capitalising on significant new external investment, AMG plans to promote its British designed and manufactured products to markets around the world. There will be investment to significantly increase the AMG product range, to increase its technical and sales resource and team-up with partners around the world. As part of this process, the company announced that the driving force for growth will be steered by new MD, Steve Clarke, working alongside the existing management team. A well-known and respected security industry figure, Steve’s 30 years’ experience spans senior management roles at market leading video transmission manufacturing companies, including COE, GE companies IFS and Fiber Options and most recently, ComNet. We’ll be looking to expand the company’s product portfolio and core technologies" Recruiting expertise to broaden sales Talking about his objectives as new MD, Steve said: “I’m really excited about developing the prospects for AMG’s potential for growth. With that aim in mind, I’ll be looking to build upon AMG’s current successes and develop the business to become a truly global brand. "We’ll be looking to expand the company’s product portfolio and core technologies and recruit expertise to broaden the depth of customer sales and technical support. In essence, the aim will be to secure a solid platform with which to further expand the depth of AMG’s market penetration." “AMG has an acknowledged reputation as a great British manufacturer and, by complementing its unrivalled technology offer with an enhanced commercial and sales bias, I’ll be looking to develop the company’s customer base and take the business into new and exciting market sectors. We will take AMG from having been the best kept industry secret, to the global supplier of choice.”

IP surveillance equipment manufacturer, COE Group, acquired by Digital Barriers
IP surveillance equipment manufacturer, COE Group, acquired by Digital Barriers

Digital Barriers will provide COE with access to a deep heritage in national securityCOE Group plc, the advanced video surveillance specialist, has been acquired by Digital Barriers plc. This is the third acquisition for Digital Barriers this year and is the next step in its strategy to build a leading mid-market business in the homeland security and defence sectors. For Digital Barriers, the acquisition of COE will bring world-class expertise and innovative technologies in the transmission and management of video over IP, fibre and hybrid video networks.Digital Barriers, founded by the leadership team behind Detica Group, will provide COE with access to a deep heritage in national security and the backing of a business with a market capitalisation of approximately £40m and net assets in excess of £20m.Ian Jefferson, CEO of COE comments: "We bring more than 20 years of heritage in video surveillance, helping to secure high-profile sites around the world. I see great potential to embed our expertise and technologies in an organisation that is able to address the most demanding of security requirements and has ambitions to build both its scale and reach."COE has successfully delivered its advanced surveillance solutions into over 10,000 sites worldwide, including installations for Seoul's Metropolitan Subway, UK Highways Agency, Port of Singapore, London Heathrow Airport and the BBC. The extensive client base that COE brings aligns closely with the Digital Barriers focus on protecting complex, high-value targets - encompassing government, transport, energy, utilities and other high-profile assets and locations. It also resonates strongly with the Digital Barriers philosophy that technology innovation - combined with a heritage and expertise in countering serious and organised threats - can achieve a more integrated and proactive approach to securing potential targets.Tom Black, Executive Chairman of Digital Barriers plc comments: "This is an exciting acquisition for Digital Barriers, significantly enhancing our capabilities in complex surveillance and extending our reach into a number of international markets and sectors."COE will be an important component of Digital Barriers' strategic objective to deploy focused, proportionate and cost-effective security solutions that combine innovative new technology with expert capabilities.

COE selected for IP CCTV upgrade at Manchester Airport
COE selected for IP CCTV upgrade at Manchester Airport

246 X-Stream encoders will be installed at Manchester Airport to provide analogue video encoding and transmissionAs part of an ongoing £1m+ upgrade scheme, COE Group PLC has been chosen as a major supplier for an upgrade of Manchester Airport's CCTV network. Recognising the very important role that video information plays at international airports, the necessity to provide high quality and reliable video transmission at such sites is paramount. At Manchester Airport, COE's X-Stream range of video encoders has been selected by main contractor, Advanced Integrated Systems (AIS) to provide IP encoding of analogue video for digital transmission around the airport's local area network. Superior video quality and very low latency were key decision factors, which led to the decision to integrate COE equipment.COE X-Stream 400 multi-channel video encoders (also known as video servers) will provide digital encoding at the H.264 Main Profile standard to convert four channels of analogue video to compressed IP digital video for transmission across an Ethernet network. X-Stream encoders can convert up to 4 channels of analogue video each if box mounted or up to 56 channels if rack mounted. At Manchester Airport, 246 X-Stream encoders will be installed to provide as many as 984 channels of analogue video encoding and transmission for the airport, enhancing the functionality of existing analogue cameras, and providing a high performance, yet cost-effective IP upgrade path.  The complete range of COE X-Stream video serversIan Jefferson, CEO of COE Group PLC comments: "The selection of COE's X-Stream video encoders for yet another major CCTV operation is testament to the exceptional performance of this equipment. When upgrading major sites, the necessity to maintain absolute operational control during and after the project is paramount. X-Stream video encoders offer best-of-breed performance to ensure the operator faces little adjustment to his daily activities to realise the benefits of the integrated IP transmission and recording solution."Offering ‘80ms latency and superior video quality to competitors' H.264 Base Profile and MPEG4 video encoders, X-Stream will offer the closest experience possible to analogue camera control for the operators at the Airport. At Manchester Airport, video monitoring is multifunctional, serving as a set of electronic eyes for 100 individual users, assisting in a variety of diverse functions, from crowd monitoring in retail areas, to baggage handling and air traffic control. X-Stream's low latency video delivery combined with exceptional picture quality ensures the migration process from analogue to IP is seamless for these operators.Mr Geoff Densham, Project Manager with Manchester Airport PLC states: "COE's history of providing equipment for high profile surveillance sites combined with the high quality performance of their products made them an excellent choice for the IP encoding and transmission solution at Manchester Airport. The powerful integrated solution provided by COE with partner ImPerium Integration Ltd's front end control system will enhance our operational efficiency and the scope of all CCTV activities across the site. In addition, X-Stream encoders provide a road map for future analytics opportunities."