Panasonic CCTV Switchers & Switches

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernisation to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardised this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organisations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardised this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organisations may require solutions very quickly to operate safely and within governmental guidelines. However, these organisations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximise network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernise to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernisation to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardised this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organisations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardised this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organisations may require solutions very quickly to operate safely and within governmental guidelines. However, these organisations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximise network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernise to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive approach to risk mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 and beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond.  Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating security integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.

Panasonic's PTZ camera range is the renowned remote production solution. They have been designed to deliver high-quality images with natural colour reproduction, offer ease of use, and provide accurate and smooth camera movements. Panasonic continuously incorporates new features into its PTZ range to meet the changing production requirements - from the FreeD protocol to support AR/VR applications, to IP transmission protocols like high-bandwidth NDI, SRT and RTMP/RTMPS for stable video transmission and live streaming. Case study: Cathedral live streams Sunday mass The Liverpool Metropolitan Cathedral is the largest Catholic cathedral in England and recently upgraded their AV system to live stream their services to an online audience. The Panasonic AW-HN40 PTZ camera system was a perfect fit for this update due to their optical zoom capability, their NDI|HX output and ease of use. Case study: UHD virtual reality studio at RWE campus RWE created an UHD Virtual Studio for their Campus in Essen, Germany. The studio was installed by KST Moschkau GmbH and features 4 Panasonic AW-UE150 UHD PTZ cameras, the KST-CamBot.system and Zero Density's Reality Engine. This solution was employed as RWE relies heavily on TV production automation as they do not employ professional studio personnel. L.I.V.E. video series - smart live production One can follow the company’s Live Integrated Video Experience (L.I.V.E.) video series to find out more about the future of broadcasting. It showcases the ground-breaking capabilities of their technology in virtual studios and addresses the challenges of live production in a rapidly changing industry. This series include managing the move to remote production and the necessary workflow changes, enhancing the production value of live streamed content and the adoption of VR and AR technologies. In detail – Meet the UE100 One can watch the AW-UE100 webinar session to find out why the newest addition to the company’s wide PTZ line up meets the ever-increasing demand for high quality video content from cameras that can be operated remotely, with flexible and cost-effective operation. The 4K/60p capable camera supports high-bandwidth NDI, high-efficiency NDI|HX and SRT without the need for additional licenses, and includes a 12G-SDI output to support a wide array of shooting environments, from event live streams to studio production. EasyIP+ set up tool EasyIP+ is a free-to-download tool used to set up the company’s PTZ cameras with ease. This new tool has a host of new features, including a redesigned graphic user interface (GUI) with all key features in one centralised place, a new and improved camera list function, an Auto-IP Set-Up and firmware update functionality that informs the user about any updates automatically. One can find this and many other useful software updates on the Panasonic update page.

Panasonic has announced its new i-PRO X-Series of network security cameras with built in AI capabilities making them ideal for the next generation of intelligent applications in business and society. i-PRO X-Series security cameras With its Software Development Kit, the camera range is designed for third party application development that can be tailored to a business customer’s needs. The range includes six new models, with 5MP resolutions available in July, 2020 and 4K resolutions at the end of the year, and indoor and outdoor vandal resistant dome or box configurations. The new cameras can install up to three video analytics applications, with two i-PRO applications plus the Software Development Kit included free-of-charge, if purchased before the end of March 2021. The two analytics applications available as of now are AI Video Motion Detection (AI-VMD) and Privacy Masking. AI Video Motion Detection AI engine enables alarm triggers, based upon predefined parameters, at a  very high level of accuracy AI Video Motion Detection (AI-VMD) is capable of detecting any human, vehicle, two-wheel motorcycle or bicycle and can be used for intrusion detection, identifying loitering, direction detection and many more applications. The AI engine enables alarm triggers, based upon predefined parameters, at a higher level of accuracy than ever before. The second application is Privacy Masking to detect and recognise human figures in a video scene and pixelate their figures or faces for privacy protection. This application is important for many businesses operating in geographies where strict privacy laws are in force, such as Europe with GDPR. It can be used to protect the identities of employees, customers and visitors in a wide range of industries. AI engine with on-board analytics The new i-PRO X-Series employ an AI engine with on-board analytics to detect suspicious changes in scenes, automatically adjust image settings of the scene being analysed, and optimise video compression to conserve network bandwidth and server storage capacities. “This new camera range, with its open Software Development Kit, offers exciting opportunities to tailor a host of next generation AI applications around the specific needs of business customers,” said Gerard Figols, European Head of the Panasonic Security Business Unit. New analytics applications He adds, “Our partners already have a number of innovative additional applications in development for future use with the camera range. We will be announcing more on these applications later in the year but the benefits of the cameras with these new analytics applications are widespread and vary from enhancing security to helping make a change in the post-COVID world.”

Panasonic has launched a free online resource for businesses to help them to continue to learn, change and share in the ‘new normal’ work environment. Panasonic BizTalk Panasonic BizTalk brings together a series of digital talks, webinars, training and Q&A’s with Panasonic experts and partners across its entire range of business technology. Areas of interest covered include mobile computing, security, broadcast, business communication and visual solutions, as well as industrial medical vision camera and integrated technology solutions to address vertical industry challenges. Comprehensive online learning environment “With businesses adjusting to a new type of working environment, our traditional methods of learning and sharing experiences, such as at physical events and conferences, have vanished but our industry and business challenges remain,” said Jan Kaempfer, Head of Marketing at Panasonic System Communications Company Europe. Jan adds, “As a result, Panasonic is focusing on providing its customers and partners with a comprehensive online environment for understanding industry trends, sharing experiences and learning about the latest technology solutions. This free resource will rapidly grow over the coming months and I encourage businesses, partners and media to participate.”