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CCTV Switchers & Switches - Expert commentary

Will network requirements help you build your business or put you out of business?
Will network requirements help you build your business or put you out of business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernisation to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardised this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organisations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardised this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organisations may require solutions very quickly to operate safely and within governmental guidelines. However, these organisations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximise network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernise to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Will network requirements help you build your business or put you out of business?
Will network requirements help you build your business or put you out of business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernisation to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardised this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organisations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardised this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organisations may require solutions very quickly to operate safely and within governmental guidelines. However, these organisations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximise network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernise to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Surge protection for security installations: 2017 saw increased investment
Surge protection for security installations: 2017 saw increased investment

In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive approach to risk mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 and beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond.  Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating security integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.

Latest Stortech Electronics Limited news

Pecan CCTV launches new vandal resistant dome in the security market
Pecan CCTV launches new vandal resistant dome in the security market

Pecan CCTV has announced the launch of the VRD146 Series a fully featured easy to install vandal-resistant True Day/Night (TDN) dome with On Screen Display (OSD) technology. This new high specification 600TVL 1/3" Sony Super HAD II CCD colour/mono dome is fitted with a 2.8-11mm F1.4 DC auto iris lens in a durable IP66 rated weather-resistant vandal-resistant housing.  Features include Digital Noise Reduction (2DNR), Digital Wide Dynamic Range (DWDR), Backlight and Highlight Compensation (BLC/HLC), 8-zone Privacy function and 4-zone Motion Detection. An IR LED option (VRD146L) provides accurate night time viewing coverage of up to 15 metres.However the key benefit to installers is the versatility offered by the VRD146 Series' alternative cabling arrangements. Recognising that every installation is different Pecan have designed their new dome so it can be surface-mounted, with cable entry at the bottom or the side or using existing cables terminating inside the camera itself. A wall mounting bracket is also available if required.As well as being easy to install the dual voltage (12v DC/24v AC) VRD146 Series is also simple to set up thanks to the 3-axis camera gimble and OSD joystick controls. Pecan is the trade name of the CCTV Division of Stortech Electronics Ltd who manufacture and distribute a comprehensive range of CCD camera systems and components. The company is a wholly owned subsidiary of Acal plc who are listed on the London Stock Exchange.

Pecan CCTV website sheds its old skin to sport a new look and feel
Pecan CCTV website sheds its old skin to sport a new look and feel

Pecan CCTV is an innovator in developing and supplying products for a wide variety of applicationsPecan CCTV has announced the launch of its new website pecancctv.com which features a fresh modern design with improved navigation and a wealth of information about the firm's extensive range of quality surveillance equipment.The new site allows visitors to search easily by equipment type or product code and download datasheets with the technical information they need to make the right choice. New products are now included on the home page and access to technical support is easily available via enquiries to a dedicated email address. Other new features include a special offers section for selected items, answers to frequently asked questions about CCTV, plus news of all the latest product and service developments. Pecan CCTV is an innovator in developing and supplying products for a wide variety of applications. During the past twelve months the firm has invested in a major re-branding exercise to bring the look and feel of the company in line with its growth and position within the CCTV market. In addition to commissioning an entirely new website this activity has seen Pecan update their logo and revise the layout and design of their technical information to make it easier for their customers to find the information they need. The new site will act as a one-stop-shop for companies looking to make informed procurement decisions for all their CCTV requirementsDirector, Jess Johns said: "Pecan CCTV has evolved over the last few years and we felt that the previous logo and branding didn't give a true reflection of the business today. Similarly we wanted to bring a fresh new look and feel to the website in terms of the design, accessibility and navigation.""Customers benefit from our extensive experience which enables us to develop products with the latest technology featuring everything from entry level internal domes to vandal-resistant cameras and state-of-the-art micro domes.""The new website still has all the useful information and tools to help our customers find the information they need but with a much easier to use format designed to raise awareness of, and interest in, the comprehensive range of products and technical support Pecan can provide.""We hope that the new site will act as a one-stop-shop for companies looking to make informed procurement decisions for all their CCTV requirements supported by the knowledge and expertise we provide to help them identify the best solution for every application."Pecan is the trade name of the CCTV Division of Stortech Electronics Ltd who manufactures and distributes a comprehensive range of CCD camera systems and components. The company is a wholly owned subsidiary of ACAL plc who are listed on the London Stock Exchange. To find out more about Pecan CCTV's innovative products and benefit from their extensive technical expertise call 01279 419913 or email them.

Pecan expands Southern Area Sales team with new Sales Manager
Pecan expands Southern Area Sales team with new Sales Manager

 Wendy Ficken, Southern Area Sales Manager at Pecan CCTVPecan CCTV recently promoted Wendy Ficken to Southern Area Sales Manager. Although she may not have been a familiar face to Pecan's customers in the past her voice certainly will be as the twenty-six year old has been with the company since 2004 working in the internal sales office. Wendy, who is clearly enjoying her move from Internal Sales to External Sales, told us: Over the past four years I'd developed great working relationships over the phone so when the opportunity came for me to meet our customers ‘face-to-face' I jumped at the chance."Before joining Pecan CCTV's parent company, Stortech Electronics Ltd., Wendy completed a Business Studies course at APU University, and this combined with her extensive product knowledge is proving a real benefit to Pecan's customers, especially when a bespoke security solution is required.Wendy continued: "Listening to what our customers want is really important and being able to offer them the expertise and knowledge to develop a specific solution is very rewarding - especially when it results in us introducing a new product into the range.""I enjoy working for Pecan because of the amount of support you get. Having ‘been there and done that' I recognise just how important it is for the external sales team to have good working relationships with the staff in the office. It's great to be part of a company where everyone works together as a team to ensure we all do everything we can to give our customers the best possible service."Although she may not have been a familiar ‘face' to Pecan's customers in the past, her voice certainly will be Pecan CCTV Sales Director, Jess Johns said: "Wendy's well-earned promotion is proof of our ongoing commitment to train and develop our staff to achieve their full potential. We also believe our flexibility and willingness to respond to the changing needs of our customers is crucial to our success which is why we will continue to invest in strengthening our sales capability throughout the UK."Pecan is the trade name of the CCTV Division of Stortech Electronics Ltd who manufacture and distribute a comprehensive range of CCD camera systems and components. The company is a wholly owned subsidiary of Acal plc who are listed on the London Stock Exchange.