CCTV monitors - Expert commentary

Video surveillance as a service (VSaaS) from an integrator and user perspective
Video surveillance as a service (VSaaS) from an integrator and user perspective

Technology based on the cloud has become a popular trend. Most IT systems now operate within the cloud or offer cloud capabilities, and video surveillance is no exception: virtually every major hardware and software vendor offers cloud-based services. Users benefit from the cloud due to its numerous advantages, such as ease of implementation, scalability, low maintenance costs, etc. Video surveillance as a service (VSaaS) offers many choices, so there is an optimal solution for each user. However, what about integrators? For them, VSaaS is also a game-changer. Integrators are now incentivised to think about how they can maintain their markets and take advantage of the new business opportunities that the cloud model provides.   Hosted video surveillance The cloud service model has drastically changed the role of an integrator. Traditionally, integrators provided a variety of services including system installation, support, and maintenance, as well as served as a bridge between vendors and end-users. In contrast, hosted video surveillance as a service requires a security system installer to simply install cameras and connect them to the network, while the provider is in direct contact with each end-user. The cloud service model has drastically changed the role of an integrator There is no end to on-premises systems. However, the percentage of systems where the integrator’s role is eliminated or considerably reduced will continue to increase. How can integrators sustain their markets and stay profitable? A prospective business model might be to become a provider of VSaaS (‘cloud integrator’) in partnership with software platform vendors. Cloud-based surveillance Some VMS vendors offer software VSaaS platforms that form the basis for cloud-based surveillance systems. Using these solutions, a data centre operator, integrator, or telecom service provider can design a public VSaaS or VSaaS in a private cloud to service a large customer. The infrastructure can be built on any generic cloud platform or data centre, as well as resources owned by the provider or client. So, VSaaS providers have the choice between renting infrastructure from a public cloud service like Amazon Web Services, Microsoft Azure, or Google Cloud or using their own or clients’ computing infrastructure (virtual machines or physical servers). Gaining competitive advantage When integrators purchase commitment use contracts for several years, they can achieve significant savings As an example, a telecom carrier could deploy VSaaS on their own infrastructure to expand their service offering for clients, gaining a competitive advantage and enhancing profits per user. Using a public cloud, a smaller integrator can host the computing infrastructure immediately, without incurring up-front costs and with no need to maintain the system. These cloud services provide scalability, security, and reliability with zero initial investment. When integrators purchase commitment use contracts for several years, they can achieve significant savings. Next, let’s examine VSaaS options available in the market from an end-users point of view. With hosted (or cloud-first, or true-cloud) VSaaS solutions, all the video feeds are transmitted directly from cameras to the cloud. Optionally, video can be buffered to SD cards installed on cameras to prevent data losses in case of Internet connection failures. Dedicated hardware bridges There are many providers of such services that offer their own brand cameras. Connecting these devices to the cloud should only take a few clicks. Firmware updates are usually centralised, so users don’t have to worry about security breaches. Service providers may offer dedicated hardware bridges for buffering video footage and secure connections to the cloud for their branded and third-party cameras. Service providers may offer dedicated hardware bridges for buffering video footage Typical bridges are inexpensive, basic NVRs that receive video feeds from cameras, record on HDD, and send video streams to the cloud. The most feature-rich bridges include those with video analytics, data encryption, etc. Introducing a bridge or NVR makes the system hybrid, with videos stored both locally and in the cloud. At the other end of the spectrum relative to hosted VSaaS, there are cloud-managed systems. Video management software In this case, video is stored on-site on DVRs, NVRs, video management software servers, or even locally on cameras, with an option of storing short portions of footage (like alarm videos) in the cloud for quick access. A cloud service can be used for remote viewing live video feeds and recorded footage, as well as for system configuration and health monitoring. Cloud management services often come bundled with security cameras, NVRs, and video management software, whereas other VSaaS generally require subscriptions. Keep in mind that the system, in this case, remains on-premises, and the advantages of the cloud are limited to remote monitoring and configuring. It’s a good choice for businesses that are spread across several locations or branches, especially if they have systems in place at each site. On-site infrastructure All that needs to be changed is the NVRs or VMS with a cloud-compatible model or version All locations and devices can be remotely monitored using the cloud while keeping most of the existing on-site infrastructure. All that needs to be changed is the NVRs or VMS with a cloud-compatible model or version. Other methods are more costly and/or require more resources to implement. Hosted VSaaS helps leverage the cloud for the highest number of benefits in terms of cost and technological advantages. In this case, the on-site infrastructure consists of only IP cameras and network equipment. This reduces maintenance costs substantially and also sets the foundation for another advantage of VSaaS: extreme and rapid scalability. At the same time, the outgoing connection at each site is critical for hosted VSaaS. Video quality and the number of cameras directly depend on bandwidth. Broadband-connected locations Because the system does not work offline, a stable connection is required to stream videos. In addition, cloud storage can be expensive when many cameras are involved, or when video archives are retained for an extended period. The hosted VSaaS is a great choice for a small broadband-connected location The hosted VSaaS is a great choice for small broadband-connected locations and is also the most efficient way to centralise video surveillance for multiple sites of the same type, provided they do not have a legacy system. Since it is easy to implement and maintain, this cloud technology is especially popular in countries with high labour costs. Using different software and hardware platforms, integrators can implement various types of VSaaS solutions. Quick remote access For those who adhere to the classic on-premises approach, adding a cloud-based monitoring service can grow their value proposition for clients with out-of-the-box capabilities of quick remote access to multiple widely dispersed sites and devices. For small true-cloud setups, there is a possibility to rent a virtual machine and storage capacity in a public cloud (such as Amazon, Google, or Microsoft) and deploy the cloud-based VMS server that can handle dozens of cameras. In terms of features, such a system may include anything from plain video monitoring via a web interface to GPU-accelerated AI video analytics and smart search in recorded footage, depending on the particular software platform. Optimising internet connection Hybrid VSaaS is the most flexible approach that enables tailoring the system to the users’ needs High-scale installations, such as VSaaS for public use or large private systems for major clients, involve multiple parts like a virtual VMS server cluster, web portal, report subsystem, etc. Such systems can also utilise either own or rented infrastructure. Some vendors offer software for complex installations of this kind, though there are not as many options as for cloud-managed systems. Finally, hybrid VSaaS is the most flexible approach that enables tailoring the system to the users’ unique needs while optimising internet connection bandwidth, cloud storage costs, and infrastructure complexity. It’s high time for integrators to gain experience, choose the right hardware and software, and explore different ways of building systems that will suit evolving customer demands in the future.

Changing the landscape of event security with Martyn’s Law
Changing the landscape of event security with Martyn’s Law

Martyn’s Law (also known as ‘Protect Duty’) could forever change the landscape of event security if changes to legislation are passed. Some would argue it already has. In 2017, just as concertgoers were leaving the Manchester Arena, a terrorist detonated an improvised explosive device in a suicide attack killing 22 and injuring more than 250. The mother of one of the victims, Martyn Hett, has tirelessly campaigned for tighter security and a duty of care to be placed upon venues to protect their patrons. As a result, Martyn’s Law (‘Protect Duty’) has been proposed in UK legislation to protect the public from terrorism. At the same time, other global trends have indicated the need for action on this front. Labour-intensive task The Global Terrorism Index 2020, for instance, reported a steep increase in far-right attacks in North America, Western Europe, and Oceania, stating a 250% rise since 2014, with a 709% increase in deaths over the same period. But, how do we implement the measures proposed by Martyn’s law without intruding on our lives through mass surveillance? The Global Terrorism Index 2020, reported a steep increase in far-right attacks in North America Traditionally, cameras and CCTV have been the go-to solution for monitoring. However, maintaining a comprehensive view of locations with complex layouts or venues that host large crowds and gatherings can be a challenging and labour-intensive task for operatives. Camera outputs have been designed to be interpreted by people, which, in turn, requires a significant human resource that’s liable to inconsistent levels of accuracy in complex environments where getting things wrong can have a catastrophic impact. Highly accurate insights Fortunately, technology is evolving. AI-based perception strategies are being developed alongside advancements in 3D data capture technologies – including lidar, radar, and ToF cameras - that are capable of transforming surveillance with enhanced layers of autonomy and intelligence. As a result, smart, automated systems will be able to work alongside the security workforce to provide an always-on, omniscient view of the environment, delivering highly accurate insights and actionable data. And, with the right approach, this can be achieved without undue impact on our rights as private citizens. While much of this innovation isn’t new, it has been held back from at-scale adoption due to the gaps that remain between the data that’s captured and the machine’s ability to process it into an actionable insight. High traffic environments It’s crucial that they are able to detect all individuals and track their behaviour as they interact In security, for example, this gap is most present when it comes to addressing occlusion (in other words, recognising objects that move in and out of view of the sensors scanning a space). For security systems to provide the high levels of accuracy required in high traffic environments, such as concert venues, it’s crucial that they are able to detect all individuals and track their behaviour as they interact with a space and those within it. This, of course, is possible using multiple sensor modes. However, without the right perception platform to interpret the data being captured, the risk of missing crucial events as a result of the machine misinterpreting a partially concealed individual as an inanimate object, for instance, is significant. Identifiable personal data This gap is narrowing, and thanks to the first wave of sensor innovators, this shift in dependence from video read by people to 3D data point clouds read by machines have meant that we are now able to capture much richer information and data sets that can precisely detect and classify objects and behaviours – without capturing biometric and identifiable personal data. But what we need to fully close the gap are perception strategies and approaches that can adapt to the ever-changing nature of real-world environments. This gap is narrowing, and thanks to the first wave of sensor innovators Until now, this has been a lengthy and costly process requiring those implementing or developing solutions to start from scratch in developing software, algorithms, and training data every time the context or sensor mode is changed. But, by combining proven 3D sensor technologies like lidar with the deep learning first approach, this needed to be the case. Edge processing platform That’s why we are developing an adaptive edge processing platform for lidar that’s capable of understanding the past and present behaviour of people and objects within a given area. Through deep learning, it can predict the near-future behaviour of each object with some degree of certainty, thereby accurately and consistently generating real-time data and tracking the movement of people in the secured environment at scale. This approach has value beyond security. Facilities teams, for example, can extract a wealth of information beyond the primary function of security to support other priorities such as cleaning (tracking facility usage so that schedules can be adjusted), while retailers can optimise advertising and display efforts by identifying areas of high footfall. Likewise, health and safety teams can gather much deeper insights into the way spaces are used to enhance processes and measures to protect their users. Programming limitless scenarios Martyn’s Law will leave them with no option but to rethink their approach to security and safety As we’ve explained, perception is reaching new levels of sophistication through deep learning. By continually programming limitless scenarios, our approach can provide consistently accurate and rich data that users can trust. This will ultimately change the way we manage environments at a time when liability comes with ever-increasing consequences. For venue providers, Martyn’s Law will leave them with no option but to rethink their approach to security and safety. But, with new, smarter, more accurate tools at their disposal that will enable them to predict and protect, rather than just react, risks – both human and commercial – can be addressed. Meanwhile, the public can take comfort in knowing that measures to keep them safe needn’t mean sacrificing their privacy.

What changes has COVID-19 bought to the installation of VA/PA Systems?
What changes has COVID-19 bought to the installation of VA/PA Systems?

TOA Corporation (UK) Ltd discuss what changes COVID-19 has bought to the installation of VA/PA Systems and how the integration of IP has impacted on that. With a year and a half of global uncertainty, we have seen huge changes in what VA/PA systems will need to deliver in order to provide safe and robust solutions with advanced zone and directional messaging. The impact of COVID has pushed installers to re-think what end-users need long-term to manage any future changes in guidelines especially for large events and complex applications such as travel hubs and how the integration of IP will assist with installing safe systems in the future. Providing public announcements PA/VA has been one of the few parts of our industry that has remained consistent and buoyant during the lockdown. It has been the ideal time for public buildings to upgrade as restrictions did not apply to the construction industry and many installations were actually fast-tracked in the hope that when restrictions lifted commercial properties could open as quickly as possible. PA/VA has been one of the few parts of our industry that has remained consistent This was coupled with the knowledge that changes would have to be made to address the increased demand in providing public announcements outside the standard evacuation messages that most VA/PA have been traditionally used for and enable the impact of having to be flexible to deliver multiple messages. Flexible system management So what is changing? Leading in VA/PA is the availability of IP which enables more flexible system management. It allows installation/solution management engineers to offer remote access to complex systems from a central control room meaning that they can maintain and control systems from one hub and operate for multiple areas on large complex sites such as an airport or stadiums. This provides not only a better level of technical coverage across a whole site but also allows an engineer to monitor and fault find without the delay of waiting to being able to access a specific area. This is especially important for vulnerable applications such as schools and health facilities as it enables them to control and reduce the amount of interaction with engineers they need to give physical access to – therefore reducing risk. Potentially less maintenance This makes it more financially viable for both the end-user and the maintenance provider Long-term, IP also makes these systems much more cost-effective. For example, one engineer can manage a hub of multiple locations with potentially less maintenance call-out costs. This makes it more financially viable for both the end-user and the maintenance provider to justify the initial investment. With these systems being paramount to people’s safety remote intervention allows for swift fault finding and problem resolution in a more effective response time and cost-effective way. To enable this the biggest development has been the integration between product manufacturers and software developers. They have been able to collaborate greatly to get products such a horn speakers to connect via industrial standard network protocols giving much greater flexibility in remote system management. Multi-rack systems The technology involved in VA/PA, especially integrating with IP, has seen huge growth recently and we are involved in projects that involve multi-rack systems to enable controlled zone management and evacuation options with greater collaboration between integrators to get the systems to work effectively. VA/PA systems must be at the forefront of long term solutions and sustainability As more people are allowed to gather in larger numbers public-facing buildings need to address their evacuation and voice announcement procedures in order to be compliant. They need to be able to deliver clear and effective messages to their visitors in order to remain open whenever guidelines change. VA/PA systems must be at the forefront of long-term solutions and sustainability. The other area of VA/PA that has changed immensely in the last 18 months is the vast difference in messaging requirements that organisations need. Public safety announcements Systems that have been used infrequently for emergency situations only are now delivering daily messages with public safety announcements. In reality, although we all hope that we will never go back to the peak of lockdown, installations must be robust to cope with any situation in the future. Many smaller spaces that wouldn’t have thought they would need a PA system at all now understand that they too have an obligation to deliver public information and guidance and on a regular daily basis and this will lead to system designs being scaled up and down to meet the broadening array of applications that require VA/PA and how this is managed in the event that new protocols have to be introduced. Detailed technical plans Systems should be certified on the European Standard EN 54-16 and should be expertly designed Design and planning should be key when sourcing the right solution. Systems should be certified on the European Standard EN 54-16 and should be expertly designed to specification with detailed technical plans and tailor-made to the requirements of the end-user. With people’s safety in your hands, you cannot get these systems wrong so it is important that installers are able to draw on the expert technical team resources that we, as a manufacturer, offer in adhering to this standard and for us to be able to provide a commissioning service to sign off on these important safety systems. Compared with traditional lights and sounders systems we believe the future of evacuation will be voice-based. In our ever-increasing culturally diverse world we have to embrace systems that need to be multi-lingual or be able to dedicate a message to a specific target audience and be able to be drilled down to zones and give much more directional information. Multi-zoned academies As office buildings get taller, health facilities become super hospitals or schools upgrade into multi-zoned academies we have to be able to evacuate or hold back evacuation to enable safe crowd control. In order to facilitate this VA will have to replace traditional systems or work in tandem with them. We must point out that in residential high-rise properties the primary method of evacuation, to comply to BS 8629, would still be traditional lights and sounders even if you install a separate VA system. Voice Alarm and Public Address is a long-term investment, especially as the global situation may take many years to recover, and as manufacturers working with our integrators and software developers we must continue to lead in the development of the best systems to ensure we can keep everyone safe.

Latest MOBOTIX AG news

MOBOTIX 7 video platform and Mx6 series security cameras get certification from SySS GmbH for advanced cyber security
MOBOTIX 7 video platform and Mx6 series security cameras get certification from SySS GmbH for advanced cyber security

The manufacturer-independent IT solutions firm, SySS GmbH has tested and certified the security of the MOBOTIX 7 intelligent video platform and MOBOTIX Mx6 security cameras. As a result, the renowned institute for penetration tests in Germany has confirmed the best possible cyber security of MOBOTIX products and solutions. SySS GmbH testing certified During the tests, hardware and software components are subjected to simulated hacker attacks in several scenarios. These correspond to the current cyber-attacks, which have recently led to data tapping and data hijacking worldwide. The testers of SySS GmbH are familiar with the recent attack methods on IT systems and research how to prevent the intrusion into digital infrastructures. With this exclusive know-how, SySS GmbH tests IT landscapes and looks for weaknesses and security vulnerabilities. MOBOTIX 7 intelligent video platform and Mx6 cameras We only offer our customers video systems and solutions that provide the best possible protection" “The renewal of the SySS certificate for our MOBOTIX 7 platform and our Mx6 camera series confirms our continuous acting. We only offer our customers video systems and solutions that provide the best possible protection - not only for people, facilities, goods, grounds, or buildings but also for the data that our recordings collect,” emphasizes MOBOTIX’s Chief Technology Officer (CTO), Hartmut Sprave. With MOBOTIX, customers can be sure that they will continue to be protected against cyber threats. The MOBOTIX 7 platform and the Mx6 security camera series from MOBOTIX are among the market-renowned systems in IoT camera applications. ONVIF and H.264 compliant They are appreciated worldwide for their robustness, durability, and energy-efficient solutions. Despite the decentralised approach, the system is ONVIF and H.264 compliant. Furthermore, all MOBOTIX products and solutions are integrated into the comprehensive cyber security strategy, whose overall measures are bundled in the MOBOTIX Cactus Concept. Hartmut Sprave concludes, “From the high-end video system to our software and app offering in the comprehensive video management solutions, we are the reliable, convincing and cyber-secure solution provider in the video surveillance market, with the stringent high demand for best quality.”

MOBOTIX opens up new options with the MOBOTIX HUB open video management platform
MOBOTIX opens up new options with the MOBOTIX HUB open video management platform

With MOBOTIX HUB, MOBOTIX AG is expanding its offering in the field of video management software. From a few local cameras to thousands of devices distributed worldwide, the company from Langmeil in Rhineland-Palatinate now offers complete system solutions for almost any requirement of specific vertical markets. For example, the open video management platform MOBOTIX HUB can integrate all ONVIF-enabled MOBOTIX video systems and more than 10,000 additional cameras and devices at a wide variety of locations worldwide. In addition, the highly performant platform maps the constantly growing variety of intelligent video analysis tools and other functions. While the cameras continue to form the basis of each system, the use of supplementary event and analysis software based on deep learning and artificial intelligence opens up versatile protection, optimisation, and security functions. Workflow, business, and production processes can thus be made more efficient and secure. MOBOTIX ManagementCenter MOBOTIX HUB provides the user with a central node and control point that connects all network components. All video and security systems are easy to control, giving the user the best possible overview. MOBOTIX thus offers its customers - in addition to the MOBOTIX CLOUD and the MOBOTIX ManagementCenter - three video management solutions covering the complete range of requirements, from small applications to the largest, highly security-oriented multi-site projects. In addition, customers using only MOVE cameras can use MOBOTIX MOVE NVR as an integrated storage and management solution. With MOBOTIX HUB, we have expanded our bandwidth in such a way that we can serve any company" "We want to offer our customers and partners product solutions that are a perfect fit," emphasises MOBOTIX CTO Hartmut Sprave. "With MOBOTIX HUB, we have expanded our bandwidth in such a way that we can serve any company of our focused vertical market. All requirements for the function and performance of video security systems can now be supported with proprietary MOBOTIX video management software products." Video management platform MOBOTIX HUB is an open video management platform (VMP) for companies of all types and sizes. It integrates all elements of modern video systems - even in highly complex structures and across any number of locations. The platform combines security and analytics cameras, access control systems, security equipment, environmental sensors, software and hardware interfaces to industrial equipment, and much more in a common control and user interface - centralised, transparent, and user-friendly. Through the intelligent use of collected data, MOBOTIX HUB helps to effectively protect people and property and analyse behaviour. It also provides users with new information that can be used to optimise business processes and workflows. Video Wall MOBOTIX provides five different levels of the MOBOTIX HUB: from the free L1 system for small, local applications with up to eight cameras to the MOBOTIX HUB L5, which is suitable for extremely large, enormously security-oriented applications - with an unlimited number of cameras and devices installed at a wide variety of locations worldwide. Flexible access to the video system can be provided via the Mobile, Web, or Desk Client. The Video Wall, accessible for the two most potent levels L4 and L5, provides the user with a completely transparent overview in an all-round control centre. The video management platform can continuously connect additional video equipment and new techniques Every solution is different. Every industry and every company has its requirements. MOBOTIX HUB will grow with future hardware and software developments in the video security market. As an open system with ONVIF compatibility, the video management platform can continuously connect additional video equipment and new techniques. It can independently assign alarms and trigger any functions. MOBOTIX HUB is almost arbitrary expandable. With three product updates per year, MOBOTIX ensures that the system is always up-to-date. Cybersecurity "Video technology has evolved beyond pure security requirements. Providing data for optimisation, marketing, and integration into other systems is an absolute necessity today," says Thomas Lausten, CEO of MOBOTIX AG. "MOBOTIX HUB is an important part of this, and we will continue to support integration with other VMS partners. We are a solution provider. Our goal is to always guarantee our customers the best fitting solution, according to their current and future requirements," said Lausten. Like all MOBOTIX solutions, MOBOTIX HUB is designed to enable secure end-to-end communication to protect data and the entire network. Cybersecurity measures are constantly being developed to be dynamically armed against cyberattacks permanently. The MOBOTIX HUB VMP software offers a whole matrix of security mechanisms. Tiered administrator and user permissions enforced on the server-side, combined with the use of strict IT security procedures, make MOBOTIX HUB the first choice for security-sensitive companies and organisations.

Will network requirements help you build your business or put you out of business?
Will network requirements help you build your business or put you out of business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernisation to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardised this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organisations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardised this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organisations may require solutions very quickly to operate safely and within governmental guidelines. However, these organisations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximise network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernise to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

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