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Managed services provided through the cloud offer multiple advantages for system integrators. These include: Increased recurring monthly revenue: Managed services are a new business model that generates more stable and predictable income streams for integrators. Stickier customers: Managed services foster a more involved relationship between integrators and their customers, which can help boost customer retention. The cloud enables integrators to serve more sites without hiring additional technicians High gross profit margins: Cloud managed services create an opportunity for a service and technology to be purchased together, helping to generate a higher gross profit margin from the beginning of the customer relationship. They are easier to provide: The cloud enables integrators to serve more sites without hiring additional technicians. Problems can be fixed proactively: When a problem occurs on a site that is managed by a cloud-based system, the integrator can receive a real-time notification regarding the issue - possibly before the customer even notices a disruption in service. Increased valuation of business: According to a study by Dell, companies that utilise cloud, mobility, and security technologies are experiencing as much as 53 percent higher revenue growth rates compared to those who do not such technologies. Importance of cloud-based solutions The cloud also challenges integrators to educate customers on the value of the new approach The cloud also challenges integrators to educate customers on the value of the new approach. For example, the cloud changes the expense model of security systems. It allows customers to shift from a capital expenditure (CapEx) model, where large capital funding is required to purchase equipment, to an operational expenditure (OpEx) model, where the costs of the solution become an operating expense. Since the cameras, installation, storage, and software are packaged into the service, you don’t need a large capital outlay up front - you simply pay a predictable expense every month. Leveraging this difference opens new sales opportunities for integrators. The benefits of cloud services on how physical security equipment and software services can be monitored and maintained through a connected service is a particular benefit to integrators. Data monitoring and security “By having data describing the health of the system shared on the cloud, system integrators can observe data on demand and create proactive maintenance plans in coordination with the end user,” says Stuart Rawling, Director of Business Development, Pelco by Schneider Electric, and one of our Expert Panelists. A daily challenge for end users is balancing human resources used in the operation of a system “Such plans should result in increased system reliability and less downtime. If system performance data is aggregated and anonymised, it could also be used by manufacturers to analyse and form conclusions about maintenance schedules and system lifespan.” A benefit is happier customers. “A daily challenge for end users is balancing human resources used in the operation of a system and daily maintenance, with maintenance having shared responsibility with the system integrator,” says Rawling. The cloud software as a service The SaaS model gives companies the resources to improve the deep learning model" The cloud also can help to make cutting edge technologies more affordable. Economies of scale provided by the Cloud (Software as a Service, or SaaS) are making the sophisticated capabilities of deep learning affordable to a wider audience. Meanwhile, deep learning augments cloud systems with capabilities that may not be available (or affordable) in on-premise systems, thus accelerating the broader move to cloud systems. “Having a SaaS model gives companies the resources to improve the deep learning model,” says Shawn Guan, CEO and co-founder of Umbo Computer Vision, a provider of deep learning video analytics. "We can make more accurate systems that scale better and faster. SaaS enables vendors to do something great with deep learning. You don’t have to redo it for everybody. One customer benefit from another customer and all the knowledge is aggregated together.”
In today’s technology-driven markets, a platform is a business model that connects producers and consumers in an interactive ecosystem. Some examples of platforms are Uber and Airbnb, which have disrupted and transformed traditional markets. Isn’t it time to deploy the platform model in the physical security industry? That’s the goal of the Open Security & Safety Alliance (OSSA), a non-profit organisation. Interactions and exchange The book ‘Platform Revolution’ defines a platform as ‘a business based on enabling value-creating interactions between external producers and consumers.’ The description continues: ‘The platform provides an open, participatory infrastructure for these interactions and sets governance conditions for them. The platform’s overarching purpose is to consummate matches among users and facilitate the exchange of goods, services, or social currency, thereby enabling value creation for all participants.’ Platform for security and safety solutions OSSA’s plan is to build a common standardised platform for security and safety solutions. Founding members are Bosch Building Technologies, Hanwha Techwin, Milestone Systems, Pelco and VIVOTEK. Anyone can join the alliance, which is growing rapidly and gaining traction as the Internet of Things (IoT) expands. OSSA’s plan is to build a common standardised platform for security and safety solutions OSSA members could be found throughout the recent ISC West show in Las Vegas, and a social event after hours at the show brought them together and set the tone for development to come. A Technology Stack “We want to create an ecosystem, define a common market approach and open new market opportunities,” says Johan Jubbega, OSSA President. “We want to go from a product business to a platform business. It’s better for us and better for the end-users.” OSSA seeks to develop a specification for a common Technology Stack to cater to innovation and reduce fragmentation within the security and safety market, according to OSSA. Its mission is complementary to organisations like ONVIF. Video information and low friction The video surveillance industry creates vast amounts of information in the form of video, but typically less than 1 percent of that data is used by today’s video surveillance systems – think about that one or two frames of video among thousands that might be used to solve a crime, for example. The rest of the data remains unused, and yet the potential value of the data is huge. OSSA seeks to create a platform to leverage the value of the data. “If we don’t unlock that value in our industry, someone will do it for us,” says Jubbega. OSSA is developing a vendor-agnostic operating system that simplifies low-level device integration and standardises elements such as cybersecurity and security update patches Among the important elements in developing the platform are to create a level of trust among all the stakeholders involved, and to lower the ‘friction’ involved in participating in the platform. “We want to make it easy and fun to do business with anyone who joins the platform,” says Jubbega. “By taking away the friction, we will create scalability.” System-on-chip Development of customisable system-on-chip (SoC) components in today’s video cameras provide the capacity to host a variety of ‘apps’ to expand system functionality and leverage the value of data. OSSA is developing a vendor-agnostic operating system that simplifies low-level device integration and standardises elements such as cybersecurity and security update patches. Building on top of that operating system, vendors can create new levels of differentiation. “Our purpose is to start from a common business model to spur innovation and add value for users,” according to OSSA. Cybersecurity and data protection SAST is creating the operating system and setting up the IoT infrastructure to make apps available Simply speaking, app developers can use the standard operating system to build new functionalities that can easily be ‘loaded’ on cameras and sold in an ‘app store’ scenario. Security and Safety Things (SAST), a Bosch startup and member of OSSA, is creating the operating system and setting up the IoT infrastructure to make the apps available. Development of these elements is happening concurrently with the evolution of OSSA. “We offer you an opportunity to come with us on this journey,” Jubbega told attendees at the ISC West social event. “We want to have a common approach to tackling cybersecurity and data protection – to raise the bar in the industry. You can still differentiate, but from a higher base.” OSSA members who exhibited at ISC West included Anixter Inc., Bosch Building Technologies, Hanwha Techwin, Milestone Systems, NetApp Inc., Pelco, SAST, Socionext Inc., United Technologies and VIVOTEK Inc.
Pelco by Schneider Electric, the trusted global provider of end-to-end video security solutions, will be exhibiting products, solutions, and services for several market segment applications at ISC West 2019, held in Las Vegas from April 10-12. Video surveillance services Pelco will lead with its forthcoming cloud-enabled video surveillance service for commercial and enterprise scale deployments as part of its phased delivery of capabilities and services that ties Pelco’s VMS, VideoXpert, into their cloud-based architecture. Today’s video surveillance as a service (VSaaS) limits broader customer and System Integrator adoption with a common set of challenges. These include economic, technical, regulatory, and perceived risk concerns. Pelco’s pragmatic vision and architecture address these issues as voiced by both current cloud users as well as System Integrators. Pelco’s commitment to 4K imaging will be on display with the GFC Professional 4K and Spectra Professional 4K cameras Pelco will also showcase soon-to-be-released products such as VideoXpert Plates analytics; a Pelco VideoXpert-compatible, Automatic License Plate Recognition system and the GFC Professional Multi-Camera Series, a multi-directional IP camera line that provides targeted coverage from a single location. 4K imaging Pelco’s commitment to 4K imaging will be on display with the GFC Professional 4K and Spectra Professional 4K cameras along with platform enhancements for VideoXpert Video Management System (VMS). In addition, the new VxCare Professional Services, a bundled three-tier service plan for VideoXpert Professional and Enterprise systems, will be represented. Pelco will showcase solutions in multiple vertical markets such as Healthcare, Smart City, Commercial/Hospitality, Banking/Finance, Education, and others. The Evolution camera series (ultra-wide-angle panoramic monitoring), the Spectra Enhanced and the award-winning Esprit Enhanced cameras, the Optera 270 camera (seamless panoramic view), and the High Security Corner Mount IBD camera will also be on display for hands-on, real-time demos visit Booth #20031. Evolution camera series Robert Beliles gives a sneak peek into what Pelco is bringing to the table at ISC West 2019 The Evolution camera series (ultra-wide-angle panoramic monitoring), the Spectra Enhanced and the award-winning Esprit Enhanced cameras, the Optera 270 camera (seamless panoramic view), and the High Security Corner Mount IBD camera will also be on display for hands-on, real-time demos visit Booth #20031. Robert Beliles, Pelco’s Chief Marketing Officer, gives a sneak peek into what Pelco is bringing to the table at ISC West 2019. Pelco’s Director of Segment Marketing, Stuart Rawling, will present Gearing Up for an Automated Revolution which will cover how the security business will be impacted by the current technology revolution. Mr. Rawling’s presentation will take place in the Sands Convention Center on Thursday, April 11, from 11 a.m. - 12 p.m. local time.
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