iDenfy, a major provider of identity verification and fraud prevention technology, announced a new partnership with GoFun, an innovative gaming technology company focused on creating a secure and transparent online entertainment experience for its own platform users.
GoFun integrated iDenfy’s Know Your Customer (KYC) and Anti-Money Laundering (AML) solutions to automate the user onboarding and account opening process and protect the platform against fraudsters trying to find loopholes in the system.
GoFun operates in the online entertainment and gaming industry, providing its wide audience with many exclusive platform benefits, such as first deposit bonuses or special gift packs on its platform.
Identity verification process
GoFun merges advanced technology with responsible gaming principles, which are backed by the platform’s commitment to innovate its services with the most updated compliance standards and safety regulations.
The idea was to build a solid identity verification process that helps to mitigate risks like bonus abuse or identity theft and document forgery, all these prevalent issues that iGaming and entertainment platforms face today as the online gaming and entertainment sector continues to expand rapidly, with global revenue expected to surpass over $520 billion in 2025, according to Statista.
As online entertainment continues to grow, the risk for new fraudulent accounts, duplicate registrations, and underage players is also increasing. This is why the industry is in demand for stronger compliance and identity verification measures solutions.
AI-powered Know Your Customer (KYC) software
According to Domantas Ciulde, the CEO of iDenfy, with a large user volume or future plans to scale, the only solution to combat these risks and onboard players accurately and efficiently is to use AI-powered Know Your Customer (KYC) software:
“GoFun and its team aimed to tick two key boxes: ensure a good user experience while still ensuring that their age-restricted games would be accessible to the right users and real, verified identities. We were able to help out and provide this sort of solution, along with automated AML checks running in the background,” explained Domantas Ciulde.
GoFun recognised that to maintain this sort of efficiency and accuracy when accepting ID documents online is to partner with a third-party RegTec service provider that’s experienced with e-gaming and entertainment platforms.
Proven expertise
At the same time, GoFun’s team wanted to make sure their project remains scalable. In practice, this meant implementing an already established and reliable onboarding service that would save time and keep new players coming to their site.
GoFun partnered with iDenfy to leverage its proven expertise in the past with other gaming platforms and use the latest technology to verify its own users' identities to prevent fraud loopholes. iDenfy’s identity verification solution features AI-driven biometric facial recognition, automated document validation, and 3D liveness detection that enables GoFun to authenticate player identities in real time.
Further, the new integration ensures that age restricted games are only accessible to users who verify their identity, confirm their age, and complete the full registration process. More importantly, the process is simple and doesn’t overburden the player whose goal is to access their favourite games as quickly as possible.
Flexible API integration
Currently, iDenfy’s system supports over 3,000 document types from 200+ countries and territories, which helps the platform to recognise any type of form user data, as well as scale safely, knowing that the system can maintain regulatory compliance accuracy.
iDenfy is well known for its flexible API integration into any business platform and high accuracy rates; therefore, GoFun did not have any issues while integrating it into their own system.
Additionally, iDenfy’s AML service currently enables GoFun to automatically screen users against global sanctions and PEP lists, as well as adverse media sources, ensuring faster and more reliable AML screening processes. This enables GoFun to have a better understanding of the clients using their services.
Advanced verification and risk management tools
Sanctioned individuals or those who are above the internal risk appetite are automatically rejected and not onboarded to the platform. This makes both KYC and AML checks more accurate and more efficient, and doesn’t disrupt the experience for low-risk clients and genuine players.
GoFun’s team mentioned that advanced verification and risk management tools are a necessity in any gaming ecosystem, as this approach could allow the company to combine entertainment with the highest standards of transparency.
Security and compliance
“Security and compliance are the foundation of our gaming experience. By partnering with iDenfy, we’ve strengthened our ability to protect users while keeping gameplay enjoyable and frictionless. iDenfy’s technology helps us to ensure that every player is legitimate and every transaction is transparent,” said the GoFun team.
“GoFun’s commitment for complete compliance and user trust represents the next responsible gaming generation. It aligns with our mission to develop safer digital platforms. Together, we’re helping to set a new security standard in the online entertainment industry,” added Domantas Ciulde, the CEO of iDenfy.