Touchless Biometric Systems (TBS) Access control systems & kits(2)
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- Touchless Biometric Systems (TBS) Access control readers
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Market dynamics are changing the U.S. residential security market, creating new business models that better appeal to the approximately 70% of households without a security system. Smart home adjacencies have helped revitalise the traditional security industry, and alternative approaches to systems and monitoring for the security industry are emerging, including a new batch of DIY systems. Growth in the residential security market and its position as the channel for smart home solutions have attracted numerous new entrants. Telecoms, cable operators, and CE (consumer electronics) manufacturers are joining traditional security players as they compete to fulfill consumer demand for safety and security. Connected products also provide a layer of competition as consumers must decide whether having category devices such as doorbell video cameras, networked cameras, and other products suffice for their security. Increasingly competitive landscape Smart home services can provide additional revenue streams for the security industry For instance, IP cameras are a highly popular smart home device rooted in security, and Parks Associates estimates 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889M in revenues. Product owners may feel their security needs are fulfilled with this single purchase, as such dealers and service providers are under increasing pressure to communicate their value proposition to consumers. Categorically, each type of player is facing competition uniquely—national, regional, and local dealers all have a different strategy for overcoming the increasingly competitive landscape. Smart home services can provide additional revenue streams for the security industry. In Parks Associates’ 2017 survey of U.S. security dealers, 58% report that smart home service capabilities enable extra monthly revenue. Almost half of dealers also note they have to offer smart home devices and services in order to keep up with their competition. While white-label devices are acceptable in some instances, dealers need to integrate with hero products whenever possible when those exist for a category. For dealers who have added smart home devices and services are all potential benefits and good for business Improved customer engagement That 2017 survey also revealed 36% of security dealers that offer interactive services report security system sales with a networked camera and 16% report sales with a smart thermostat. For dealers who have added smart home devices and services, enhanced system utility, increased daily value, and improved customer engagement with the system are all potential benefits and good for business. Security has served as the most productive channel for smart home solutions, mainly because the products create natural extensions of a security system’s functions and benefits, but as smart home devices, subsystems, and controllers expand their functionality, availability, and DIY capabilities, many standalone devices constitute competition to classical security. Particularly viable substitute devices include IP cameras, smart door locks, smart garage doors, or a combination of these devices. Products that are self-installed offer both convenience and cost savings, and these drivers are significant among DIY consumers—among the 6% of broadband households that installed a security system themselves, 39% did it to save money. Enhance traditional security Self-installable smart home devices may resonate with a segment of the market who want security While many security dealers believe substitute offerings are a threat, some dealers do not find such devices an existential threat but instead view them as another path to consumer awareness. They argue that the difference between smart product substitutes and traditional security is that of a solution that provides knowledge versus a system that gives one the ability to act on that knowledge. A common theme among professional monitoring providers is that a homeowner who is aware of events happening in the home does not necessarily have a secure and protected household. For example, a Nest camera, a DIY product, notifies a consumer via smartphone about events in the home when it detects motion, but only when the notification is opened and identified will a consumer be able to act on the related event. Self-installable smart home devices may resonate with a segment of the market who want security but are unwilling to adopt professional monitoring; however, providers can leverage these devices to enhance traditional security features and communicate the value of professional monitoring. Smart home devices and features, while posing a threat to some security companies, are a potential way forward to increased market growth Increased market growth A key counterstrategy for security dealers and companies is to leverage their current, powerful role as the prime channel for smart home devices. Many security dealers now include smart home devices with their security systems to complement their offerings and increase system engagement. For example, as of Q4 2017, nearly 70% of U.S. broadband households that were very likely to purchase a security system in the next 12 months reported that they want a camera to be included as part of their security system purchase. In response, many security system providers now offer IP cameras as optional enhancements for their systems. Smart home devices and features, while posing a threat to some security companies, are a potential way forward to increased market growth. Security dealers have an opportunity to become more than a security provider but a smart home solutions provider rooted in safety. Provide status updates Comcast has entered both the professionally monitored security market and the market for smart home services The alternative is to position as a provider of basic security with low price as the key differentiator. Comcast has entered both the professionally monitored security market and the market for smart home services independent of security. It has discovered that monetising smart home value propositions through recurring revenue becomes increasingly challenging as the value extends further away from life safety. Since the security industry remains the main channel for smart home services, security dealers are in a unique position to leverage that strength. Value propositions must shift from the traditional arming and disarming of a system to peace-of-mind experiences that builds off the benefits of smart devices in the home to provide status updates (e.g., if the kids arrived home safely) and monitoring at will (e.g., checking home status at any time to see a pet or monitor a package delivery). These types of clear value propositions and compelling use cases, which resonate with consumer and motivate them to expand beyond standalone products, will help expand the home security market.
Whether you are a veteran in the access control world or have never installed a card reader before, there are always ways to increase profits in the ever-evolving world of access control. The hope is that by considering a few key focal points, you can find ways to increase market share. Whether we are releasing an electronic lock through a simple intercom button or using biometric and multi-authentication based on a database; the tactics for bringing on more revenue is the same. Learning to focus on a few key items can help open up opportunities. Business access controls Understanding vertical markets is a strong strategy for success in increasing your profits with access controlIf you are new to access control, it’s important to determine the right product offerings for your business model and experience level of your team. Mistakes in estimating or installing can be costly and complex. Take advantage of manufacturer training both online and in the classroom for both your sales team and installation department. It’s important to understand the fire and building codes in your area to make sure you design the proper solution for your customers. Furthermore, understanding the products, components and proper wiring can save you money in labour and materials. Today we will look at four focus points: vertical markets, cloud-based access control, technology upgrades, and preventative maintenance and service agreements. These four focal points are simple to implement and can be easily added to your current operation. Vertical markets Understanding vertical markets is a strong strategy for success in increasing your profits with access control. The concept is that understanding a certain vertical and their security needs can increase your sales team’s marketability. If you spend your time focusing on the healthcare industry, for instance, you will see that HIPA requirements open doors for selling access control. Getting to know the regulatory concerns of different verticals is a great strategy for more effective sales Having logs of who entered your HR files room or patient records storage is a crucial part of addressing privacy concerns. Getting to know the regulatory concerns of different verticals is a great strategy for more effective sales. Another example could be apartment communities or other multifamily dwellings. In this competitive marketplace, these complexes are looking for ways to stand out in their market. Knowing this and being able to offer amenities like secured locks with Bluetooth credentials that tenants can open with their smartphones is a selling point for you and for your customer. Building on each customer you contact within a vertical is like free sales and marketing training. The more you learn from each potential client, the more you increase your conversation starters for the next potential client. Cloud-based access control With the growing cloud-based access control market, integrators can find more opportunities in small businesses and vertical markets that typically wouldn’t be on the radar of your sales team. A typical card access system often makes the move from the traditional lock and key systems to electronic card access cost prohibitive. This is due to the large upfront costs for a server, software and annual licensing. With cloud access, integrators can offer less expensive upfront costs with low monthly subscription fees that cover all software updates, database backups, security patches and more. The real benefit for the integrator is the reoccurring revenue. By helping our clients save money on server, software and IT infrastructure costs, we are securing reoccurring revenue for our companies that increase our profitability. Building reoccurring revenue not only provides cash flow but also keeps your name on the top of the minds of your customer and that leads to additional sales. By helping clients save money on server, software and IT infrastructure costs, we are securing reoccurring revenue for companies that increase profitability Technology upgrades Another often overlooked opportunity is technology upgrades. Training your sales staff and even service technicians to watch out for clients with older technology can reap major benefits. When you bring new technology to your clients, you show another value that you bring to the table. Even if your client isn’t ready to make an upgrade, you can easily plant a seed that will get their minds and budgets rolling. An easy example is a customer with an older intercom door access system An easy example is a customer with an older intercom door access system. This may have met their needs 10 years ago when it was installed, but the office has grown and perhaps an integrated card access intercom system is a great technology upgrade. Bringing this to the customer will once again show that you are the “subject matter expert” and your customer will be more apt to refer you to their friends and colleagues. Another easy way to find technology upgrades is to dig through your ageing client list and build a list of potential targets that you have not visited lately. If you keep records of what was installed previously, it will make it easier to plan ahead and bring solutions to your next visit, saving your sales staff time and again building confidence with your clients. Preventive maintenance and service agreements One thing that sales teams often miss is the opportunity to add service agreements and preventative maintenance agreements. Even if a customer already has an access control system, they may not have a service provider and may be interested in securing a service agreement. Typically, a service agreement can be written to cover all parts and labour or just labour for an annual feeShowing the value of a service agreement is paramount, adding annual or semi-annual preventative maintenance to your service agreement is one way to add value. Inspecting locking mechanisms, request to exit motions and buttons, door status switches, headend equipment, batteries and power supplies, can save your customer from a costly after-hours service call or the inconvenience of a non-functioning access control system during business hours. Additionally, checking computer hardware and software logs for errors can save a customer from a catastrophic failure. Typically, a service agreement can be written to cover all parts and labour or just labour for an annual fee. It is helpful to come up with a percentage of the install value that makes sense so that your sales team can easily quote a service agreement for your customer. Offering several levels of service also opens the table for negotiations. You can offer an “all parts and labour 24/7” or a “parts and labour M-F 8AM-4PM”, as an example. Offering guaranteed response times can also be a marketing strategy. Critical area access management Checking computer hardware and software logs for errors can save a customer from a catastrophic failureA 24-7 facility that has 200 employees moving in and out of critical areas may be a great potential customer for a high-level service agreement with semi-annual preventative maintenance and a guaranteed 4-hour response time. Where a small office that is only open during standard business hours may be better suited for a labour only M-F with annual preventative maintenance inspection. The point is that a creative, intentional, and focused approach to access control can yield the fruit that brings long-term success to your team. Building a plan and learning from each prospect, sale, and installation will develop a process that brings results. Attending a trade specific expo like ESX will give you the opportunity to meet with manufacturers and other integrators that can help you implement a product offering and strategy for success.
There’s growing noise around smart homes and smarter security. You’ve probably heard it. But there is a place where access control and more have been smart for decades: the workplace. Home automation and IoT are still playing catch-up with the commercial sector. A new insights report from ASSA ABLOY and IFSEC Global — “The Smart Door Locks Report 2018” — measures just how fast consumer smart technology is running. According to a survey conducted for the report, 61% of households now claim to own at least one smart home device or system. Energy monitors, home CCTV cameras, intruder alarms and smart door locks are the most popular, according to the report. All these functions, of course, have been available to businesses for years.61% of households now claim to own at least one smart home device or system Educating the smart home consumer Paradoxically, report data also questions how much consumers really know about their smarter home. A surprising 42% of those surveyed, for example, were unaware they could control a smart door lock from their phone. In fact, many leading smart door lock models offer this feature, delivered by Wi-Fi or Bluetooth and an app. Despite a wealth of features offered by the latest smart door locks — remote and location-based locking/unlocking; voice activation; timed access; emailed entry alerts; and integration with smart camera and lighting systems — most people still have limited knowledge of their capabilities. Smart technology is increasingly becoming the new norm in terms of home security Only 14% of survey respondents described themselves as “very familiar” with what a smart lock can do. Even though most of them probably use smart access control solutions at their workplace. Secure homes through smart technology Monitoring and security are not the only drivers for smart home adoption. We humans also love convenience, and modern living presents us with problems that smart home technology can solve. Ironically, given the report’s findings, it takes a smartphone to really unlock the convenient possibilities of smarter living. The device that’s “always to hand” is central to the newest generation of smart door locks.A smart door lock is a convenient way for a landlord or agency to offer round-the-clock check-in and check-out If homeowners wish to remotely manage property access for friends and family, many smart door locks oblige. You let in guests remotely, send them a virtual digital key, or provide a temporary or single-use PIN to unlock the door. It is just as easy to revoke a digital key, if you don’t want its owner to come around anymore. This is a significant improvement over sharing physical keys — or hiding one under the doormat. We cannot be totally sure where a metal key ends up and have no way to track or cancel it once it’s “out in the wild”. Commercial access control offers such functionality as standard, of course. In addition, smart door locks offer more than just stand-alone operation and clever functions. In a domestic setting, magic happens when locks work in harmony with a home automation system, connected by protocols like Z-Wave, ZigBee or Wi-Fi. "Smart" security on the move The smartphone is becoming a remote control for managing a connected life beyond just home (and even workplace) security. According to Accenture, the parcel delivery services market will grow by $343 billion by 2020. Just like home security, convenience is a major driver of change. Homeowners can send guests a virtual digital key to their phones, or provide a temporary or single-use PIN to unlock the door A recent PostNord pilot in Sweden aimed to remove the inconvenience of waiting home for a postal delivery. Selected customers of some major Scandinavian e-retailers could choose to have parcels delivered inside their front door, if it was equipped with a Yale smart door lock. Home delivery is among potential smart services covered in “The Smart Door Locks Report 2018 ”. When asked whether the ability to receive parcels securely in a porch or lobby would make them more likely to invest in a smart door lock, 79% said it would.It is easy to revoke a digital key, if you don’t want its owner to come around anymore Holiday rentals and smart home tech ASSA ABLOY research published in 2017 forecasts continued growth in the European holiday rentals sector (at 5.8% CAGR). Smart door locks are also making an impact here, at both ends of the market: for service providers — agents and homeowners — and for travellers. A smart door lock is a convenient way for a landlord or agency to offer round-the-clock check-in and check-out, without creating extra work or staff costs. Both Intersoft, in Croatia, and Hoomvip in Spain have built holiday rentals management systems around an app and the ENTR® smart door lock. Agents issue, revoke, track and manage virtual keys for all their guests, saving everyone time and hassle. Travellers use their phones and an app to unlock their apartment. For these visitors the smartphone is already an essential travel accessory. It is a boarding pass, a credit card, a travel guide, and a postcard home... why not a door key, too? And if this key is backed by a trusted home security brand — and a company with vast experience in the mature market for commercial “smart” security — better still.
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