Published on 11 April, 2016
|Promise’s new logo reinforces the company’s position as a longstanding leader in the storage market
In a move that signifies its commitment to evolving with the dynamic storage market, Promise Technology Inc. has unveiled a new corporate brand identity. The evolution of the company is reflected by a new logo, a new website and newly defined business units – and demonstrates its understanding of the market’s need for integrated storage solutions.
Promise’s new logo reinforces the company’s position as a longstanding leader in the storage market, while aligning with what the brand stands for today. The new logo is inspired by an infinity symbol at its core and represents the company’s infinite ambition to pursue leading-edge technology and empower its customers with innovative storage solutions that address the challenges presented by massive amounts of data.
From the big data movement and the Internet of Things (IoT) to high-performance computing and collaborative 4K rich media workflows, Promise is in lockstep with today’s growth markets. In conjunction with the launch of its new logo, Promise has restructured its business units and revamped its website to align with the markets it serves. Promise’s divisions are categorised by the following solutions: IoT, Cloud, IT, Rich Media, and Surveillance.
“This is the most significant change to our brand image that has been made in Promise’s 28 years, and our new image showcases everything that has made us a success over that time – while positioning us for future growth,” noted James Lee, CEO, Promise Technology. "We have been moving toward a stronger focus on complete storage solutions to address specific market segments, including consumer and the Internet of Things. Our new look is a visual representation of our evolution as a company and the fact that we have taken our products from a component level to a solution level.”