Published on 1 October, 2010
|CASSIDIAN will be able to market its large portfolio of security systems more effectively with this development|
- Defence and Security division of EADS conducts complete rebrand: name and logo
- A clear signal of the division's ambition to further expand on the global markets
- New brand reflects the CASSIDIAN mission to support those who protect the world
EADS Defence & Security, a world leader in global security solutions and systems for civil and military markets, announced its official name change to CASSIDIAN. The announcement was made by EADS and by CASSIDIAN CEO Dr. Stefan Zoller.
CASSIDIAN remains a division of EADS and will be able to market its large portfolio of security systems more effectively by establishing a clear-cut profile in the global market place. "Our business is changing. So are our customers. Especially on the civil markets which we address with our security products, it is essential to be perceived as a strong brand," says Dr. Stefan Zoller, CEO of CASSIDIAN.
"The new name CASSIDIAN comes from the Latin terms "cassida" (helmet) and "meridian" (imaginary line running north and south). It symbolises worldwide protection and security, thus reflecting the CASSIDIAN claim - Defending World Security," says Annette Füllenbach, Head of CASSIDIAN Communications.
CASSIDIAN is a market leader in secure communications and nationwide security
Together with the name, CASSIDIAN has also introduced a new logo. The globe with hands surrounding and protecting it symbolises the company's commitment to support those whose mission is to protect the world.
The Business Units have also received new names which highlight the core of their activities: CASSIDIAN Electronics, CASSIDIAN Air Systems and CASSIDIAN Systems. The company will begin to use the new name and logo immediately. Its subsidiaries will retain their present names for the time being, but will immediately adopt the new logo."Our business has changed significantly in recent years. We are not two silos - one Defence and one Security, but a company that offers global protection in a wide sense. CASSIDIAN will soon be a distinguished and reputable name for global security solutions,"
said Dr. Stefan Zoller, CEO of CASSIDIAN.
The strategic goals of the company remain the same. As the leading manufacturer of military air systems, cutting-edge radar technologies and as a market leader in secure communications and nationwide security, CASSIDIAN will continue to be active in its domestic markets while further pursuing its global development. India, Brazil and the Middle East are identified as major growth areas.