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AD Group branding in the spotlight as former 'Stig' Ben Collins joins Fifth Gear

Published on 8 October, 2010

Ben Collins joins Fifth Gear
Ben Collins wearing his AD Group branded racing suit during the Le Mans Series
Ben Collins who has been the subject of much media attention over his role as 'The Stig' - and was recently a co-driver with CCTV specialist AD Group's CEO Mike Newton in the RML AD Group team which won its class in the Le Mans Series - is to make his debut on Channel Five's Fifth Gear programme on 8 October. The TV trailer which is currently airing for Fifth Gear underlines Collins' AD Group connections with the company's logos - specifically that of Dedicated Micros - prominently displayed on his racing helmet.

Collins, who successfully fought-off a High Court injunction by the BBC to block publication of his autobiography - 'The Man in the White Suit', first made his debut behind the wheel of the AD Group, owned and sponsored, Number 25 Lola HPD race car in July. Bidding for Le Mans Prototype 2 (LMP2) honours with his co-drivers Mike Newton and Brazilian Tommy Erdos, Collins managed to deliver an impressive Algarve 1000 kilometres class win. In the season finale at Silverstone, given his positive contribution to the team, it was certainly fitting that the former 'Stig' Ben Collins was behind the wheel to take the chequered flag to secure Championship honours.
Ben Collins makes AD Group proud
The TV trailer for Fifth Gear shows Ben with Dedicated Micros' logo displayed on his racing helmet

Mike Newton, AD Group's CEO and co-driver with Collins said: "It was great having Ben with us for the second half of the year where he readily demonstrated his racing credentials. He fitted in so well, but when he joined us we certainly had no expectation that he would bring quite so much public interest with him. His upcoming appearance in the Fifth Gear trailer as a driver/co-presenter and a recent interview on This Morning wearing his AD Group branded racing suit is definitely a real bonus for us in terms of raising the profile of our business. "

The Fifth Gear trailer featuring Ben can be viewed here. For more information on AD Group please visit the AD Group website.To find out more about how the RML AD Group team secured the Le Mans Series LMP2 title please log on here.

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