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AD Group secures Baxall camera business

Published on 20 September, 2007

AD Group - the parent company of Dedicated Micros - has concluded a deal with the administrators of Baxall Limited, KPMG Corporate Restructuring, which will secure the ongoing supply of the Baxall ICE range of mini-domes and cameras.  The Daresbury-based CCTV specialist has acquired the intellectual property, current inventory, as well as the production equipment, ensuring the smooth transition of the range into AD Group and, specifically, the Dedicated Micros CCTV product family.                   

As part of the deal - which covers all regions except for Australia/New Zealand - a number of Baxall's staff will be employed within AD Group, including some from the camera development team, to ensure that the company is in a position to further develop the product ranges acquired.  AD Group also appreciates the concerns of existing Baxall customers and is committed to providing full warranty support for the camera lines which fall under the agreement, for products shipped within the last 6 months of Baxall trading.

The Baxall products, which will now be marketed and sold by AD Group subsidiary, Dedicated Micros, include all variants of the popular ICE-Dome cameras that incorporate a sophisticated 3-axis GyroView set-up allowing the camera to be positioned to cover any aspect of a scene.  One of the standout lines from this range is the award winning ICED-HyperDome which is perfect for high contrast daylight/interior scenes such as those found in an entry route.  This industry-leading capability ensures that individuals can be readily identified instead of just producing a silhouette image of a target.

Hyper D technology is available in ICE, ICED and ICED - VR (Baxall's brand new Vandal Resistant Dome products).

With regards to the ICE Cameras, Dedicated Micros plans to continue to sell Baxall's successful high resolution ICE and ICE+ ranges.  For the ICE IP range, Dedicated Micros will provide the existing cameras in the interim and will add the advanced NetVu Connected range in the medium term.

Moving forward, AD Group has confirmed that research and development for Baxall ICE mini-domes and cameras will be based at its Daresbury headquarters, whilst production lines and associated equipment are now being shipped to the company's main manufacturing facility in Malta.

Nigel Petrie, Chairman of AD Group said, "This is an extremely important deal which significantly strengthens our CCTV Camera offering and - more importantly for our customers - allows us to supply a true end-to-end CCTV solution.  We believe that the Baxall cameras, combined with the benefits of NetVu Connected seamless interoperability and deep integration inherent in all AD Group digital products, complete the most powerful CCTV range in the marketplace available from a single source."

For more information on the full range of Baxall cameras now offered by AD Group subsidiary Dedicated Micros, please contact Customer Services on Tel: 0845 600 9501 or visit

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