Published on 16 May, 2008
CCTV specialist AD Group - the parent company of Dedicated Micros - announces that Pauline Norstrom is being promoted to the position of Director of Worldwide Marketing for the Group, accountable directly to the CEO and with reporting responsibilities to the AD Group Board.
Norstrom has been with the group for eight years, seeing through the most dynamic and innovative changes in the business and industry during this time. For the last two years, she has been Head of Marketing at AD Group Worldwide, including responsibility for AD Aerospace, AD Aviation, AD Motorsport Hospitality and Business Networking Programme, ChipWrights, Dedicated Micros, D-Tec, RemGuard, ISD and TSS. Her promotion to Director level underpins the Group's strength and commitment to growing AD Group into a truly worldwide brand delivering specialised video management solutions across CCTV, surveillance and consumer electronics industries.
With overall responsibility for the strategic positioning of the company's technologies, products and corporate brands worldwide, Norstrom comments: "I am extremely excited by my new appointment, AD Group is one of the most dynamic and innovative companies in the world today, leading the specialised field of video processing and management for robust dedicated environments."
"In the last few years, we have made huge advances in our core NetVu Connected architecture, which delivers embedded processing capabilities unparalleled anywhere in the world. Our extensive suite of products and capabilities span a broad range of highly demanding applications from the strict safety and performance requirements of the aerospace industry, MOD, government and public transport - to Dedicated Micros - the leading brand in the CCTV market - which is set to revolutionise the industry with a plethora of robust high definition CCTV solutions."
AD Group's CEO Mike Newton: "We are extremely pleased to confirm Pauline's promotion which reflects the substantial contribution she has been making to the business at a strategic level. Pauline's promotion also underlines the importance we place on our marketing function to effectively communicate and position the activities of the Group to customers across the globe."
In addition to her AD Group role, Norstrom is a well-respected figure in the wider security industry as the Chairman of CCTV Section of the BSIA, where she has taken a lead in the development and promotion of standards and best practice guidance, and was recently appointed to the programme board of the National CCTV Strategy.